Summary
Overview
Work History
Education
Skills
Languages
Software
Interests
Timeline
OperationsManager
Omi Sahota

Omi Sahota

Summary

Leveraging a dynamic digital marketing expertise acquired across various industry-leading companies, I offer a wealth of experience in orchestrating impactful campaign management, mastering marketing software automation, and strategizing for mergers and acquisitions. My professional journey has sharpened my leadership skills, enabling me to effectively guide pivotal marketing, sales, and branding projects that significantly enhance lead generation and contribute to organizational expansion. My core strength lies in utilizing outstanding communication abilities to build and maintain robust relationships with clients and stakeholders from a multitude of sectors. I am adept at employing my substantial knowledge in SEO, data analytics, and content strategy to navigate the complexities of marketing landscapes, consistently delivering comprehensive and measurable marketing triumphs.

Overview

24
24
years of professional experience

Work History

DIGITAL MARKETING AND BUSINESS CHANGE CONSULTANT

Self-employed
07.2022 - Current
  • Directed and executed data-driven marketing strategies for 5+ clients; Can-I Wellness, Canlift, Giggles Cannabis, Rapido, ITEL BPO, New Age Technology (B2B and B2C Clients) resulting in an average ROI of 250% within 3 months; implemented a marketing automation system that saved clients 20+ hours per month and increased customer retention by 40%, along with a 350% increase in online leads.
  • Assisted clients in navigating complex industry challenges, offering expert guidance and strategic recommendations.

DIRECTOR OF MARKETING

MEDIA RESOURCES INC
01.2021 - 08.2022
  • At Media Resources, I spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
  • Created and managed marketing budget, ensuring maximized ROI.
  • Created content and promotional materials to drive engagement and conversions.
  • I developed and executed a strategic branding strategy that positioned the company as an innovative leader in out-of-home advertising, resulting in a 25% increase in brand recognition and a 20% boost in sales.
  • Mentored junior staff members in best practices for modern marketing techniques, fostering a culture of continuous learning within the organization.
  • Cultivated strong relationships with industry influencers and media outlets, securing positive coverage and maximizing brand exposure.
  • Managed annual marketing budget in excess of $220,000.

DIRECTOR OF MARKETING

GoFleet & Zenduit Software
09.2019 - 09.2020
  • At Zenduit Software & Gofleet Telematics, I spearheaded dynamic marketing strategies to drive substantial growth and engagement
  • Leading a team, I orchestrated a comprehensive content marketing approach, resulting in a remarkable increase in website engagement and organic search traffic
  • Additionally, I directed the development and successful launch of ZenduONE, a groundbreaking SaaS platform, and collaborated cross-functionally to optimize sales processes, drive conversions, and elevate brand presence across multiple channels.
  • Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
  • Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
  • Managed annual marketing budget in excess of $180,000.

DIGITAL MARKETING MANAGER

RODAN ENERGY SOLUTIONS
01.2015 - 11.2018
  • During my tenure at Rodan Energy, I led the charge in orchestrating comprehensive marketing campaigns and automation initiatives across various innovative products and services, including Demand Response, Global Adjustment, Meter Data Management, Distributed Energy Resources, and Energy Monitoring Information Systems
  • Successfully migrated legacy systems to Salesforce platform, ensuring seamless integration between systems.
  • Designed impactful landing pages that effectively captured leads while showcasing the company''s unique offerings.
  • Fostered strong relationships with external agencies, vendors, and partners to ensure successful collaboration on joint projects.
  • Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
  • Collaborated with cross-functional teams to develop innovative product launches and promotions.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
  • Streamlined marketing processes by integrating CRM and marketing automation platforms.
  • Managed annual marketing budget in excess of $140,000.

MARKETING MANAGER

LITCO SYSTEMS, INC.
01.2004 - 01.2014
  • Litco Systems Inc., was a premier provider of Document Process Automation, Business Intelligence (BI), and Agile Development products tailored for Oracle JD Edwards, SAP ecosystem
  • I led the creation and management of creative content for the corporate website, trade shows, and events, and orchestrated marketing campaigns and social media promotions to boost brand visibility
  • Additionally, I managed the marketing budget, played a pivotal role in UX/UI development, optimized the website for SEO, and maintained its integrity, all to enhance the company's online presence and user experience.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Optimized website content for improved search engine rankings and increased web traffic.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
  • Maximized online presence by staying up-to-date on emerging digital trends in order to make informed recommendations for website improvements and marketing tactics.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Wrote and distributed press releases to increase brand visibility.
  • Organized successful events for product launches, trade shows, and customer appreciation initiatives.
  • Managed annual marketing budget in excess of $75,000.

NEW BUSINESS DEVELOPMENT REPRESENTATIVE

CANON CANADA
01.2000 - 01.2003
  • I spearheaded the development and execution of innovative technical marketing and sales strategies, significantly increasing sales by 450% within a year through market development for Canon's Visual Communication products (LCD Projectors and IP Network Cameras and Servers), while also leading nationwide training, analyzing market trends, forging strategic partnerships, creating technical content, and managing key accounts to bolster both new and existing relationships for the Visual Communications division.
  • Developed tailored presentations for potential clients, showcasing the unique value proposition of our products and services.
  • Enhanced company presence at industry events, representing the organization professionally and networking effectively with potential partners.
  • Implemented creative marketing techniques to increase brand awareness among target audiences.
  • Conducted thorough analysis of competitors'' offerings, identifying gaps where our solutions could provide additional value.
  • Delivered impactful product demonstrations to showcase features that aligned with client needs and interests.
  • Negotiated contracts with new clients, ensuring mutually beneficial terms for both parties involved.
  • Utilized knowledge of industry trends to develop value-added solutions and approaches for target audiences.
  • Monitored service after sale and implemented quick and effective problem resolutions.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Brought in new accounts through successful networking strategies and promotional approaches.

Education

Bachelor Of Behavioural Psychology - Psychology

York University
Toronto, ON

Introduction to Generative AI -

Google
03.2024

Introduction to Large Language Models -

Google
03.2024

Introduction to Responsible AI -

Google
03.2024

SEO Principles -

SEMrush Academy
02.2024

Fundamentals Digital Marketing -

Google
05.2022

Skills

  • Leadership
  • Budget Planning
  • Branding
  • Entrepreneurial Spirit
  • Content Creation
  • SEO & SEMrush
  • Collaboration
  • Continuous Improvement
  • Communication
  • People Management
  • Problem-Solving
  • Strategic Planning
  • Marketing Automation
  • Go-to-Market Strategies
  • Data Analytics
  • Forecasting and Reporting
  • Process Improvement
  • Team Leadership & Development
  • Project Management
  • Problem-solving aptitude
  • Requirements Gathering
  • Written Communication
  • Creative Direction
  • Content Strategy
  • Web Analytics
  • Partnership Development
  • CRM Management
  • E-commerce strategy
  • Campaign Development
  • Key decision making
  • Communications expertise
  • Brand positioning
  • Media Relations
  • Analytics and SEO
  • Microsoft SharePoint
  • Salesforce CRM Software
  • Google Analytics
  • Budgeting and Allocation
  • Marketing Plan Development
  • Social Media Strategy

Languages

English
Native or Bilingual

Software

Salesforce

SharePoint

Eloqua

ACT-ON

Pardot

Zoho

Adobe Creative Suite

MS Office

Interests

Photography

NFL

Cooking

Timeline

DIGITAL MARKETING AND BUSINESS CHANGE CONSULTANT

Self-employed
07.2022 - Current

DIRECTOR OF MARKETING

MEDIA RESOURCES INC
01.2021 - 08.2022

DIRECTOR OF MARKETING

GoFleet & Zenduit Software
09.2019 - 09.2020

DIGITAL MARKETING MANAGER

RODAN ENERGY SOLUTIONS
01.2015 - 11.2018

MARKETING MANAGER

LITCO SYSTEMS, INC.
01.2004 - 01.2014

NEW BUSINESS DEVELOPMENT REPRESENTATIVE

CANON CANADA
01.2000 - 01.2003

Bachelor Of Behavioural Psychology - Psychology

York University

Introduction to Generative AI -

Google

Introduction to Large Language Models -

Google

Introduction to Responsible AI -

Google

SEO Principles -

SEMrush Academy

Fundamentals Digital Marketing -

Google

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Omi Sahota