OSAMAH MOHAMMED
Toronto,ON
Summary
Customer-centric professional with a strong foundation in digital marketing and customer service. Expertise in analyzing data to enhance search visibility and client satisfaction, ensuring effective communication and problem resolution in dynamic environments.
Overview
4
4
Certification
4
4
years of professional experience
Work History
Marketing Coordinator
Elite
01.2026 - Current
- Improved SEO content and on-page elements around target search terms to strengthen organic visibility and bring in qualified traffic.
- Conducted keyword research and search-intent analysis to identify high-relevance opportunities for Google Search Ads and enhance organic search visibility.
- Wrote and refined search-focused ad copy and keyword targeting to better match user queries and raise ad relevance.
- Monitored search performance and adjusted keyword targeting, ad messaging, and SEO tactics in response to search trends and user behavior..
Marketing Assistant
Fedex -
08.2024 - 05.2026
- Researched and refined keywords to optimize targeting for Google Search Ads and organic search results, resulting in improved campaign effectiveness.
- Developed search-focused ad copy and SEO content aligned with relevant keywords and user search intent.
- Monitored keyword and search performance, identifying opportunities to enhance search visibility and drive qualified traffic.
- Analyzed customer questions and requests to identify common search queries and relevant keyword opportunities, enhancing understanding of user intent.
Marketing Executive
MIMM Automotive
09.2023 - 03.2024
- Conducted audience and market analysis to identify content and target opportunities, aligning digital initiatives with client objectives and enhancing overall campaign performance.
- Monitored key performance indicators including impressions, clicks, engagement, traffic and conversions, translating campaign data into actionable insights for ongoing optimization.
- Analyzed campaign performance data across digital channels to identify trends and optimization opportunities, informing data-driven marketing strategies.
Senior Marketing Consultant
Regalix (Google)
06.2022 - 03.2023
- Managed 10+ premium client accounts across North America, reviewing client objectives and campaign requirements to deliver accurate, timely, and high-quality digital marketing initiatives.
- Partnered with clients and cross-functional teams to understand business objectives, analyze performance requirements, and translate marketing goals into actionable strategies across digital channels.
- Collaborated with internal teams to review campaign requirements and identify performance opportunities, ensuring strategies aligned with client goals.
- Conducted client and market research to identify performance trends and competitive opportunities, informing data-driven recommendations for optimization.
- Presented campaign insights and recommendations to clients and internal stakeholders, translating complex performance data into actionable takeaways.
IT Solutions & Digital Marketing Specialist
SITEI Corporation
09.2020 - 06.2022
- Managed the deployment and troubleshooting of digital marketing platforms across 50+ campaigns, maintaining 99% data accuracy across tracking, reporting, and performance measurement systems.
- Coordinated setup, tracking, reporting, and execution workflows for multiple concurrent initiatives, ensuring timely delivery and effective resolution of technical issues.
- Conducted quality checks on campaign tracking and reporting, identifying discrepancies and coordinating resolutions to uphold reporting accuracy and enhance campaign performance.
Customer Experience & Account Specialist
Synchrony Financial
07.2019 - 07.2020
- Established client relationships through active listening, addressing concerns, and delivering data-informed solutions aligned with client objectives.
- Evaluated customer needs and provided tailored recommendations, showcasing analytical, communication, and problem-solving skills.
Education
Postgraduation degree - Global Business Management
Loyalist College
Toronto, ONSkills
- SEM
- Google Analytics
- Digital Advertising
- Data Analysis
- Salesforce
- HubSpot CRM
- Client Engagement
- Client Communication
- Problem solving
Certification
Amazon Retail Ads Certification, Retail Advance Ads Certification, E-commerce certification.
Work Preference
Work Type
Full TimeLocation Preference
HybridLocation: Toronto, ON
Open to relocation: Yes
Timeline
Marketing Coordinator
Elite
01.2026 - Current
Marketing Assistant
Fedex -
08.2024 - 05.2026
Marketing Executive
MIMM Automotive
09.2023 - 03.2024
Senior Marketing Consultant
Regalix (Google)
06.2022 - 03.2023
IT Solutions & Digital Marketing Specialist
SITEI Corporation
09.2020 - 06.2022
Customer Experience & Account Specialist
Synchrony Financial
07.2019 - 07.2020
Postgraduation degree - Global Business Management
Loyalist College