Omayr Nasir Khan
Langley,Canada
Summary
Senior management professional, bringing strategic leadership and operational excellence to drive organizational success. Skilled in project management, team collaboration, and process optimization with keen focus on achieving results. Adept at navigating complex challenges, fostering culture of accountability, and adapting to evolving business needs. Known for strong decision-making, effective communication, and building high-performing teams.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Manager, Marketing
Unique Appliances
01.2018 - 09.2023
- Oversaw a $500K annual digital marketing budget, delivering a 35% increase in ROI year-over-year through rigorous bid management, audience segmentation, and A/B testing of ad creatives.
- Designed and executed paid search campaigns (Google Ads, Bing) that reduced cost-per-acquisition (CPA) by 28% while increasing qualified leads by 45%.
- Led a 7-member cross-functional team (designers, copywriters, analysts) in creating omnichannel content—blogs, landing pages, email workflows—that drove a 22% lift in website conversion rate and 50% growth in organic search traffic.
- Partnered with key retail e-commerce platforms (HomeDepot, Wayfair, Best Buy) to secure featured placements, boosting click-through-rates (CTR) by an average of 18% and increasing sales revenue by $1.2M.
- Launched an influencer marketing program, onboarding 25 niche content creators to amplify social reach; achieved a 60% increase in social engagement and 30% growth in follower base in six months.
- Directed a full website overhaul (UX/UI, site architecture, SEO best practices), improving page load speed by 40% and reducing bounce rate by 25%.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
Senior Graphic Designer & Digital Marketing Specialist
Unique Appliances
09.2015 - 01.2018
- Managed digital brand identity across 70+ SKUs, ensuring consistency in product pages, email templates, and social ad assets—contributing to a 15% lift in add-to-cart rates.
- Architected and implemented bilingual B2B/B2C email campaigns, achieving average open rates of 28% and click-through rates of 12%, surpassing industry benchmarks.
- Conducted keyword research and on-page SEO optimizations that boosted product page rankings into the top 3 for 20+ high-value terms, driving a 35% increase in organic order volume.
- Boosted customer engagement by creating eye-catching visuals tailored specifically for targeted demographics.
- Resolved critical design challenges creatively while maintaining consistency with established branding guidelines.
Founder & Digital Marketing Lead
Rosso’s Health Foods
01.2014 - 10.2015
- Built brand from ground up, defining positioning, tone, and visual identity; established digital storefront that realized $50K in first-year e-commerce sales.
- Developed and executed social media strategy (Facebook, Instagram) to educate and engage target audiences, growing page followers to 10K+ and driving a 40% boost in website traffic.
- Implemented email nurture sequences and loyalty program communications, resulting in a 20% repeat purchase rate within six months.
- Incorporated user-generated content into digital marketing efforts, fostering a sense of community among customers and encouraging brand loyalty.
- Boosted social media engagement through the creation of tailored content and targeted marketing campaigns.
Graphic Designer & Marketing Coordinator
ilink Industries Ltd.
08.2009 - 01.2014
- Designed 180+ packaging assets and 200+ technical illustrations that supported $250K in first-year sales for automotive aftermarket products.
- Collaborated with overseas vendors to streamline production schedules, reducing time-to-market by 15%.
- Developed creative design for print materials, brochures, banners, and signs.
- Conceptualized creative designs for print materials, banners, and signs.
- Created digital image files for use in digital and traditional printing methods.
Education
Bachelor of Illustration -
Sheridan College
08-2009
Skills
- Data analysis with Google Analytics
- Proficient in Google Tag Manager
- SEMrush
- Experienced with Ahrefs tools
- Experienced with HubSpot tools
- Mailchimp proficiency
- Experience with AdRoll campaigns
- Proficient in Facebook ad campaigns
- WordPress customization
- Proficient in Shopify management
- Expertise in Photoshop and Illustrator
Certification
- Certificate in Digital Marketing & Analytics, [Institution], 2021
- Google Ads Search & Display Certification
- HubSpot Email Marketing Certification
CORE COMPETENCIES
- Digital Strategy & Road-mapping
- SEM / PPC Campaign Management (Google Ads, Bing Ads)
- SEO & Content Marketing (On-page, Technical, Backlinking)
- Paid Social Advertising (Facebook, Instagram, LinkedIn)
- Email Marketing & Marketing Automation (Mailchimp, HubSpot)
- Analytics & Reporting (Google Analytics, Data Studio)
- Budget Planning & ROI Optimization ($100K–$500K+)
- Team Leadership & Vendor Management
- Influencer & Affiliate Marketing
Languages
English
Bilingual or Proficient (C2)
Timeline
Senior Manager, Marketing
Unique Appliances
01.2018 - 09.2023
Senior Graphic Designer & Digital Marketing Specialist
Unique Appliances
09.2015 - 01.2018
Founder & Digital Marketing Lead
Rosso’s Health Foods
01.2014 - 10.2015
Graphic Designer & Marketing Coordinator
ilink Industries Ltd.
08.2009 - 01.2014
Bachelor of Illustration -
Sheridan College
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