Ollie Lammas

Company Overview: Outdoor, Fitness, and Adventure Media Network.

• Managed over $2M in annual media revenue, exceeding targets, and driving consistent year-over-year growth.
• Built enduring partnerships with global outdoor and lifestyle brands, leading custom media campaigns across digital, print, and experiential.
• Developed branded content solutions and strategic collaborations that boosted ROI and expanded client reach.
• Mentored team members on sales strategy and market positioning.
• Collaborated with marketing and analytics teams to monitor performance, measure campaign impact, refine future activations, and generate post-campaign reports.
• Supported cross-platform storytelling by aligning influencer-generated content with paid media.
• Negotiated multi-channel media and sponsorship deals, balancing brand goals with revenue targets to drive long-term, high-value client relationships.

Project Overview: Branded Content and Athlete Series.

• Led end-to-end production of a 10-part reality series, from concept to post-production.
• Managed an $800K production budget and coordinated teams, sponsors, and talent on location.
• Created a content strategy aligned with sponsor KPIs, ensuring authentic brand integration and viewer engagement.
• Built relationships with filmmakers, athletes, and brand managers to produce shareable, high-impact media.

Company Overview: Destination Marketing Organization.

• Managed integrated campaigns targeting global travel markets.
• Created content briefs and collaborated with agencies to produce visually compelling advertising assets and campaigns for global use.
• Oversaw creative libraries, and ensured brand consistency across platforms.

• Company Overview: E-commerce & Performance Marketing
• Developed high-converting email and remarketing campaigns across verticals
• Implemented A/B testing strategies that improved click-through and conversion rates
• Partnered with BI team to optimize affiliate and deal performance based on data insights and market trends