Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
References
Timeline
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Oscar Diaz

San Leandro

Summary

Strategic, aspiring Account Executive with 3+ years managing and growing key retail accounts, achieving aggressive revenue targets, and developing collaborative go-to-market programs to accelerate market share and deepen Kiva’s Bay Area retail partnerships

Overview

8
8
years of professional experience
1
1
Certification

Work History

Rover Specialist & Budtender

Embarc
Redwood City
10.2023 - Current
  • Managed and grew relationships with 5+ high-volume retail accounts—drove a 20% lift in featured-SKU revenue and exceeded monthly sales targets by 10%
  • Prospected and closed 6 new dispensary accounts, adding $30K in annualized revenue and expanding Kiva’s footprint in the Bay Area
  • Collaborated with Trade Marketing to develop and execute seasonal promotional campaigns—leveraged category and shopper insights to boost gummy unit sales by 30% over four weeks
  • Utilized METRC and POS analytics to analyze SKU performance, optimize order quantities, and reduce inventory mismatches by 35%
  • Negotiated promotional terms and shelf space with chain buyers—secured prime placement and achieved a 15% incremental margin
  • Problem-solved fulfillment bottlenecks by leading weekly cross-functional syncs, reducing restock delays by 40%

Security Event Staff Member

Landmark (Community Service)
Santa Clara
08.2018 - 03.2023
  • Managed crowd logistics for NFL game-day operations—engaged 60K+ fans per event to ensure a seamless and elevated customer experience
  • Negotiated conflict resolution with security teams and law enforcement—de-escalated high-stakes incidents without injury
  • Collaborated with stadium operations, medical, and police liaisons to align on emergency protocols and maintain operational excellence
  • Problem-solved entry-flow bottlenecks in real time—demonstrated data-driven territory awareness and adaptability under pressure

Manager / Supervisor

Deporte Holanda
Stockton
06.2017 - 08.2022
  • Managed 30–50 community sports teams across three seasonal cycles; generated $80K annual revenue and oversaw a $50K budget for rentals, equipment, and awards
  • Negotiated Bud Light and local-league sponsorships; co-hosted marquee tournaments with retired professionals to amplify community engagement
  • Designed and implemented Zebra-ID registration cards—eliminated fee bypass, achieved 100% compliance, and secured vital funding
  • Coordinated bilingual communications for 500+ seasonal participants; streamlined registration, payments, and feedback to sustain a 95% renewal rate

Education

Bachelor of Science - Finance

Menlo College
Atherton, CA
05.2023

Skills

  • Key Account Management
  • Territory Growth
  • Revenue Target Achievement
  • Collaborative Program Development
  • Customer Engagement & Retention
  • Data-Driven Analytics (METRC, POS, Tableau)
  • Negotiation & Promotional Planning
  • Cross-Functional Collaboration
  • Financial Reporting & Analysis
  • Bilingual: English & Spanish
  • Compliance (METRC & Treez)

Certification

  • METRC Certified Operator—completed formal METRC training to manage FOH÷BOH transfers, plan deliveries by SKU size, and ensure 100% compliance
  • Treez Point-of-Sale Essentials Training—certified in Treez workflows to streamline product intake, sales-floor reporting, and compliance

Accomplishments

  • Host & Producer of a cannabis-industry podcast (side-gig), covering regulatory changes, interviewing brand experts (e.g., Bohemian Chemist), and producing video insights from industry events
  • Greco-Roman State Finalist & 2019 Subsection Champion
  • Qualified for World Wrestling Championships & competed in U.S. Open
  • League Champion (HS Division)
  • Team Captain, HS & Collegiate Varsity Wrestling

References

• Oscar Zapata, Senior Inventory Manager, Embarc Dispensary — (510) 356-7465  —Ozapata@goembarc.com
• Elijah Palacio, Founder, Meza Technologies — (714) 492-6570 — Elijah@mezausa.com

Timeline

Rover Specialist & Budtender

Embarc
10.2023 - Current

Security Event Staff Member

Landmark (Community Service)
08.2018 - 03.2023

Manager / Supervisor

Deporte Holanda
06.2017 - 08.2022

Bachelor of Science - Finance

Menlo College

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Oscar Diaz