Onome Asagbra

• Responsibilities:
  
  Service Delivery Oversight: Managed the delivery of services to clients, ensuring they are provided efficiently, effectively, and within agreed-upon service level agreements (SLAs) or contracts. 'Managed approximately 100 customer interactions daily including incoming calls, emails and from customers.
  Client Relationship Management: Served as the primary point of contact for clients, understanding their needs, addressing concerns, and maintaining positive relationships. Strengthened communication through regular interactions with others
  Team Management: Lead and supervised a team responsible for delivering services, including setting performance goals, providing coaching and feedback, and fostering a positive work environment.
  Process Improvement: Continuously assessed service delivery processes and procedures, identifying areas for improvement and implementing solutions to enhance efficiency and quality.
  Risk Management: Identified potential risks to service delivery and develop strategies to mitigate them, ensuring continuity of service and minimizing disruptions.
  Performance Monitoring and Reporting: Tracked key performance indicators (KPIs) related to service delivery, analyze trends, and prepare regular reports for management and clients.
  Resource Allocation: Allocated resources effectively to support service delivery activities, including staffing, equipment, and budget allocation.
  Vendor Management: Coordinate with external vendors or partners involved in service delivery, ensuring they meet contractual obligations and contribute to overall service quality.
  Compliance: Ensured compliance with relevant regulations, standards, and policies governing service delivery, including data privacy and security requirements.
  Responsibilities: Responsible for customer satisfaction and overall Total Customer Experience (TCE) targets
• Self-motivated, with a strong sense of personal responsibility.
• Worked effectively in fast-paced environments.
• Skilled at working independently and collaboratively in a team environment.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Strengthened communication skills through regular interactions with others.

• Promoted and sold a variety of life and health insurance products
• Networked and prospected with potential customers, including cold calling
• Educated customers on each type of insurance coverage and made recommendations based on their needs
• Evaluated their current insurance policies and recommended coverage when needed.

1. Brand Strategy Development:

Developed and refined the overall brand strategy, including brand positioning, messaging, and identity for the largest Noodle brand in Africa by market share
Conducted market research and competitive analysis to identify opportunities for brand differentiation and growth.

2. Product Marketing Strategy:
Developed 4 new product lines and developed product marketing strategies that aligned with the overall brand strategy and business objectives.
Define product positioning, messaging, and unique selling propositions (USPs).

3. Marketing Campaign Planning and Execution:
Developed and executed several integrated marketing campaigns including 3 national award winning campaigns.
Utilize a mix of marketing channels, including digital, social media, email, content marketing, advertising, events, and more.
Develop creative assets, such as advertising materials, website content, social media posts, and product collateral.

4. Brand Awareness and Visibility:
Increase brand awareness from 97% to 98% through strategic marketing initiatives and brand-building activities.
Increased share of market and share of space across retail outlets from 33% to 40%. Developed brand partnerships, sponsorships, and collaborations to expand reach and exposure.

5. Product Launches and Promotions:
Developed and executed successfully 3 product launches, including pre-launch marketing activities, messaging, and post-launch follow-up.

6. Performance Tracking and Analysis:
Monitored and analyzed the performance of marketing campaigns and initiatives, using Nielson data, Ipsos and other media reporting data to evaluate effectiveness and ROI.
Identified areas for improvement and optimization, adjusting strategies and tactics as needed.
Provide regular reports and insights to stakeholders on marketing performance and KPIs.

7. Cross-functional Collaboration:
Collaborate closely with cross-functional teams, including product management, sales, operations, and creative services. Coordinated with sales teams to ensure alignment between marketing efforts and sales goals leading to double digit average sales growth of 11% YOY

• Publicity and image representation
• Liaise with advertisers and brands across Nigeria to ensure participation in associations activities.

1. Media Relations:

Serve as the primary point of contact for media inquiries and requests.
Develop and maintain relationships with journalists, reporters, editors, and other media professionals.
Pitch stories, press releases, and other content to media outlets to secure coverage of the organization's activities and initiatives.
Monitor media coverage and track press mentions to assess the organization's reputation and visibility.
2. Public Relations Campaigns:

Plan and execute public relations campaigns to raise awareness of the organization and its objectives.
Develop messaging and communication strategies to effectively convey key messages to target audiences.
Coordinate with internal teams or external agencies to create promotional materials, press kits, and other PR collateral.
Evaluate the success of PR campaigns through metrics such as media impressions, reach, and engagement.
3. Crisis Communication:

Act as the organization's spokesperson during times of crisis or negative publicity.
Develop crisis communication plans and protocols to respond effectively to adverse events or situations.
Provide timely and transparent communication to stakeholders, media, and the public to address concerns and mitigate reputational damage.
4. Event Promotion:

Promote events organized by the organization through various channels, including press releases, media outreach, social media, and email marketing.
Coordinate media coverage and press attendance at events to maximize exposure and visibility.
Ensure that event messaging and branding align with the organization's overall goals and objectives.
5. Content Creation:

Create compelling written and visual content for press releases, articles, blog posts, social media posts, and other communication materials.
Tailor messaging and content to different target audiences and media platforms.
Maintain the organization's website and social media profiles with up-to-date information and engaging content.
6. Internal Communication:

Coordinate internal communication efforts to ensure that employees are informed about the organization's activities, achievements, and key messages.
Provide training and guidance to staff members on media relations and communication best practices.
Act as a liaison between internal departments to facilitate information sharing and collaboration.
7. Brand Management:

Protect and enhance the organization's brand reputation through consistent messaging and image management.
Ensure that all communication materials adhere to brand guidelines and reflect the organization's values and identity.
Monitor online conversations and social media mentions to address any issues or misconceptions related to the organization's brand.

• Develop category plans and manage portfolio
• Implement and monitor planned consumer activities
• Generate insights into consumer habits and changes to delight consumer
• 
  
• 1. Category Strategy Development:
  
  Develop and implement a strategic plan for the assigned product category, aligning with overall business objectives and market trends.
  Conduct market research and analysis to identify customer needs, competitive landscape, and growth opportunities within the category.
  Define category objectives, goals, and performance metrics to measure success and track progress over time.s.

• 1. Setting Sales Objectives and Targets: Achieved 12% growth of assigned region YOY by implementing Field management best practices across territories.
  2. Sales Planning and Strategy Development: In line with FMBP we developed and implemented sales strategies and action plans to penetrate target markets, acquire over 12,000 new customers, and expanded numeric distribution.
  3. Conduct market research and competitive analysis to identify opportunities, threats, and trends in the sales landscape.
  4. Sales Team Recruitment and Training:
  Recruited, trained and onboard sales 20 sales representatives and 4 managers to effectively cover assigned territories according to best practices. Provided ongoing training and development opportunities to enhance the sales team's knowledge, skills, and performance.
  Fostered a culture of continuous learning, feedback, and improvement within the sales organization.
  4. Sales Performance Management:
  Implemented key account management best practices by monitoring and evaluating sales performance against targets and KPIs. Conducted business meeting and performance reviews to set performance expectations, and reward performances through incentives, bonuses, and recognition programs.
  Identify underperforming areas or individuals and implement corrective actions to address performance gaps.
  5. Sales Process Optimization:
  Streamline and optimize the sales process from lead generation to deal closure, ensuring efficiency, consistency, and effectiveness at each stage.
  Implement sales automation tools, CRM systems, and other technology solutions to improve sales productivity and workflow management.
  Analyze sales data and performance metrics to identify areas for process improvement and innovation.
  6. Customer Relationship Management:
  
  Cultivate strong relationships with key customers and accounts, understanding their needs, preferences, and pain points.
  Develop and execute account management strategies to maximize customer retention, satisfaction, and lifetime value.
  Act as a liaison between the sales team and other departments to ensure a coordinated approach to customer service and support.
  7. Sales Forecasting and Budgeting:
  
  Forecast sales revenue and demand based on historical data, market trends, and sales pipeline analysis.
  Develop and manage sales budgets, allocating resources and expenses effectively to support sales objectives and initiatives.
  Monitor sales performance against budget and adjust plans as needed to achieve financial targets.
  

• Delivering set sales volume and targets.
• Establishing and managing business relationship between the company and customers.
• Conducting market research to establish penetration into untapped and potential areas.
• Administration.

• Field evaluations and project proposal for the setting-up of an organo-mineral fertilizer plant by the Ondo State Government.

 Co-ordination of activities in the ‘Dirk A Tel’ Laboratory.
 Documentation and recording of research/academic matters.
 Follow up and inspection of organo-mineral fertilizer projects.