OLUWATOBA SUNDAY ADENIYI
Grande Prairie,Canada
Summary
Dedicated Marketing Executive adept at creating dynamic branding campaigns. Knowledgeable in sales and customer service. Successful career history comprising more than 11 years.
Overview
15
15
years of professional experience
Work History
Senior Marketing Executive
Accion Microfinance Bank Limited
11.2018 - 12.2023
- Mentored junior marketers in best practices, fostering professional development within the department.
- Analyzed marketing campaigns using key metrics and performance indicators.
- Ensure customers’ needs are attended to and resolved within the shortest time
- Authorizing cash movements for operation
- Carryout other assignments assigned by management.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Developed marketing plans based upon extensive research and prospects targeted.
Branch Manager
Infinity Microfinance Bank Limited
07.2015 - 10.2018
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Maintained friendly and professional customer interactions.
- Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
- Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
- Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
- Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
- Strengthened relationships with key clients, securing long-term partnerships and driving revenue growth.
Marketing Officer
Addosser Microfinance Bank Limited
03.2009 - 06.2015
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
- Led creative brainstorming sessions that resulted in innovative ideas for promotional projects.
- Coordinated with sales teams to develop effective promotional materials and sales collateral.
- Provided feedback to all departments on brand consistency in outbound communications.
Education
Associate of Applied Science - Business Administration
Northwestern Polytechnic
Grande Prairie, AB12.2025
Associate of Applied Science - Business Administration
Nuhu Bamalli Polytechnic
Zaria, Kaduna State. Nigeria10.2006
Associate of Arts - Business Administration
Nuhu Bamalli Polytechnic
Zaria, Kaduna State, Nigeria.06.2004
Skills
- Training and mentoring
- Prospect targeting
- CRM Management
- Marketing Analytics
- Creative Direction
- Product Launches
- Sales Support
- E-mail and direct mail marketing campaigns
Computer Experience
- Microsoft Excel
- Word
- Power Point
Training
- Credit Risk Management, Resort Consult
- Credit Administration & Analysis and Marketing Strategy in Microfinance Banks’ Group Lending
Languages
English
Full Professional
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Meeting people, Reading, Watching Football
i love meeting people with ideology, who have experience about life than myself, and those who have a need.
Timeline
Senior Marketing Executive
Accion Microfinance Bank Limited
11.2018 - 12.2023
Branch Manager
Infinity Microfinance Bank Limited
07.2015 - 10.2018
Marketing Officer
Addosser Microfinance Bank Limited
03.2009 - 06.2015
Associate of Applied Science - Business Administration
Northwestern Polytechnic
Associate of Applied Science - Business Administration
Nuhu Bamalli Polytechnic
Associate of Arts - Business Administration
Nuhu Bamalli Polytechnic
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