Olufolahanmi Olukoga
Marketing Sales Executive
Calgary,AB
Summary
A motivated, results-oriented professional interested in exploring the opportunities and challenges that come with working in a fast-paced, innovative and target driven environment. A natural team-player with excellent communication skills, driven by the desire to apply the knowledge and skills acquired so far to deliver solutions, thereby adding value to the organization and the industry as a whole, whilst developing myself constantly.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
Work History
Trade Marketing Representative
British American Tobacco
Lagos, Lagos
09.2016 - 10.2022
- Devised product pricing strategies and trade marketing investments to support growth.
- Created trade marketing strategies to communicate strategies to 10-member team.
- Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Attracted new clients by creating and implementing innovative marketing strategies.
Marketing Analyst
British American Tobacco
Lagos, Lagos
10.2015 - 08.2016
- Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
- Initiated market research studies and analyzed findings.
- Assessed KPIs to achieve in-depth understanding of campaign performance.
- Recommended performance improvements based on KPI analysis.
- Developed and retained strong rapport with multiple high-value clients.
- Conducted trend forecasting and analysis which help boost sales by 10%.
- Increased brand awareness through targeted initiatives within 3months.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Trained entry-level data analysts on company protocols, best practices and procedures.
Petroleum Engineering Intern
Oando Energy Resources
Lagos, Lagos
05.2013 - 11.2014
- Participated in integrated studies to determine production mechanisms, development schemes and related production profile.
- Implemented elementary techniques of reservoir engineering to my related function such as test interpretation, and log interpretation.
- Proposed and recommended actions to optimize withdrawal and maintenance of productivity levels which grew by 4%.
- Conducted and participated in calculations of reserves estimation and production profiles.
- Analyzed dynamic behaviors of reservoirs and this helped increase production by 4%.
- Monitored drill sites for compliance, production and safety issues.
Photographer
Self Employed
Lagos, Lagos
09.2012 - 04.2013
- Photographed high-quality images for various print and digital projects.
- Digitally edited photos to enhance appearance.
- Determined and adjusted subject position, props and lighting equipment while selecting camera angles to optimize final product.
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
- Scheduled studio appointments to shoot wide variety of subjects.
- Archived photographs on computers and servers.
- Offered image proofs to help 8 clients choose best photos from shoot.
- Completed complex photo shoots at 6 indoor and 10 outdoor venues.
Education
Master of Science - Petroleum Engineering
Robert Gordon University, Aberdeen, United Kingdom
Aberdeen, Scotland 09.2010 - 06.2012
Bachelor of Science - Chemical Engineering
University of Lagos
Lagos, Nigeria 10.2003 - 11.2008
Skills
Strategic planning
undefinedHobbies
- I like to Travel - It helps to learn and understand new cultures
- I like to visit restaurants - Food helps the soul to connect to new cultures
- Photography - Amazing moments captured forever
Timeline
Trade Marketing Representative
British American Tobacco
09.2016 - 10.2022
Marketing Analyst
British American Tobacco
10.2015 - 08.2016
Petroleum Engineering Intern
Oando Energy Resources
05.2013 - 11.2014
Photographer
Self Employed
09.2012 - 04.2013
Master of Science - Petroleum Engineering
Robert Gordon University, Aberdeen, United Kingdom
09.2010 - 06.2012
Bachelor of Science - Chemical Engineering
University of Lagos
10.2003 - 11.2008
Similar Profiles
Delroy TrowersDelroy Trowers
Territory Manager at Imperial Tobacco Canada - British American TobaccoTerritory Manager at Imperial Tobacco Canada - British American Tobacco
Sarder Hasanul BannaSarder Hasanul Banna
Senior Travel Consultant / Head of Travel Desk at British American Tobacco Bangladesh (on behalf of Carlson Wagonlit Travel BD)Senior Travel Consultant / Head of Travel Desk at British American Tobacco Bangladesh (on behalf of Carlson Wagonlit Travel BD)
Muhammad Ali NusratMuhammad Ali Nusrat
Business Area Manager at British American Tobacco (BAT) CanadaBusiness Area Manager at British American Tobacco (BAT) Canada
Vanessa HastingsVanessa Hastings
Senior Recruitment Lead, Western Europe at British American TobaccoSenior Recruitment Lead, Western Europe at British American Tobacco
David KausmannDavid Kausmann
Business Development Manager at Parkland Fuel Corporation – On the RunBusiness Development Manager at Parkland Fuel Corporation – On the Run