Summary
Overview
Work History
Education
Skills
Timeline
Generic

Olisa Anderson

Summary

Marketing professional with focus on strategic media buying and campaign optimization. Adept at negotiating ad placements and enhancing campaign outcomes through data-driven decisions. Reliable team player who adapts to shifting market demands and consistently achieves measurable results.

Overview

3
3
years of professional experience

Work History

Media Buyer

OMD, Omnicom Media Group
08.2023 - Current
  • Managed markets in Quebec (QC), Vancouver (BC), Saskatoon & Regina (SK)
  • Juggled multiple campaigns between several clients and markets successfully and always met tight deadlines.
  • Developed close professional relationships with media planners, strategist and creative teams which helped to identify right targeted audiences for campaigns.
  • Developed strong relationships with media vendors, resulting in better negotiated rates and added value for clients.
  • Negotiated and purchased advertising space in broadcast television on behalf of several large clients.
  • Utilized advanced analytics tools to monitor ad performance against KPIs, adjusting strategies as needed for optimal results.

Junior Media Buyer

Jungle Media
06.2022 - 05.2023
  • Negotiated advertising contracts to secure optimal television and radio media placements and rates.
  • Conducted market research to identify new advertising opportunities and trends in broadcast media.
  • Coordinated with media vendors to ensure seamless execution of advertising campaigns.
  • Analyzed campaign performance to optimize future media strategies and improve ROI.

Education

Bachelor of Arts - Communication And Media Studies

Carleton University
Ottawa, ON
05-2021

Skills

  • Verbal and written communication
  • Client communication
  • Negotiations
  • Interpersonal and written communication

Timeline

Media Buyer

OMD, Omnicom Media Group
08.2023 - Current

Junior Media Buyer

Jungle Media
06.2022 - 05.2023

Bachelor of Arts - Communication And Media Studies

Carleton University

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Olisa Anderson