Olivia Austin

Directed $90M+ DTC Omni-channel business across women’s and men’s categories, delivering +5% year-over-year growth across Mainline retail, e-commerce, and outlet channels.

• Led cross-functional product strategy with Design, leveraging performance analytics and competitive trend forecasting to unlock category expansion and elevate brand positioning. Built disciplined, channel-specific seasonal line architectures to drive profitable growth.

• Managed buying, planning, allocation, and product calendar, ensuring teams worked in partnership on deliverables and aligned on key initiatives.
• Partnered with marketing and e-commerce teams to ensure key investments were supported and pushed to elevate the total brand perception.
• Effectively managed and developed 2 direct reports; assistant & associate level.

Took an emerging direct-to-consumer haircare brand into a multi-channel, multi-category business. Spearheaded national and international retail expansion, securing distribution in 131 Sephora doors, 50 Mecca Australia locations, Net-A-Porter, and Revolve within the first year of growth.

• Held full accountability for company P&L and retail partner P&Ls, aligning growth strategy with margin performance and capital discipline.
• Architected and executed integrated paid acquisition strategy across search, social, affiliates, and catalog, driving efficient customer acquisition and scalable revenue growth.
• Led owned-channel strategy including email marketing segmentation, lifecycle architecture, and performance optimization.
• Repositioned brand identity, establishing comprehensive visual and messaging guidelines to elevate creative consistency across campaigns, content, and retail environments.
• Developed and executed strategic brand partnerships to expand cultural relevance and accelerate distribution momentum.

Owned Omni-channel global business for color, skincare, body, nail, fragrance, accessories, wellness, and men’s grooming categories that saw $100M in global sales annually.

• Built and managed relationships with emerging and established beauty brands globally.
• Negotiated assortments, exclusives, and strategic launches across retail and digital channels.

• Directed comprehensive execution of brand launches in global retail stores and e-commerce, ensuring alignment with market trends.