Olga Popova

• Advanced 15+ innovative gift card efforts including design updates, social media & email callouts, and website placements to increase gift card sales and revenue by over 70% monthly
• Managed the execution of 5+ campaign strategies, collaborating cross-functionally and ensuring project milestones are met, resulting in an increase in efficiency
• Filmed and edited 10+ engaging videos on CapCut, boosting audience interaction on Instagram and TikTok
• Analyzed weekly trends using Google Analytics and TikTok Creator Search Insights to better equip team on content ideas, relevant products and new innovations
• Crafted compelling email copy for 25+ emails, driving customer engagement

• Directed efficient management of 3 classes per semester, providing exceptional communication, feedback, and administrative support, resulting in a satisfactory learning experience for 500+ students
• Led a team of 5 TAs in precise marking schedules, ensuring adherence to course timelines and overseeing experiential learning projects with international/local partners (African Impact Challenge, Toyota)

• Professionally lead innovative B2B strategies, leveraging creativity & Excel, resulting in a 25+ client increase
• Created 15+ captivating blog and social media posts, curating engaging captions and messaging for clients
• Oversaw the execution of project tracking for marketing calendars, outreach trackers, business updates, and email campaigns, enhancing business efficiency by 15%

• Developed 25+ use cases, communicated effectively with Developers, Quality Assurance teams, and collaborated with copywriters increasing internal efficiency and driving transformational change to the Rogers/Fido website pages
• Extracted primary and secondary insights from user journey data, updating KPI's and implementing digital changes, using Excel & Jira, to bring innovative solutions, impacting 6 million Canadians

• Managed UTSC Department of Management’s (DOM) Instagram account and leveraged this platform to promote events, raise awareness for different causes and tell a story
• Captured Management student life on campus by attending campus wide events, taking interviews from professionals, and candid shots
• Participated in the creation and execution of 7+ marketing campaigns to increase awareness, engagement, and followers
• Identified effective promotional methods and maximized strategic approaches by analyzing performance and activity of posts