Omar Osman
Edmonton,AB
Summary
Results-driven Marketing Professional with 7+ years of experience in digital strategy, brand storytelling, CRM optimization, and performance marketing. Skilled in leveraging Salesforce, Google Ads, SEO, and analytics to drive measurable growth in leads, engagement, and revenue. Proven ability to craft compelling content, optimize customer journeys, and align marketing campaigns with business objectives. Recognized for data-driven decision-making and delivering high-ROI initiatives in both B2B and B2C environments.
Overview
10
10
years of professional experience
Work History
Marketing Consultant & Content Strategist
Berjak Law
07.2025 - Current
- Delivered strategic marketing recommendations that improved brand positioning and digital reach.
- Produced video content with emphasis on vocal delivery and brand messaging, boosting engagement.
- Defined KPI framework to measure campaign success and continuously refine strategies.
- Increased lead flow through innovative content strategies and targeted outreach.
Certified Field Inspector
GroundWorks Canada
03.2025 - Current
- Conducted consultative on-site assessments that informed targeted sales strategies.
- Enhanced lead qualification process in collaboration with sales managers, improving quote efficiency.
Marketing Specialist
Autoplus Canada
01.2021 - 01.2022
- Planned, launched, and optimized Google Ads campaigns, improving lead quality by 20% via A/B testing.
- Created multi-platform SEO-aligned marketing copy, increasing CTR and organic traffic.
- Applied on-page SEO tactics, improving website visibility and keyword rankings.
Product Advisor
Toyota Northwest
01.2019 - 01.2020
- Exceeded monthly sales targets by delivering high-impact product demonstrations.
- Partnered with finance and insurance teams to streamline the buying process.
Sales Associate
Kentwood Ford
01.2018 - 01.2019
- Increased repeat business through consistent relationship-based follow-ups.
Mobile Sales Specialist / Key Holder
Best Buy Canada
01.2016 - 01.2017
- Managed inventory and daily operations while delivering personalized mobile solutions.
Education
Bachelor of Commerce - Marketing Major
MacEwan University
Edmonton, ABBusiness Management Diploma -
MacEwan University
Edmonton, ABSkills
- Marketing Strategy
- Consumer Insights
- SEO/SEM
- Email Marketing
- Campaign Management
- Brand Positioning
- CRM Implementation
- Performance Measurement
- Copywriting
- Lead Generation
- Communication
- Creativity
- Analytical Thinking
- Collaboration
- Time Management
- Adaptability
- Customer Focus
- Problem-Solving
- Project Ownership
- Systems Thinking
Marketing Tools And Platforms
- Salesforce CRM
- Google Ads
- Meta Ads Manager
- Mailchimp
- Canva
- Adobe Express
- LinkedIn Sales Navigator
- Wix
Languages
English
Native or Bilingual
Arabic
Native or Bilingual
Timeline
Marketing Consultant & Content Strategist
Berjak Law
07.2025 - Current
Certified Field Inspector
GroundWorks Canada
03.2025 - Current
Marketing Specialist
Autoplus Canada
01.2021 - 01.2022
Product Advisor
Toyota Northwest
01.2019 - 01.2020
Sales Associate
Kentwood Ford
01.2018 - 01.2019
Mobile Sales Specialist / Key Holder
Best Buy Canada
01.2016 - 01.2017
Business Management Diploma -
MacEwan University
Bachelor of Commerce - Marketing Major
MacEwan University
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