OLUWALONIMI AMAO
Saint John,NB
Summary
Marketing graduate with 2+ years of hands-on experience in content creation, content strategy, SEO, social media, and digital marketing. Skilled in developing audience-focused content, coordinating campaigns, and using performance data to optimize digital content and engagement. Demonstrated success driving 50% growth in organic website traffic and 75% growth in lead generation. Creative, organized, and detail-oriented with a strong understanding of brand communication.
Overview
1
1
Certification
1
1
year of professional experience
Work History
Content and Media Associate
A&M CUISINE
Saint John, New Brunswick
07.2026 - 08.2026
- Increased organic website traffic by 50% through data-informed content strategy and optimization.
- Contributed to a 75% increase in lead generation by optimizing content to attract and convert relevant audiences.
- Developed and executed a data-driven content strategy to increase brand visibility, audience engagement, and online growth.
- Created audience-focused content that aligned with brand identity, advancing marketing objectives across digital platforms.
- Leveraged machine learning and data insights to identify content topics and optimize delivery, enhancing audience reach.
- Filmed and edited short-form visual content for social media and promotional use, boosting audience engagement.
- Captured professional photo and video content of venue, events, food, and daily activities and enhancing digital and social media marketing efforts.
Digital Marketing Intern
DISCOVER CHARLOTTETOWN
Charlottetown, Prince Edward Island
09.2025 - 02.2026
- Supported marketing campaigns for the Charlottetown Christmas Festival and Jack Frost Winterfest 2025, researching target audiences, seasonal activities, and visitor interests to inform campaign messaging and promotional planning.
- Identified promotional opportunities by reviewing upcoming events, attractions, and seasonal experiences to enhance campaign planning.
- Coordinated preparation of promotional materials, marketing copy, captions, graphics, and digital assets, ensuring alignment with brand messaging and visual standards.
- Planned and organized campaign calendars in Notion, tracking marketing deliverables, deadlines, publishing schedules, and upcoming promotional activities.
- Analyzed campaign performance through Sprout Social, monitoring engagement, reach, audience response, and campaign outcomes to evaluate effectiveness.
- Compiled and organized campaign performance data and documentation to facilitate post-campaign evaluation and reporting.
Social Media Assistant
UNITED COLORS OF FASHION (UCOF)
Saint John, New Brunswick
05.2025 - 09.2025
- Achieved a 40% growth in organic search traffic through effective SEO practices and data-driven content strategies.
- Implemented SEO strategies that enhanced blog content, increasing search visibility and driving website performance.
- Utilized Google Analytics to monitor traffic and evaluate audience engagement, pinpoint areas for improvement.
- Coordinated weekly blog campaigns in Notion, managing content schedules for timely publication and enhancing audience engagement.
- Created blog content on cultural events and organizational initiatives, driving audience engagement through targeted messaging.
- Designed marketing assets in Canva, ensuring brand consistency across visual communications and strengthening brand identity.
Education
Diploma - Marketing and ADVERTISING MANAGEMENT
Holland College
CharlottetownHigh School Diploma -
Valley Christian Academy
Quispamsis, NBSkills
- Content strategy
- Brand copywriting
- SEO and content optimization
- Social media management
- Visual content creation
- Content planning
- Audience research
- Performance analytics
PROJECTS
HOLLAND COLLEGE – 'FUTURE IN FOCUS' RECRUITMENT CAMPAIGN
Marketing Campaign Project | Sep 2025 – Mar 2026
- Developed a recruitment marketing campaign designed to attract prospective high school students and parents to Holland College.
- Conducted audience research to identify the different information needs, interests, and communication preferences of students and parents.
- Developed platform-specific strategies, using TikTok and Snapchat to reach students and Facebook and LinkedIn to communicate with parents.
- Created campaign concepts, messaging, promotional content, and supporting creative assets aligned with the target audiences.
- Applied marketing principles including audience segmentation, positioning, content strategy, and channel selection.
OTHERS
- Hospice SENB: Developed marketing and communication recommendations based on organizational needs and target audiences.
- WestJet Christmas Miracle: Analyzed campaign strategy, emotional branding, audience engagement, and promotional communication.
- Nova Scotia Spirit Co.: Researched digital marketing tools and their application to business marketing strategies.
Certification
- Fundamentals of Digital Marketing
- Adobe: Customer Journey Analytics
- Adobe Certified Associate
- Customer Service Training Certificate
- Microsoft Office Specialist (MOS)
- Email and Newsletter Marketing Foundations
Timeline
Content and Media Associate
A&M CUISINE
07.2026 - 08.2026
Digital Marketing Intern
DISCOVER CHARLOTTETOWN
09.2025 - 02.2026
Social Media Assistant
UNITED COLORS OF FASHION (UCOF)
05.2025 - 09.2025
Diploma - Marketing and ADVERTISING MANAGEMENT
Holland College
High School Diploma -
Valley Christian Academy