Ogart Mckinson
Scarbrough,ON
Summary
Creative and data-driven candidate with extensive knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Ecoway Trading
03.2022 - Current
- Orchestrated and executed diverse marketing campaigns.
- Ensured alignment of campaigns with strategic goals and delivered projects within specified timelines
- Created engaging and compelling content for various marketing channels to enhance brand visibility
- Managed the company's social media presence, implementing strategies to increase audience engagement
- Conducted comprehensive market research to inform marketing strategies and target audience segmentation
- Successfully organized and managed various events, overseeing logistics, promotion, and post-event analysis.
Google Ads – Campaign Specialist
Google, Teleperformance Canada
11.2021 - 03.2022
- Strategized and executed impactful advertising campaigns leveraging expertise in Google Ads platforms, including Search, Video, and Mobile Ads
- Meticulously optimized campaign performance through continuous monitoring, keyword research, A/B testing, and data analysis
- Crafted persuasive ad copy to enhance campaign effectiveness and audience engagement
- Refined audience targeting strategies to ensure campaigns reached the most relevant audience segments
- Maximized return on ad spend through strategic campaign adjustments and performance enhancements.
Merchandising Data Governance
Canadian Tire Corporation
04.2019 - 08.2019
- Spearheaded market research initiatives to customize product-specific classifications based on diverse business requirements
- Oversaw the enforcement of Data Governance policies, ensuring continuous enhancement, addressing non-compliance concerns, and conducting training
- Profiled existing data to facilitate collaboration with data governance and IT stakeholders in implementing solutions and making informed architectural choices
- Collaborated with e-commerce teams and other divisions to contribute to devising taxonomy recommendations.
Product Content Specialist
Canadian Tire Corporation
01.2019 - 04.2019
- Curated effective keywords and phrases to enhance organic web search results and optimize search engine visibility
- Utilized Google Analytics to monitor web page effectiveness and identify opportunities for growth
- Meticulously optimized multiple product display pages, resulting in increased page views and enhanced conversions
- Conducted thorough audits of SKUs across various categories to ensure accuracy and consistency
- Played a key role in gathering user testing data and successfully integrating insights for continuous improvement.
Education
BBA - Business Administration Marketing
Centennial College
Toronto, ON04.2020
Associate of Science - Business Studies
Montego Bay Community College
Montego Bay Jamaica04.2015
Skills
- Campaign support
- Excel spreadsheets
- Google Ads
- Client communication
- Social media management experience
- Website optimization strategies
- Search Engine Optimization
- Sales & Customer Service
- Account Management
- CRM Management
Certification
2018/ 09 Google AdWords Fundamentals Certified2018/ 09 Google Ads Mobile Advertising Certified2021 / 12 Google Ads Search Certified2022 / 01 Google Ads Video Certified
Languages
English
Native or Bilingual
Timeline
Marketing Coordinator
Ecoway Trading
03.2022 - Current
Google Ads – Campaign Specialist
Google, Teleperformance Canada
11.2021 - 03.2022
Merchandising Data Governance
Canadian Tire Corporation
04.2019 - 08.2019
Product Content Specialist
Canadian Tire Corporation
01.2019 - 04.2019
BBA - Business Administration Marketing
Centennial College
Associate of Science - Business Studies
Montego Bay Community College
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