Nyasha Marshall Samaneka

• Lead strategic planning and execution for national acquisition and engagement campaigns across Face-to-Face, Telemarketing, and Mobile/SMS channels—reaching diverse audiences and driving consistent program growth
• Manage multi-vendor partnerships to ensure delivery of high-performing, compliant, and brand-aligned campaigns; improved partner outcomes through structured onboarding, training, and quality assurance measures
• Oversee creative development of public-facing materials including scripts, messaging, and digital assets to ensure clarity, consistency, and audience impact across all outreach channels
• Optimize campaign performance and return on investment, managing a seven-figure annual budget and leveraging real-time reporting and analytics to inform strategy
• Coordinate rapid-response communications during national emergencies, aligning cross-functional teams to launch high-impact campaigns under tight timelines
• Initiated innovation pilots and testing strategies to diversify audience reach and enhance the overall public experience—contributing to improved retention and long-term engagement
• Serve as a central liaison across internal stakeholders and regional teams to ensure alignment with organizational priorities, audience needs, and operational goals
• Streamline reporting processes and performance dashboards, improving forecasting accuracy and enabling more agile marketing decision-making

• Supported operations of the national Face-to-Face program, including weekly agency performance reviews, budget tracking, and vendor territory oversight. Flagged issues and escalated operational risks to senior leadership.
• Acted as first point of contact for customer experience inquiries and liaised with integrated marketing teams to identify campaign conflicts and ensure alignment.
• Managed daily operations of Telemarketing and Text programs, collaborating with external vendors to distribute appeal messaging and ensure quality. Reviewed scripts, evaluated calls, and submitted 360° feedback reports to improve performance.
• Coordinated integrated monthly giving campaigns across digital and direct mail channels. Monitored KPIs, aligned timelines across departments, and flagged potential overlap/conflicts.
• Contributed to continuous improvement by evaluating internal workflows and implementing process updates to enhance efficiency, communication, and campaign delivery.

Two-year graduate program rotating through national hubs and departments, gaining hands-on experience across marketing, fundraising, and operations.

• Customer Experience & Donor Communications: Produced monthly donor trend reports, analyzed retention KPIs, and supported call center calibration. Led the creation of stewardship tools, including donor lifecycle documents and BC Flood donor reports.
• Commercial Operations & Prospect Research: Streamlined internal processes, supported CRM training and change management (Blackbaud), and conducted prospect research for high-value individuals and foundations. Project managed the development of an online payment portal with DevOps.
• Community Engagement: Supported national and third-party fundraising campaigns, including the 2019 Walmart campaign ($8M+ raised). Led field operations across four Toronto locations and created training materials for fundraising ambassadors.
• Direct & Digital Marketing: Contributed to multi-channel donor acquisition and retention campaigns. Developed reporting tools for Direct Mail and catalogued PPC landing page performance. Researched and recommended lead generation strategies.
• Major & Legacy Giving: Supported proposal writing and grant submissions, donor event planning, and major gift cultivation. Co-developed national stewardship content and supported estate administration efforts.
• Project Management & Reporting: Supported federal reporting on humanitarian workforce initiatives and led cross-functional data projects involving dashboards, readiness tracking, and documentation of partnership agreements.

• Business Development including native ad sales and expansion of digital distribution through strategic partnerships
• Identifying potential clients and the decision makers within the client organization
• Presenting to and consulting with the Digital Marketing Coordinator on digital marketing trends with a view to developing new services, products, and distribution channels
• Using knowledge of the market and competitors to identify and develop the companies unique selling propositions and differentiators

• After displaying competency in the business and establishing myself as a force in sales I quickly climbed the ladder and found myself in the position of Team Leader after a few short months
• Duties included preparing communication material for sales team and clients and set KPIs for the sales team and allocated territories and merchandise
• Researching and using sales experience to identify potential customers and provide necessary training and market intelligence to the team to complete the sale
• Develop and organize workshops, meetings, and other events for publicity, fundraising and information purposes
• Recruitment, on and off-field training as well as setting up sales impact
• Arrange interviews and team meetings