Bukola Olafare

The Client Service Director role is a Senior Management position. Responsible for the client service department which consist of 8 senior account managers, 5 account managers and 5 executives.

• As the Accounts Director I am responsible for monitoring and giving reports on the deliverables of every member of the team to management.
• Provide support on team KPIs which includes strategy, review of proposals, pitching ideas and ensuring excellent execution.
• Financial projection and tracking of billing YTD.
• Dispute and conflict resolution management.
• Relationship management with internal and external stakeholders

Brands Optimal Limited is an experiential Marketing Agency located in Lagos, Nigeria that provides marketing solutions and aids direct interaction between products and consumers. Clients include NBC, UNILEVER, COCACOLA, TECNO, SAMSUNG, CAMPARI,, RECKIT, and DIAGEO.

Account Director and Client Service Director, responsible for managing the accounts under from conceptualization to execution. Creating brand awareness strategies to ensure clients objectives are accomplished, and operations run efficiently.

• Assisting wholesalers, retailers, or distributors with their marketing strategy, including message development, marketing materials and develop strategies to generate interest in these products, creating demand for products at wholesalers and retail organizations
• Recruitment of Distributors, wholesalers and retailers outlets. Responsible for Open Market, Key Accounts and On-Trade activations.
• Preparation of budgets and financial allocation across sale channels.
• Setting sales targets and ensuring expected numbers are delivered.
• Development of product promotion plans, recruitment and retainer of new marketing channels.
• Finance / budget per project analysis.
• Below-the-line Planning and execution of On-Trade and Off-Trade Activations & vendor sourcing for production and activation elements
• Support the marketing team by provide best practice knowledge and coordinating bespoke events, seminars, conferences, activations and trade shows to drive brand equity and sales increase of client’s products and services
• Managing internal stakeholders and other departments including procurement, supply chain, finance, warehousing, etc.
• Use Microsoft word, excel & power point to create minute of meetings, communication materials and planning of projects.

SOME PROJECTS MANAGED:

· SMIRNOFF NO KNOWN ADDRESS (INSTORE)

· JACK DANIELS WHOSALERS REWARD – BUY AND WIN (OPEN MARKET)

· GUINESS MEGA GIFTING CAMPAIGN

· CAMPARI IN BAR ACTIVATIONS

· CAMPARI ON-TRADE ACTIVATIONS

· BETKING AFCON CAMPAIGN

· BETKING FIFA CAMPAIGN

· BETKING EPL CAMPAIGN

· JACK AND THE BEAT CAMPAIGN

· JACK DANIELS MAKE IT COUNT

· FAMOUS GROUSE FEET TO STREET

· GUINNESS NYSC ACTIVATIONS

· JOHNNIE WALKER INSTORE PROMOTIONS

· BETKING NEIGHBOURHOOD/ SPIN AND WIN

PRODUCT LAUNCHES

· APEROL SPRIT APPERITTIV

· GUINNESS SMOOTH (BOTTLE)

· GUINNESS SMOOTH CAN

· BLACK AND WHITE WHISKY

· ORIJIN TIGERNUT AND GINGER

· CAPTAIN MORGAN GOLD

· BETKING RELAUNCH

· GORDONS MORINGA CITRUS GIN LAUNCH

· MR DOWELLS WHISKY LAUNCH

· SCHWEPPES GINGER AND ZOBO LAUNCH

EVENTS

· MACALLAN AND PORSCHE FINE DINNING EVENT

· CAMPARI PASSION PROJECT PARTIES

· MACALLAN AND VIBES PARTIES

· MACALLAN AND LAGOS MARRIOT EVENT

· COCACOLA GINGER YOUR FLOW

· COCACOLA CHRISTMAS WONDERLAND

· COCACOLA CHRISTMAS CARAVAN

• Supported business growth through strategic planning and process development.
• Met customer service standards and expectations consistently by effectively communicating and actively listening.
• Streamlined company processes and procedures while enhancing customer satisfaction.
• Made decisions with broad and positive impact on security management operations.

Before joining Brands Optimal in 2019 & in pursuant of my lifelong passion for entrepreneurship, I floated my own company; Urban Konnect Logistics Limited. We started operations 7 February 2016 as a global logistics company. As Managing Director and COO, I was responsible for developing short term, medium term and long-term business plans, development of marketing strategies and market roadmaps.

I was also responsible for planning and execution of operational procedures, Brand promotion and events planning for brand visibility, financial planning, budgeting and forecasting, cash flow management and treasury management. The company was on boarded as a major Hub and delivery partner for Jumia Nigeria and currently runs the logistics arm of various small and medium scale business. We consult for various new businesses in the Logistics, Haulage, real estate and other industries.

• Communicated directly with customers and partners to build strong business networks and relationships.
• Established and maintained highly effective relationships with clients and industry partners to drive growth.
• Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
• Identified business development challenges and customer concerns for proactive resolution.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.

• Communicated directly with customers and partners to build strong business networks and relationships.
• Established and maintained highly effective relationships with clients and industry partners to drive growth.
• Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
• Identified business development challenges and customer concerns for proactive resolution.