Olaitan Folayan
Toronto,ON
Summary
Creative and results-driven Graphic Designer and Video Editor with 6+ years of experience delivering impactful visuals, motion graphics, and marketing content for agencies, startups, and global brands. Skilled in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), brand identity development, OOH/DOOH campaigns, and social media marketing. Known for turning creative briefs into high-performing campaigns that increase engagement, brand recognition, and ROI. Adept at managing multiple projects, collaborating with cross-functional teams, and implementing emerging design trends and AI tools to optimize workflows.
Creative professional prepared to bring innovative design solutions to visual challenges. Known for collaborative approach and delivering high-quality results. Reliable with strong ability to adapt to evolving project requirements. Expertise in visual communication and layout design, valued for keen aesthetic sense and problem-solving skills.
Overview
7
7
years of professional experience
Work History
Graphic Designer & Video Editor
Freelance
01.2021 - Current
- Designed brand identities, marketing assets, and pitch materials for startups and agencies in Africa, Canada and the UK, boosting brand recognition by 34%.
- Produced and edited corporate videos, YouTube series, explainers, and social reels for clients across tech, lifestyle, and finance sectors, increasing engagement rates.
- Engineered audio with SFX layering and voiceover syncing for immersive storytelling.
- Created mockups and campaign presentations that improved pitch success rates by 30%.
Video Editor & Motion Designer
Leo Burnett
04.2024 - 06.2025
- Led creative development for AXA, Cheetos, Cadbury, and Hennessy campaigns across digital, print, and broadcast, achieving a 20% boost in engagement.
- Collaborated with strategists and copywriters to refine creative briefs, improving campaign performance by 30%.
- Directed brand-consistent graphics and videos, earning 98% client satisfaction and strengthening long-term client relationships.
- Integrated AI-driven tools to streamline workflows, increasing production efficiency by 30%.
- Designed branded templates and visual assets that supported multi-campaign rollouts, ensuring cohesive brand identity across channels.
- Produced and delivered high-quality video edits from multi-camera raw footage to final output, applying advanced color correction, grading, and effects to elevate narrative impact.
- Improved production workflows by developing innovative editing solutions, meeting tight deadlines, and maintaining a 100% on-time delivery record.
Graphic Designer & Motion Artist
Green Dove Cleaning
Vaughan, Ontario
07.2023 - 09.2023
- Designed the company logo and brand guidelines, ensuring consistent visual identity across all marketing and internal communications.
- Created 15+ social media templates and a product launch video that helped drive a 30% increase in engagement during the rollout of a service.
- Produced 20+ print and event assets (brochures, banners, signs) that supported 5+ major campaigns, boosting lead generation and brand visibility.
- Delivered 30+ high-performing social media graphics that increased online reach by 25% and encouraged stronger audience interaction.
- Enhanced client satisfaction scores by 20% by delivering visually compelling designs that strengthened overall brand perception.
Graphic Designer & Video Editor
Motomedia Reflomax Ltd.
Lagos, Nigeria
01.2021 - 08.2023
- Designed and animated OOH/DOOH visuals and retail motion displays, contributing to multiple award-winning campaigns.
- Led design assets for West Africa’s first AI-powered interactive digital billboard, pioneering regional innovation.
- Created motion assets for 30+ billboards promoting a musical, increasing event visibility and boosting ticket sales by 25%.
- Collaborated with developers to redesign the company website layout, enhancing user experience by 15% and optimizing graphics for faster load times.
- Co-created sales decks and pitches that secured 60% of major client wins.
- Developed innovative graphic designs for print, magazines, newspapers, and social media campaigns, boosting brand awareness and client satisfaction.
- Worked closely with marketing teams to ensure cohesive design across multi-channel campaigns.
Graphic Designer & Video Editor
25th and Staffing
Lagos, Nigeria
02.2019 - 01.2021
- Designed marketing collateral, presentations, and social media content that boosted follower count by 25% and improved brand engagement.
- Collaborated with executives to revamp design strategy, contributing to a 20% growth in customer base.
- Assisted in redesigning the company website layout and developed visual assets for a CV generator platform, enhancing usability and functionality.
- Created and managed all design content for the company blog, increasing reader engagement and retention.
- Partnered with in-house developers to design the new company website layout, improving user experience by 35%.
Education
Total Brand Experience Program - Art Direction
02 Academy
Nigeria10.2023
Bachelor of Science - Business Administration
Babcock University
Nigeria06.2015
Skills
- Graphic Design
- Video Editing
- Motion Graphics
- Brand Identity
- Art Direction
- Typography
- Social Media Ads
- OOH and DOOH Creative
- Collaboration
- Project Management
Awards
- Best Art Director - 02 Academy
- Led creative for award-winning campaigns in OOH and digital media.
Languages
English
Full Professional
Timeline
Video Editor & Motion Designer
Leo Burnett
04.2024 - 06.2025
Graphic Designer & Motion Artist
Green Dove Cleaning
07.2023 - 09.2023
Graphic Designer & Video Editor
Freelance
01.2021 - Current
Graphic Designer & Video Editor
Motomedia Reflomax Ltd.
01.2021 - 08.2023
Graphic Designer & Video Editor
25th and Staffing
02.2019 - 01.2021
Total Brand Experience Program - Art Direction
02 Academy
Bachelor of Science - Business Administration
Babcock University
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