ONTARIO D. HAYNES
Porter Ranch
Summary
Music Business Professional| Business Development | Licensing Tenacious and strategic growth leader with proven skills in demonstrating the value of products, services, and features to prospect and close customers and partnerships. Able to persevere and thrive in fast-paced and demanding environments. Collaborative and strong communicator; partner across internal and external stakeholders to meet customer expectations and business requirements. Align competitive differentiation with customer insights to develop customer-centric solutions. Results-oriented while operating with integrity and honesty. Passion for music industry with over 20 years of experience producing music and working with musicians, record labels, and motion pictures.
Overview
33
33
years of professional experience
Work History
Senior Licensing Manager
Ascap
07.2017 - Current
- Streamlined licensing processes by implementing efficient tracking systems and database management techniques.
- Negotiated favorable licensing agreements for clients, resulting in increased revenue and brand exposure.
- Developed comprehensive licensing strategies to optimize product placement and maximize profitability.
- Managed relationships with licensors and licensees, ensuring timely communication and contract compliance.
Composer/Producer/Owner
Whole 9 Entertainment
01.1991 - Current
- Own and operate music production company for over 20 years
- Produce, compose, and sell music in any genre (incl
- Hip-hop, pop, alternative, and symphonic orchestration) for commercial release and motion pictures
- Negotiate and network with record labels and publishing companies to obtain song placements
- Successfully compose both new and "inspired by" compositions, supervise live session musicians and junior producers and songwriters
- Wrote and produced several singles on gold and platinum records for various artists, including a song called “All or Nothing,” which won the 2002 American Music Award for Best Soundtrack.
Senior Licensing Manager
AT&T
04.2016 - 04.2017
- Accelerate membership growth through consultative selling and field tech advisory
- Educate business owners on copyright law and collect licensing fees
- Routinely use Salesforce for lead generation and data analysis
- Support Nashville-based licensing department from Los Angeles
- Key contributor in winning and negotiating licensing deals worth >$100K each with 2 large US retailers
- Multinational conglomerate holding company and world’s largest telecommunications company.
Senior Account Executive
TIME WARNER CABLE
04.2013 - 04.2016
- Developed new in-region fiber building sales opportunities and generated new revenue from customers in buildings with pre-deployed network assets (fiber and Ethernet multiplexing, etc)
- Identified enterprise IP services across account locations and consulted on relevant services such as EaMIS, EaVPN, and IPFlex
- Recognized as ‘Rookie of the Month’ for hitting quota and earning highest revenue of all new employees
- American cable television company
- Acquired by Charter Communications in 2016
- Account Executive 2
- Prospected small and mid-sized business for Business Class services—including fiber symmetrical and coax Internet services, business class telephone lines, cable television, Ethernet multiple-location solutions, and cloud storage services
- Managed partnerships and networking with IT directors, system integrators, and commercial real estate brokers to enhance sales opportunities
- Generated at least $800 worth of new opportunities per day from cold calls and in-person meetings
- Consistently hit quota each year and was team leader in sales
- Sold high-speed bandwidth services to several Silicon Beach startups.
Outside Sales Representative
COMCAST COMMUNICATIONS
04.2009 - 04.2013
- Global media and technology company
- One of the largest video, high-speed internet, and phone providers in the US
- Contributed to team and individual sales goals to grow territories and maintain high retention rates
- Contributed to marketing efforts, reached out to non-subscribers, and delivered sales presentations
- Prepared subscriber sales applications and provided customer service
- Ensure professional communications with client and corporate and accurate record keeping and reporting of all active sales and services
- Repeatedly earned spot in team’s top 3 for revenue generation and meeting quotas.
Marketing Coordinator
MERRILL LYNCH
01.2010 - 01.2012
- Investing and wealth management business
- Merged with Bank of America in 2009
- Part of wealth management team supporting a financial advisor with a portfolio of >$400,000 across high-net-worth individuals, families, and middle-market businesses ($15M–$200M+ in revenue)
- Made at least 100 cold-calls per day to target executives and arranged meetings to introduce team and financial services
- Brought in several leads with high-grossing businesses—leading to acquisition of new clients and assets.
Trade Development Manager
FUZE BEVERAGES, Coca-Cola
01.2008 - 01.2009
- Major packaged food and beverage company with a global presence
- Managed small team to oversee sales, marketing, distribution, and merchandising of Fuze products within greater Houston area
- Drove sales volume across all retail channels such as major chain stores, C-stores, on premise accounts, and independents
- Executed national and regional programs while developing new accounts and expanding existing accounts
- Implemented local marketing campaigns and events to improve brand visibility and provided weekly reports of progress, changes, positioning, and plans
- Communicated regularly with customers and team to deliver on customer expectations
- Negotiated and closed sales.
Education
B.A. - Mass Communication
UNIVERSITY OF HOUSTON
Skills
- Consultative Selling
- Partner Management
- Territory Management
- Networking
- Sales Presentations
- Lead Generation
- Negotiations
- Market Expansion
- Campaign Management
- Software:
- Microsoft Word Word Perfect PowerPoint Excel Outlook Salesforce
- Music and Production Equipment:
- Logic Pro X
- Licensing Management
Accomplishments
- ASCAP (American Society of Composers, Authors and Publishers) — Los Angeles, CA 2017 – Present
- Membership organization of songwriters, composers and music publishers of every kind of music
- Worldwide leader in performance royalties, service, and advocacy for its >650,00 members, representing >11.5M copyrighted works.
Timeline
Senior Licensing Manager
Ascap
07.2017 - Current
Senior Licensing Manager
AT&T
04.2016 - 04.2017
Senior Account Executive
TIME WARNER CABLE
04.2013 - 04.2016
Marketing Coordinator
MERRILL LYNCH
01.2010 - 01.2012
Outside Sales Representative
COMCAST COMMUNICATIONS
04.2009 - 04.2013
Trade Development Manager
FUZE BEVERAGES, Coca-Cola
01.2008 - 01.2009
Composer/Producer/Owner
Whole 9 Entertainment
01.1991 - Current
B.A. - Mass Communication
UNIVERSITY OF HOUSTON
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