Oleh Lytvynenko
Toronto,Canada
Summary
Acquiring users is easy - acquiring the right ones, at the right price, and keeping them engaged is the real challenge. I specialize in turning data into strategy and strategy into profit. From Google and Meta to TikTok and programmatic, I’ve built acquisition funnels that not only drive users but keep them engaged. With a strong foundation in performance marketing, user acquisition, and data analytics, I’ve helped brands scale across web, mobile, and offline channels - always optimizing for ROAS, LTV, and CAC efficiency. I´m good at multi-channel acquisition, running campaigns across Google, Meta, TikTok, Unity, Iron Source, Snapchat and many other platforms.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Marketing Manager
Kols VIP Media & Entertainment
Toronto, Canada
01.2025 - Current
- Develop and implement custom marketing strategies, driving business growth through the most effective digital and offline platforms
- Oversee a team of marketers and content creators, ensuring top-tier results for clients
- Lead performance marketing, influencer partnerships, and cross-channel acquisition efforts
- Analyze marketing data to optimize campaign effectiveness, increasing ROI and customer LTV
- Spearhead marketing automation and budget allocation strategies to maximize acquisition efficiency
Coordinator, Company Product Distribution
Honda Canada Inc.
Toronto, Canada
11.2023 - 01.2025
- Coordinated cross-functional marketing and product distribution projects, ensuring seamless alignment between marketing strategies and product availability
- Managed end-to-end project timelines, collaborating with internal teams, vendors, and external partners to optimize distribution efficiency
- Analyzed market data and consumer demand trends, providing insights to improve marketing campaigns and promotional strategies
- Liaised between marketing, sales, and logistics teams to streamline product launches and promotional initiatives
- Implemented process improvements and automation tools, enhancing operational efficiency and reducing turnaround times
- Monitored key performance indicators (KPIs) related to distribution effectiveness and marketing ROI, adjusting strategies as needed
Digital Marketing Manager (Contract)
Hireterra
San Francisco, USA
05.2023 - 07.2023
- Launched multi-channel user acquisition campaigns, increasing brand awareness and conversion rates
- Developed a targeted email marketing strategy, leading to a significant increase in engagement
- Led social media growth initiatives, scaling organic and paid acquisition
- Managed influencer partnerships, expanding audience reach
Media Buyer (Contract)
EvoPlay
, USA
01.2023 - 04.2023
- Managed user acquisition campaigns for 30+ mobile apps, significantly scaling growth
- Introduced new CPA partnerships, optimizing media buying efficiency
- Tested Vungle, AdGate Media, Twitter, and Snapchat, diversifying acquisition strategies
- Built 20+ partnerships with traffic networks to increase lead generation
Digital Marketing Manager, User Acquisition
EXMO
, Great Britain
03.2021 - 01.2023
- Acquired 40,000+ active users through multi-platform growth marketing
- Led Facebook, Google, Unity, Appnext, Twitter, AdGate, Propeller Ads, and Adsterra paid acquisition efforts
- Built strategic partnerships to enhance acquisition funnel efficiency
- Managed out-of-home (OOH) campaigns at Kiev subway stations and Krakow
Digital Marketing Manager
Welltory
Redwood City, USA
02.2020 - 03.2021
- Expanded user acquisition by integrating 8 new ad networks (Cygobel, Httpool, Unity, Moburst, Vungle, etc.)
- Managed a creative production team, improving ad engagement and click-through rates
- Developed fraud detection protocols to reduce invalid traffic and wasted ad spend
Digital Marketing Manager
Alpha Labs Inc. (Heartify.io)
Boston, USA
12.2019 - 10.2020
- Led user acquisition for iOS & Android apps, optimizing traffic sources such as IronSource, Unity, and Google Ads
- Executed data-driven marketing strategies, leveraging Appsflyer MMP, Amplitude, Mixpanel, and Firebase for performance tracking
- Developed visualization dashboards in Excel, Power BI, and Tableau, presenting insights to stakeholders
- Directed creative production, working with UI/UX and motion design teams to enhance ad creatives and engagement
- Built and nurtured partnerships with traffic networks and affiliates, negotiating strategic deals for high-quality traffic
- Contributed to product development by translating user behavior data into actionable feature improvements
Education
Seneca Polytechnic - Communication and Media Studies
Seneca Polytechnic
10.2023
Master's degree - Applied Psychology
Mykolaiv State University
Mykolaiv, UkraineSkills
- Multi-Channel Paid Acquisition
- A/B Testing & Creative Optimization
- Budget Management & Forecasting
- Partnership & Negotiation Skills
- Subscription & Monetization Strategy
- Web-to-App UA Strategy & PWA Growth
- Offline & OOH Advertising for UA
Websites
Certification
- Google Project Management: Specialization
- Google Ads Apps Certification
- Google Analytics Certification
- Google Ads - Measurement Certification
- AI-powered performance ads certification
Affiliations
- Gym, swimming
- Hiking
- Meditation
- Self development
- Finance
- Marketing and AI Tech
Languages
English
Full Professional
Ukrainian
Native/ Bilingual
Russian
Native/ Bilingual
Spanish
Elementary
References
References available upon request.
Timeline
Senior Marketing Manager
Kols VIP Media & Entertainment
01.2025 - Current
Coordinator, Company Product Distribution
Honda Canada Inc.
11.2023 - 01.2025
Digital Marketing Manager (Contract)
Hireterra
05.2023 - 07.2023
Media Buyer (Contract)
EvoPlay
01.2023 - 04.2023
Digital Marketing Manager, User Acquisition
EXMO
03.2021 - 01.2023
Digital Marketing Manager
Welltory
02.2020 - 03.2021
Digital Marketing Manager
Alpha Labs Inc. (Heartify.io)
12.2019 - 10.2020
Seneca Polytechnic - Communication and Media Studies
Seneca Polytechnic
Master's degree - Applied Psychology
Mykolaiv State University
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