Opeoluwa Ajayi
Calgary,AB
Summary
Talented Creative Director proficient in business operations and customer needs. Excellent communicator, problem solver and detail-oriented manager. Adept at overseeing writers, designers and artists to accomplish challenging objectives.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Business Development Manager
World Financial Group IA, LiT Group
Calgary, Alberta
03.2023 - Current
- Collaborated with internal teams for successful execution of projects.
- Negotiated contracts with vendors, suppliers, partners, and customers.
- Organized meetings between senior management and prospective customers.
- Developed and implemented strategies to increase sales and market share.
- Participated in weekly meetings with executive leadership team members to discuss progress toward goals.
- Managed all aspects of client accounts including contract negotiations, project planning, budgeting, invoicing and payment processing.
- Collaborated with cross-functional teams including marketing, operations, finance.
- Analyzed customer feedback to identify areas for improvement in products and services offered.
- Conducted market research and analysis to identify new business opportunities.
Co-founder & Creative Director
Chaos Theory Digital
Calgary, Alberta
01.2015 - Current
- Recruited, trained, managed, and evaluated staff.
- Implemented cost-saving measures throughout all areas of the organization.
- Researched competitors' products and services in order to identify gaps in the market.
- Managed overall workflow of projects from conception to completion.
- Negotiated contracts with suppliers for goods and services.
- Analyzed customer feedback to improve product offering and services.
- Oversaw the conceptualization and execution of digital and print marketing materials, including websites, brochures, and social media content.
- Translated marketing objectives into creative strategies, designs and plans.
Assistant Creative Director
BBDO West Africa
Lagos, Nigeria
03.2019 - 01.2022
- Facilitated communication between the Creative Director and internal teams.
- Maintained an up-to-date knowledge of industry trends in digital media.
- Organized brainstorming sessions to generate new ideas for campaigns.
- Reviewed all work before submission to ensure quality standards were met.
- Supervised the design process from concept through completion.
- Developed creative strategies and concepts in collaboration with the Creative Director.
- Provided constructive feedback on designs while maintaining client expectations.
- Negotiated contracts with vendors including rates, terms, deadlines.
- Advised on best practices related to content creation, design trends.
- Presented creative concepts to clients at meetings and pitch sessions.
- Drafted copywriting briefs for internal teams and external vendors.
- Created presentations for clients outlining project goals and objectives.
- Coordinated with other departments such as marketing, media, research.
Creative Group Head
X3M Ideas
Lagos, Nigeria
02.2017 - 03.2019
- Created content briefs and oversaw execution of projects from concept to completion.
- Collaborated with external vendors such as printers and production companies to ensure quality standards were met.
- Conducted regular brainstorming sessions with team members to generate new ideas for campaigns or initiatives.
- Managed a team of creative professionals, including graphic designers, writers, photographers and videographers.
- Developed processes and procedures related to workflow optimization and project management.
- Maintained up-to-date knowledge of industry standards regarding design principles and techniques.
- Coordinated with internal departments to ensure consistency in design elements across multiple platforms.
- Liaised with other teams such as digital marketing and sales for successful implementation of campaigns.
- Provided direction and guidance on best practices for creating effective visuals that align with overall objectives.
Education
Bachelor of Science - Biochemistry
University of Ibadan
Ibadan, NigeriaSkills
- Customer Service
- Promotional planning
- Relationship Building
- Decision-Making
- CRM Platforms
- Sales Presentations
- Online copywriting
- Copywriting, editing, and review
- Copywriting
- Expert copywriting
- Lead Identification and Generation
- Idea development
- Story and Content Idea Development
- Creative Idea Development
- Idea Development and Brainstorming
Certification
- CERTIFIED SALESFORCE BUSINESS ANANLYST (2023)
- CERTIFIED SALESFORCE SERVICE CLOUD CONSULTANT (2023)
- CERTIFIED SALESFORCE ADMINISTRATOR (SCA) (2022)
- CERTIFIED BUSINESS ANALYSIS PROFESSIONAL (CBAP) (2021)
References
References available upon request.
Timeline
Business Development Manager
World Financial Group IA, LiT Group
03.2023 - Current
Assistant Creative Director
BBDO West Africa
03.2019 - 01.2022
Creative Group Head
X3M Ideas
02.2017 - 03.2019
Co-founder & Creative Director
Chaos Theory Digital
01.2015 - Current
Bachelor of Science - Biochemistry
University of Ibadan
- CERTIFIED SALESFORCE BUSINESS ANANLYST (2023)
- CERTIFIED SALESFORCE SERVICE CLOUD CONSULTANT (2023)
- CERTIFIED SALESFORCE ADMINISTRATOR (SCA) (2022)
- CERTIFIED BUSINESS ANALYSIS PROFESSIONAL (CBAP) (2021)
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