OLUWAGBENGA HAMMED

· Signed-up 5 new MPS accounts within the transportation and logistics industry within 6 weeks of joining the organization within MRR of 67,000 CAD.

· prospect and initiated contact with over 88 potential MSP clients, engaging in consultative discussions to understand their IT pain points and business requirements.

· Developed a strong network of relationships with MSPs, serving as their initial primary point of contact and trusted advisor.

· Conducted product trials and proof-of-concepts for different IT solutions, effectively showcasing the value of these solutions to potential clients.

· Collaborated with internal teams to create persuasive sales pitches tailored to the needs and pain points of each MSP.

· Provided exceptional customer service by promptly addressing inquiries, resolving issues, and nurturing long-term relationships with MSPs.

• Designed over 120 Go-To-Market plans for Mobile financial services, Digital services and Enterprise Business (EB) units to deliver a medium term growth plan of 20% YoY (Revenue and subscriber base)
• Execution of the Go-To-Market plans by acting as orchestra and ensuring timely delivery across Masterbrand plan (creative materials), digital marketing plan, traditional media plan (TV, Radio, OOH) in readiness for all campaign break
• Formulated a fit-for purpose sales and distribution strategy that ensured extensive distribution of product and services to the last mile through partnership with Associations, Market takeovers, promotions, campus invasion and musical converts with 3% coverage improvement within 6 months
• Managed over 25 sales and marketing agencies and cross-functional relationships to deliver on both local and global deliverables
• Developed people through training, coaching and monthly performance review in order to sustain and improve productivity across the business (2 direct reports, 6 indirect reports.)

• Exceeded customer expectations and surpassed revenue/sales targets by 140% within 15 months
• Ensured trade compliance (local and Global legislation requirements plus BAT Ways of working) across managed territories resulting in Zero incidence
• Developed and managed an effective sales team through formal and informal coaching, monitoring and training, strategic planning, and effective area coverage techniques (2 of 8 promoted to senior roles within 15 months)
• Handled the design, implementation and tracking of sales strategy and business plans, through preparation, reporting, presentation and follow up with sales leadership
• (Retail census, RTM revamp, Sales digitization, Wholesale loyalty program
• Preprepared sales budgets – full year cycle – reflecting ongoing sales projects and planned sales activities (FY’22 > 900million CAD)
• Delivered 360 insights to sales leadership focused on competitive Intelligence, cost to serve, people productivity, market assessment and customer/target Intelligence to help inform short-, medium- and long-term sales strategy and tactics
• Managed the monthly cycle plan to deliver trade alignment, stakeholders buying-in and excellence in execution and delivery
• Kept accurate record through daily tracking and reporting of Area performance to Executive management
• Route to Market Implementation

• Developed several RTM / Road to Market models to remain at the edge of the curve for several markets – Rural, Semi-Urban, and Urban
• Optimized route planning quarterly to maximize store visits opportunities and achieve trade discipline
• Elicit relevant shopper insights to influence decision-making and impact both consumer and trade behavior
• Exhibited leadership, fostered team spirit, built efficient team & brought value to the team
• Optimize Sales development investment to deliver on sales targets (marketing and trade spends)

• Grew BAT business within wholesale channel through proper customer targeting, customer engagement and loyalty reward by 320% over roughly 2 years
• Developed account strategy, embed account disciplines, Developed and maintained relationships, drove Business development best practices, respond to customers proposals and leveraged marketing initiatives
• Owned and drove the development of account growth plan (> 30 customers per cycle)
• Managed the full year and quarterly review account planning process for each assigned client including a client needs assessment, related lead and opportunity identification, relationship mapping, and development of sales targets
• (Recorded 29%
• Organized and managed ongoing business development account meetings, including management of the client opportunity pipeline and other account requirements
• Developed and maintained strong relationships with all key client contacts
• Drove the execution of short to long term plans for expanding and strengthening key client relationships
• Coordinated and led the execution of customer appointments in presenting new products, programs, pricing, and general management, resulting in the recruitment of 21 new distributors.

• Grew overall retail business by 11% within 2 years through strict adherence to trade marketing fundamentals e,g Product availability, Product visibility, Recommended retail pricing , product freshness etc
• Leveraged product placement based on consumer behavior and trends to grow weighted distribution (WD) of New product introduction (NPI) by 43% from Benson Switch and Pall Mall Menthol
• Plan and organize route schedule according to BAT call coverage model (frequency and time-in call) resulting in 6% improvement in strike rate
• Developed productive, proactive and consultative business relationship with all stakeholders e.g regulators, unions and customers etc
• Delivered best in class fact-based selling and consumer advocacy strategy that resulted in improved awareness and 2% growth in overall market share (MoS).