ORLANDO FLORES
Toronto
Summary
Dynamic and Multi-faceted Sales Professional with extensive experience in expanding market share, exceeding sales targets, and developing successful sales strategies. Proficient in account management, strategic planning, and relationship building to drive business growth. Expert in mentoring teams, closing deals, and leveraging industry insights for sustained success.
Overview
24
24
years of professional experience
Work History
Regional Sales Manager
The Clorox Company
06.2022 - Current
- Grew sales revenue with key national accounts by 15% in FY24 while identifying upsell opportunities and collaborating with cross-functional teams and distribution network.
- Exceeds sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
- Achieves regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Develops and maintained positive relationships with clients in assigned sales territories.
- Develops a successful distributor sales network through rigorous product education, opportunity pipeline management, and ongoing end-user product training.
- Mentors new hires on product knowledge and best practices for building rapport with clients.
- Cultivates strong partnerships with distributors and end-users to increase product visibility and drive sales volume.
- Executes successful promotional events with distribution partners and attends/leverages industry trade shows successfully to ensure our ROI
Senior Territory Business Manager
Daniels Sharpsmart
01.2016 - 06.2022
- Grew sales revenue for assigned territory by 40% year-over-year identifying new business opportunities and strategically closing deals with key clients.
- Developed and executed sales strategies for increased revenue generation and territory growth.
- Exceeded quarterly sales targets consistently by implementing effective upsell techniques and proactive account management practices.
- Served as a subject matter expert on industry trends, proactively sharing insights with colleagues to inform business strategy development.
- Contributed to a significant increase in sales by delivering effective product presentations and demonstrations.
- Established strong relationships with customers, leading to long-term partnerships and repeat business.
- Spearheaded successful territory expansions, identifying and capitalizing on untapped market potential in new regions.
- Actively participated in trade shows and industry events, promoting brand visibility while networking with potential clients for future business opportunities.
Key Account Manager
Rapid Aid
12.2012 - 12.2015
- Built and maintained strong client relationships in the medical devices manufacturing space to drive business growth on average by 15% each year with key medical distribution partners.
- Strengthened client relationships through regular communication, effective product development and need discovery.
- Delivered exceptional customer service by resolving client concerns quickly and efficiently.
- Analyzed sales product volumes and customer data to identify trends and opportunities for increased profitability.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future product growth opportunities.
- Coordinated with internal teams to ensure timely manufacturing/delivery of products, meeting client expectations.
- Coordinated with marketing teams to create account-specific promotional materials, increasing brand visibility and engagement.
- Organized and participated in industry events and conferences to network and promote company offerings to potential clients.
- Collaborated with product development teams to tailor offerings to key account needs, enhancing product relevance and appeal.
Account Manager, Inside Sales
Bell Lifestyle Products
12.2009 - 11.2012
- Managed a diverse portfolio of retail accounts in the CPG market, ensuring each client received personalized attention tailored to their unique needs.
- Cultivated long-lasting partnerships with clients by consistently exceeding expectations and delivering exceptional service.
- Developed strong relationships with key clients, resulting in increased account retention and growth.
- Expanded client base through targeted prospecting and effective lead generation efforts.
- Effectively resolved escalated client issues in a timely manner while maintaining positive working relationships.
- Consistently met or exceeded quarterly sales targets by diligently monitoring progress toward goals.
- Delivered informative product demonstrations to prospective clients, showcasing the value of offerings in meeting their specific needs.
- Implemented successful marketing/sales campaigns that attracted new customers and increased overall business profitability by 40% year-to-year.
Inside Sales Team Lead
MWM Inc
01.2001 - 08.2006
- Mentored junior staff members, fostering a supportive work environment that encouraged professional growth.
- Achieved sales targets consistently with proactive lead generation and effective follow-up tactics.
- Exceeded revenue goals consistently with tenacious prospecting efforts and strategic account management practices.
- Maintained accurate records of customer interactions using CRM software, ensuring seamless information sharing across departments.
- Secured new accounts by strategically pursuing leads, generating over $20,000 in new revenue monthly.
Education
Certificate - Winning Sales Strategies
York U - Schulich School of Business - ExecEd
Toronto, ON02-2025
Certificate -
Clorox Courses
Brampton, ON06.2023
Some College (No Degree) - Business Management
Humber College
Toronto, ONGraduate Certificate - Professional Selling
Humber College
Toronto, ON06.2003
Skills
- Time Management
- Active Listening
- Prospecting
- Relationship Building
- Problem Solving
- Effective Communication
- Leadership
- Empathy
- Adaptability
- Negotiation Skills
Accomplishments
- Secured the net-new business of Sinai Health System and spearheaded a successful new product implementation at Daniels Sharpsmart.
- Secured net-new business and spearheaded development of the Markham Stouffville Hospital's 'Risk Based' Disinfection program at CloroxPro.
- Increased sales 15% by developing new sales initiatives at Rapid-Aid.
- Increased sales 40% in average by attaining net-new business year-over-year at Bell Lifestyle Products.
- Played an essential role for overall company's sales growth with securing significant retail accounts such as Shopper Drug Mart, Walmart, and Sobeys for the Diabetes Program at MWM Inc.
HOBBIES
Enjoy cooking, reading for personal or career growth, biking to enjoy nature (weather permitting and whenever possible) and spend time with family.
Timeline
Regional Sales Manager
The Clorox Company
06.2022 - Current
Senior Territory Business Manager
Daniels Sharpsmart
01.2016 - 06.2022
Key Account Manager
Rapid Aid
12.2012 - 12.2015
Account Manager, Inside Sales
Bell Lifestyle Products
12.2009 - 11.2012
Inside Sales Team Lead
MWM Inc
01.2001 - 08.2006
Certificate - Winning Sales Strategies
York U - Schulich School of Business - ExecEd
Certificate -
Clorox Courses
Some College (No Degree) - Business Management
Humber College
Graduate Certificate - Professional Selling
Humber College
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