Oscar López
Toronto,ON
Summary
- Strategic brand development.
- Leadership and team management.
- Comprehensive understanding of brand values and market dynamics.
- Crafting unique and memorable visual languages.
- Expertise in digital design and traditional media.
- Evolving visual identities in line with market trends.
- Active learner with a great ability to work being part of a team or independently.
- Creative thinking and using excellent aesthetic judgment to filter the visual ideas presented to the client.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Creative Art Director
The Brand Consulting Group
Bogotá - Colombia
05.2022 - Current
- Throughout my career, I have been at the forefront of developing innovative concepts and overseeing the seamless execution of creative projects and campaigns.
- As a dynamic force in the creative realm, I have not only organized artistic resources effectively but also collaborated with diverse teams, including designers, writers, and other creatives, to produce high-caliber work.
- My role extended beyond ideation to the hands-on direction of photo shoots and video productions, as well as supervising the intricate details of artwork production, including illustrations, animations, and special effects.
- With a keen eye on project progress and a commitment to meeting deadlines within budget constraints, I ensured the delivery of top-notch creative deliverables.
- Beyond the creative process, I have cultivated relationships with external vendors, drafted compelling promotional content for social media platforms, and played a crucial role in talent recruitment to augment team capabilities.
Senior Art Director
SANCHO BBDO
Bogotá - Colombia
02.2020 - 05.2022
- In my capacity, I spearheaded the development of creative concepts and visual strategies for campaigns spanning multiple channels.
- Collaborating closely with team members and special project managers, I engaged in brainstorming sessions to deliver unique and innovative concepts and designs.
- Additionally, I took charge of directing photo shoots to meticulously ensure the realization of the desired creative vision, contributing to the overall success of the campaigns.
Team Leader/Art Director
The Brand CG
Bogotá - Colombia
03.2015 - 02.2020
- In my role, I led the development of creative concepts and visual designs across diverse projects.
- Collaborating closely with copywriters, I ensured seamless integration between art direction and written content. To communicate design ideas effectively, I crafted storyboards, mood boards, style frames, and layouts.
- Overseeing the entire production process, I directed photo shoots, managed video production crews, and supervised post-production editing.
- Ensuring timely delivery, I coordinated with printers and other vendors. Additionally, I provided guidance to junior designers, managed multiple projects concurrently, and adapted designs based on client needs or market changes, consistently meeting tight deadlines.
Creative Graphic Designer
5PMM Publicidad
Bogotá - Colombia
03.2012 - 01.2015
- Developed and created visual concepts for print, digital media, web design and other marketing materials.
- Collaborated with clients to determine the scope of projects, define objectives and deadlines.
- Ensured accuracy of files prior to printing or publishing online by proofreading content and reviewing layout of documents.
Diseñador Gráfico
Imprelaminados
Bogotá - Colombia
02.2011 - 12.2011
- I played a key role in a flexographic packaging print company, developing graphics and supporting clients.
- I created visually appealing designs, ensuring they met the technical requirements for flexographic printing.
- Collaborating closely with clients, I provided assistance with design concepts and revisions, ensuring the delivery of customized and high-quality graphics for packaging materials.
Education
English Language B1+
Centre of English Studies
Toronto, CAAssociate of Arts - Professional Technician in Advertising Design
University of Arts And Letters
Bogotá, Colombia12-2012
Technical Bachelor in Industrial Mechanics - High School
TECNICO INDUSTRIAL FRANCISCO JOSE DE CALDAS
Bogotá, Colombia12-2007
Skills
- Graphic design
- Logo design
- Website graphics
- Visual design
- Digital design
- Branding strategies
- Photography composition
- Image manipulation
- Art Direction
- Creative Team Collaboration
- Web, UI designer
- Social Media Strategy
- Campaign Development Expertise
- Strategic Thinking
- Team leader
- Design Background
- Proactive
- Good listening
- Good communication
Languages
English
Limited
Spanish
Native/ Bilingual
Certification
- CES (CENTRE OF ENGLISH STUDIES) TORONTO, General English B1+
Accomplishments
- Ads of The World - BETPLAY
- WINA Bronce - Efectividad - BETPLAY 2019
- WINA Mención Especial - E commerce - BETPLAY
- FEPI Bronce - Marketing Directo - Nueva EPS
- WINA Mención Especial - Direct - Nueva EPS
- WINA Bronce - Efectividad - Mac Center
- FICE Plata - Efectividad - Tumix Colombia
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