Omaira Halwani
Media Buyer
Mississauga,ON
Summary
Hands-on Media Buyer with dynamic relationship-building and organizational skills. Highly trained professional with a passion for executing and supervising various media campaigns. Clear understanding of television and radio process and campaign execution, with portfolio analysis and billing expertise.
Overview
15
15
years of professional experience
9
9
years of post-secondary education
3
3
Certifications
Work History
Media Buyer
Orion Worldwide
Toronto, Ontario
04.2022 - Current
- Experienced executing specialty and conventional (National Network & selective markets) broadcasting Media Buys. Achieving the goal of the campaign while acquiring savings for the organization.
- Experienced in Radio buys. Analyzing Station's efficiency to achieve or exceed planners requirement.
- Strong negotiation skills working with vendors to secure quality factors while executing campaigns efficiently to guarantee client satisfaction.
- Excellent management relationship with broadcast partners and planners.
- Experienced in providing exceptional customer service, by identifying and resolving challenges to guarantee customer satisfaction.
- Strong analytical abilities that combined with math proficiency allows interpretation of information from multiple data strategically while searching for the most efficient solution.
- Experienced in training and development of junior staff and onboarding team members.
- Collaborated with upper management, clients and other personnel regarding media plans and campaigns.
- Juggled multiple projects and several clients at time successfully and always met tight deadlines.
- Developed tight professional relationships with media planners, which helped to achieve campaigns goals.
- Managed several campaigns from execution, maintenance and billing and reporting to managerial levels and planners the campaign progress and achievements.
- Collaboration with management and planners to development of reporting and insight generation to help drive results.
Coordinator Media Activation
Orion Worldwide
Toronto, ON
08.2021 - 04.2022
- Cultivated interpersonal skills by building positive relationships with others.
- Organized and detail-oriented with a strong work ethic.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Applied effective time management techniques to meet tight deadlines.
- Provided professional services and support in a dynamic work environment.
- Demonstrated leadership skills in managing projects from concept to completion.
- Experienced on Mediaocean software's (B. Builder, B. Steward, Print Tool Kit).
- Executed the input of TV and Radio campaigns and Maintenance work including Makegood, Shift and cancellation.
- Developed Pre-Buys and Post-Buys reports following planner's requirements.
- Supported Media Buyers by building campaigns buysheets, calling reports including Lens rankers and uploading conventional avails.
- Executed specialty and conventional posting of client's campaigns by collecting data, reporting achievement and processing campaign's compensation as required.
Coordinator Media Activation (Co-op)
Orion Worldwide
Toronto, ON
05.2021 - 08.2021
- Developed strong communication and organizational skills through working on group projects.
- Passionate about learning and committed to continual improvement.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Supported the Activation Team Supervisor and manager in all Media Buy and Campaigns reporting as instructed.
- executed detailed input of submissions and avails in Campaigns buysheet.
- Executed weekly reports for all brands to ensure the achievement aligns with the ATB and Planners reports.
Independent Sales Representative
Beach Body
Mississauga, ON
08.2020 - 12.2020
- Enhanced product presentation and promotional material displays.
- Designed, developed and implemented [Type] sales strategies to market business and generate new sales.
- Used prospecting and client development techniques to produce fresh leads and maintain solid conversion rate.
- Conducted daily follow-up calls to answer client's questions and manage sales process.
- Ventured in a saturated market and applied successful prospecting strategies that added new accounts during the first 3 weeks meeting and increased revenue in 15%.
Sales Representative
Light Speed Printing
Toronto, Ontario
03.2008 - 07.2010
- Developed and delivered engaging sales presentations to convey product benefits.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Developed and implemented marketing plans to increase brand awareness and drive sales.
- Negotiated contracts with clients and developed relationships with key personnel.
- Developed and implemented sales strategies to increase profits.
- Generated new leads through networking and attending industry events.
- Supported the company return of investment by generating a new marketing strategy and marketing communication plan that increased sales revenue by 40%.
Education
Graduate Certificate in Advertising Management - Marketing_Advertising
Sheridan College Institute of Technology And Advanced Learning
Mississauga 05.2020 - 05.2021
Business Administrator, - Marketing
Sheridan College Institute of Technology And Advanced Learning
Mississauga, ON 01.2018 - 04.2020
Associate of Arts -
Sheridan College Institute of Technology And Advanced Learning
Mississauga ON 01.2018 - 12.2018
Graduate Diploma in Clinical Epidemiology -
McMaster University
Hamilton, ON 01.2016 - 12.2017
M.D. - Cardiology
Universidad Central De Venezuela
Caracas, Venezuela 01.2004 - 04.2007
Skills
Proficient in Mediaocean softwares
Proficient in Microsoft Software's (Excel, Word, powerpoint)
Verbal and written communication
Media space purchases
Contract Negotiation
Financial Management
Networking skills
Relationship building and management
Detail oriented
Management relationship with broadcast partners
Media research tools: nLogic, Lens, Vividata, Radius HUB, Radius
High quality of work in short deadlines
Fluent in English and Arabic
Native Speaker of Spanish
Certification
Grab the Front Row, Agency. Spotify
Timeline
Grab the Front Row, Agency. Spotify
03-2023
Media Buyer
Orion Worldwide
04.2022 - Current
Coordinator Media Activation
Orion Worldwide
08.2021 - 04.2022
Coordinator Media Activation (Co-op)
Orion Worldwide
05.2021 - 08.2021
Social Marketing Certification_Hootsuite
03-2021
Independent Sales Representative
Beach Body
08.2020 - 12.2020
Graduate Certificate in Advertising Management - Marketing_Advertising
Sheridan College Institute of Technology And Advanced Learning
05.2020 - 05.2021
CSP - Certified Sales Professional
04-2020
Business Administrator, - Marketing
Sheridan College Institute of Technology And Advanced Learning
01.2018 - 04.2020
Associate of Arts -
Sheridan College Institute of Technology And Advanced Learning
01.2018 - 12.2018
Graduate Diploma in Clinical Epidemiology -
McMaster University
01.2016 - 12.2017
Sales Representative
Light Speed Printing
03.2008 - 07.2010
M.D. - Cardiology
Universidad Central De Venezuela
01.2004 - 04.2007