Odetta Wong

• Manage integrated campaigns for top brands, including PepsiCo beverages, Unilever, Montellier, Evian, leading day-to-day planning and execution.
• Develop and manage in-store POS tools, promotional items, and event activations, aligning creative with brand and retail requirements.
• Lead the production of digital banners, video assets, and arena LED advertising (notably for Gatorade), ensuring flawless creative adaptation and delivery.
• Provide leadership to cross-functional teams and external vendors, ensuring smooth collaboration and efficient workflow across multiple projects.
• Mentor junior team members, offering guidance on project timelines, client communication, and quality standards.
• Oversee ad mats and retail flyer production, ensuring accuracy, approvals, and on-time delivery across Canada’s largest retailers.
• Build strong client relationships through proactive communication, solution-oriented project management, and consistent delivery of high-quality work.
• Recognized for achieving high client satisfaction, driving repeat business, and trust with key accounts.

Integrated account servicing experiences on Tobacco, Home Appliances, Fashion, and Beauty brands.

• Developed advertising tactics and implemented new solutions for increased brand awareness.
• Familiar with POSM production, e.g. CVS and trade display.
• Worked with creative team and production studio to create high-quality and brand-specific ads.
• Developed campaigns, led design and tracked results.
• Liaised with external customers and internal departments to provide and gather information enabling customer requirements to be met.
• Delivered engaging and polished presentations to build connections with potential customers and distinguish business from competitors.
• Researched and customized service proposals for clients to meet requirements.
• Led and delegated tasks to subordinates in team.
• Maintained energy and enthusiasm in fast-paced environment.

Account servicing experience in Digital team on FMCG, Telecommunication, Baby Product.

• Built and strengthened relationships with new and existing accounts to drive revenue growth.
• Focused on social media management, familiar with Facebook Ad Manager, Creator Studio and Creative Hub.
• Collaborated with programmer on website management, managed to build site map, wireframe and prototype by UI/UX tools.
• Strengthened customer relationships with proactive and collaborative approach to managing needs.
• Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Prepared client budgets by reviewing all client billing and managing monthly invoices.

Integrated account servicing experiences on Food & Beverages, FMCG, Household Compliance, Pharmaceutics, Fitness and Baby Products.

• Led on projects from initial brief, strategy development, digital channel planning, implementation to post-campaign analysis
• Hands on experience on website and programmatic banner development.
• Familiar with Ad Manager, Facebook and Instagram
• Collaborated with various working partners (internal creative team, programmers, media agency, etc.) to ensure effective and optimal output

Social Media

• Brainstormed monthly social media plan with feed directions and formats, and ad boosting allocation.
• Strategized social media campaigns for clients, helping to meet goals and broaden each to potential customers by optimizing TA group.
• Scheduled and boosted feed accordingly - familiar with all post formats like carousel, dark post, IG interactive stories, etc.
• Provide insightful market analysis and Facebook performance reports monthly and quarterly on Ad running.

Campaign-based

• Developed production timeline for campaigns, in order to meet clients' expectation and calendar.
• Participated in Brand Workshop with clients for Brand Launch Set-up.
• Participated in online video development; collaborate with models and production crews.
• Familiar with KV, POSM production
• Had several experiences in pitches, presentable and able to consolidate insight and marketing strategy.

Hands-on Project management experiences

• Managed social media platforms, Facebook, Instagram, Weibo, Twitter.
• Generated interesting promotional posts and products stories.
• Provided customer services and handle enquiry.
• Managed inventory, purchase and sales orders.
• Come up ideas to promotional events and projects.
• Prepared and participated in overseas exhibitions.
• Produced high-quality documents, spreadsheets and presentations for internal and customer-facing needs using MS Office suite.
• Managed office inventory by restocking supplies and placing purchase orders to maintain adequate stock levels.