Ocean YU

Spearheaded a portfolio of 400-500 accounts and established 7 online communities from the ground up.
• Developed and executed viral content strategies by leveraging trending topics, consistently driving high traffic and engagement.
• Achieved monthly metrics of 3+ posts with over 200K views and thousands of upvotes, peaking at 500K views and 6K upvotes on a single post.
• Proactively identified and mitigated account security risks, effectively resolving issues such as bans to ensure operational continuity.

• Led end-to-end KOL campaigns on YouTube, developing over 2,100 influencers and signing 200+ business collaborations, generating 2.52M impressions, 59.4K clicks, and 418 conversions, with total sales of €511.8K (total spend: €50.8K), achieving an ROI of 10.06—exceeding industry benchmarks by 151% (based on SimilarWeb and public competitor data).
• Integrated Marketing Planning: Developed a tiered KOL operation strategy based on brand positioning, created standardized briefing templates to improve content production efficiency, and supported influencers in producing high-quality videos.
• Backlink Building: Partnered with review blogs and news media to secure articles/backlinks, driving referral traffic to the website. Within two months, increased referring domains by 61%, total backlinks to 11.1K, domain authority by 288% (from 8 to 31), and organic traffic by 980% (2.5K to 27K).
• Data Analysis: Built a core data analysis framework, used GA to track KOL campaign performance, analyzed funnel conversion rates, evaluated promotion effectiveness, and optimized strategies to enhance ROI.
• Google Ads Management: Independently managed Google Ads campaigns in French and Polish markets. Through refined budget management and ad creative optimization, achieved 136.2K clicks in a single month, delivering €363.5K in conversion value (total spend: €67.3K) with an ROI of 5.4.

• Product Operation: Conducted overseas market research and competitive analysis to understand user behavior, formulating multi-SKU promotion strategies that drove a 10%+ MoM sales increase and a 3-ppt profit margin lift.
  
• Listing Optimization: Enhanced product pages regularly through compelling copy and visual redesigns, resulting in a 4-ppt increase in organic conversion rate for key products.
  
• Marketing Campaigns: Boosted SKU conversion ranking and secured a top 30 category position by integrating on-site deals, off-site promotions, and ads, achieving a 10% MoM sales growth.