Olajumoke Adelu
Calgary,AB
Summary
Accomplished Business Development Manager with solid record directing sales and marketing activities. Persuasive negotiator with diplomatic communication style and relationship-building expertise. Collaborative professional committed to providing clients with reasonable, business-smart solutions to common issues.
Overview
8
8
years of professional experience
Work History
Business Development Manager
KDT CHILDREN STORE
Calgary
02.2024 - Current
- Developed and implemented strategies to increase sales and market share.
- Identified potential clients, built relationships, and negotiated contracts.
- Researched target markets to understand the needs of current and potential customers.
- Analyzed customer feedback to identify areas for improvement in products and services offered.
- Coordinated product launches by creating detailed launch plans based on market analysis data.
Business Development Manager
AFF ENTERPRISE
Calgary
03.2023 - 02.2024
- Developed and implemented strategies to increase sales and market share.
- Identified potential clients, built relationships, and negotiated contracts.
- Conducted research on industry trends, competitor activities, and customer needs.
- Analyzed customer feedback to identify areas for improvement in products and services offered.
- Assisted in developing pricing strategies that maximized profits while meeting customer expectations.
- Collaborated with internal teams for successful execution of projects.
- Maintained open and ongoing communication with clients to meet needs and expectations.
Brand Manager
DUFIL
07.2021 - 02.2023
- Developed and implemented successful marketing strategies for a new brand.
- Conducted market research to identify target customer segments, preferences, and trends.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Delivered marketing strategy updates to upper-level management.
- Collected and analyzed market research data for use in forecasting.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Recommended policy changes to improve marketing tactics and strategies.
- Conducted research to determine ideal markets for products and services.
- Coordinated marketing events for showcasing product and service offerings.
Campaign Manager
DUFIL EAT AND WIN PROMOTION
03.2021 - 07.2021
- Developed and implemented comprehensive campaign strategies to maximize the impact of campaigns.
- Recruited volunteers and managed their activities throughout the duration of the campaign.
- Drafted messaging for press releases that highlighted successes achieved through implementing certain strategies during a campaign period.
- Filled campaign positions and defined all individual roles.
- Created, implemented and reported performance of sales campaigns to enhance brand awareness and drive profits.
- Developed and implemented advertising strategies to drive substantial growth.
- Established and enforced sales goals to boost team success.
- Developed and implemented strategic sales and branding strategies to drive product growth.
Product Marketing Manager
DUFIL
10.2018 - 03.2021
- Developed and implemented product launch plans(Oriental Fried Noddles) to increase brand awareness.
- Created and executed content marketing campaigns to drive leads, engagement, and sales.
- Designed promotional materials such as brochures, flyers, newsletters. to support product launches.
- Managed relationships with vendors and partners to ensure timely delivery of products and services.
- Developed pricing models that maximize profits while meeting customer needs.
- Coordinated cross-functional teams to develop product roadmaps and strategies.
- Provided training on new ingredients to be added to the indomie Chicken.
- Tracked KPIs such as impressions, downloads, clicks associated with digital campaigns and reported results internally.
- Collaborated with Product Development team to launch new SKU(pack sizes).
Product Marketing Manager
DUFIL
10.2016 - 10.2018
- Developed and implemented product launch plans to increase brand awareness.
- Created and executed content marketing campaigns to drive leads, engagement, and sales.
- Segmented market and optimized product positioning, product bundling and pricing.
- Developed and launched new product lines resulting in increased revenue.
- Collaborated with other departments to coordinate strategic marketing activities.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Delivered marketing strategy updates to upper-level management.
- Collected and analyzed market research data for use in forecasting.
- Conducted market research to assess competitive landscape and industry trends.
- Designed promotional materials such as brochures, flyers, newsletters. to support product launches.
Education
MBA - Business Administration
LAGOS BUSINESS SCHOOL
03-2016
Bachelor of Laws - Law And Justice
OBAFEMI AWOLOWO UNIVERSITY
10-2012
Skills
- Business Development
- Customer Service
- Relationship Building
- Decision-Making
- Project Management
- Channel Management
- Sales and market development
- Business Planning
- Negotiation
- Brand Management
- Team Leadership
- Verbal and written communication
- Marketing
Affiliations
- Volunteering activities in NMC for the distribution of meal vouchers for new mums.
- Volunteering activities on the NNMG for coordinating children's summer playground activities.
Languages
English
Professional
References
References available upon request.
Timeline
Business Development Manager
KDT CHILDREN STORE
02.2024 - Current
Business Development Manager
AFF ENTERPRISE
03.2023 - 02.2024
Brand Manager
DUFIL
07.2021 - 02.2023
Campaign Manager
DUFIL EAT AND WIN PROMOTION
03.2021 - 07.2021
Product Marketing Manager
DUFIL
10.2018 - 03.2021
Product Marketing Manager
DUFIL
10.2016 - 10.2018
MBA - Business Administration
LAGOS BUSINESS SCHOOL
Bachelor of Laws - Law And Justice
OBAFEMI AWOLOWO UNIVERSITY
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