Summary
Overview
Work History
Education
Skills
Work Availability
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Timeline
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Ololade Jesufemi

Ololade Jesufemi

Ottawa,ON

Summary

Innovative Marketing Manager with strong marketing project management expertise in multiple industries. Designed and implemented over 20 creative marketing campaigns in the last 6 years. Project managed 4 new product developments, successfully launched three, nurtured and grew them to be profitable. Superb communications skills and knowledge of marketing metrics enabled achievement of desired results.

Overview

12
12
years of professional experience

Work History

SALES AND LEASING CONSULTANT

Dilawri Automotive
Ottawa, Ontario
07.2022 - Current
  • Probing to know customers automotive needs, concerns, preferences and presenting them with brand new or certified pre-owned vehicles that meet their needs, preferences and within their budget for them to buy within a 1 hr time frame
  • Working out financing or leasing options that suite the customers need and within their budget.
  • Exceeding established sales goals and increased client retention.
  • Performing cold-calling and follow-ups with leads to secure new sales revenue.
  • Maintaining routine communication with clients to assess overall satisfaction, resolve complaints and promote new offerings.

BRAND MANAGER

Dexa Medica
Lagos
09.2018 - 05.2022
  • Led the brand management team that was responsible for brand strategies and plans to deliver against brand and sales revenues for Boska, Stimuno, Herbacough and Konos
  • This resulted in increased sales revenue by 58% between 2018 and end of 2021
  • Supervised the medical marketing strategies and executional tactics that influenced and helped in changing behaviors with HCPs for the Medical Channel, and this led to 15% growth in Net Promoter Score for Stimuno at the end of 2021
  • Planned and coordinated integrated marketing communication to achieve growth in Boska's brand penetration by about 40% between 2018 and end of 2021
  • Developed brand P&L and profitability strategies that led to 10% growth in profitability of the Brands in 2021.
  • Established, launched and monitored strategies for the medical channel that are consistent with business objectives
  • Managed the marketing innovation projects of two new health products development from ideation to launch, developing route to market strategies that resulted in the new brands being successfully launched in the market which contributed 25% sales revenue in 2021.

ASSISTANT CATEGORY BRAND MANAGER

FrieslandCampina WAMCO Nig Plc
Lagos
07.2016 - 08.2018
  • Worked with the senior brand manager to develop strategies and plans to maintain and grow Three Crowns milk sales revenue by 32% between 2016 and 2018
  • Worked on development and launch of new SKU (Three Crowns Creamer) that increased category market share of filled milk for the company by 13% in 2018
  • Assisted in preparing brand plan and other business planning deliverables to support go-to-market approach activities
  • Collaborated with sales teams to determine competitive pricing and promotional activities for each product category
  • Participated in relevant brand planning and POA meetings, and contributes to the implementation and monitoring of medical channel activities

MEDICAL DETTAILING MANAGER

FrieslandCampina WAMCO Nig Plc, Ilorin
Kano
08.2010 - 06.2016
  • Identified opportunities for business and product growth in company's IFT (Infant Formula and Toddler) brands that grew sales revenue by 55% from 2013, 2016 in Ilorin
  • Medical Channel route to market strategies development and tactical execution that led to 60% growth in sales revenue from 2010-2012
  • Coordinated the education of healthcare professionals through food demonstrations, one on one and group meetings on infant and toddler nutrition that led to growth in Net Promoter Score of FrisoGold cereal by 10% in 2015 and Peak Baby by 15% in 2015 in Ilorin
  • Collaborated with brand managers to gather requirements for implementation of medical channel-related activities.

Education

MBA -

Obafemi Awolowo University

Certificate in Corporate Identity and Brand Management - undefined

Pan Atlantic University

Bachelor of Arts - History and International Relations

Obafemi Awolowo University
Ile Ife, Nigeria

Skills

  • Integrated Marketing Communication
  • Brand management
  • Route To Market strategies
  • Competitive and Trend Analysis
  • Customer Relationship Management (CRM)
  • Medical marketing
  • Product Launch
  • Project Management
  • Market Positioning
  • Sales management
  • Social media campaigns
  • Budgeting, P&L management
  • Category growth

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Every problem is a gift—without problems we would not grow.
Tony Robbins

Timeline

SALES AND LEASING CONSULTANT

Dilawri Automotive
07.2022 - Current

BRAND MANAGER

Dexa Medica
09.2018 - 05.2022

ASSISTANT CATEGORY BRAND MANAGER

FrieslandCampina WAMCO Nig Plc
07.2016 - 08.2018

MEDICAL DETTAILING MANAGER

FrieslandCampina WAMCO Nig Plc, Ilorin
08.2010 - 06.2016

MBA -

Obafemi Awolowo University

Certificate in Corporate Identity and Brand Management - undefined

Pan Atlantic University

Bachelor of Arts - History and International Relations

Obafemi Awolowo University

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Ololade Jesufemi