Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Nusrat Jahan

Ajax,ON

Summary

Innovative Marketing professional with 10+ years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. Looking for a full-time position to contribute to implement strategic and tactical marketing campaigns, drive engagement, generate revenue growth and positive brand image

Overview

19
19
years of professional experience
1
1
Certification

Work History

Marketing and Communication Lead

Reckitt Benckiser
10.2019 - 09.2023
  • Lead 12 members Marketing team with two business units while delivering topline CAGR of 12%
  • Successfully managed 4.5 Million USD of marketing budget while generating 5% media savings in consecutive two years 2021 and 2022 through facilitating CPRP deal negotiation
  • Reached highest ever penetration of 32% (MAT Apr 2023) in toilet cleaning category for Brand Harpic with highest TOM awareness
  • While Dettol maintaining the No 1 position in antibacterial soap in Bangladesh for last two years with 200BPS share gain in 2022 FY
  • Successfully delivered 7 new innovations with one category seeding brand like Dettol body wash, growing at 150%
  • Developed and recommended strategic premium pricing strategy for Brand Dettol being indexed at 160 vs key competition while delivering 12% CAGR
  • Lead the purpose platforms relentlessly and received multiple external recognitions for impactful initiatives; Dettol Shurokhito Maa - Shurokhito Agami Campaign as one of the most impactful initiatives for women, Harpic Hygiene Academy Boi Mela PR Campaign as the Best PR Campaign in PR Category are few awards worth to be mentioned.

Category Manager

Hemas Consumer Brands Pvt Ltd
12.2015 - 10.2019
  • Oversaw development of traditional and social media marketing while maintaining SOV (Share of Voice) of 40% +
  • Driven Kumarika as the strongest challenger brand in overall Hair Oil Category and secured No 1 position in Value Added Hair Oil segment
  • Initiated detailed category understanding research (U&A), multiple product development qualitative and quantitative studies, link test for communications, analyzed brand tracking and media modeling data and populated brand strategies based on the findings, ensuring 500BPS gain on penetration from 2015 to 2019
  • Created official brand page on social media platforms and designed numerous engagement driven campaigns, facilitated interaction with customers and making the page “Kumarika Natural Living” as one of the most liked branded pages in Bangladesh with 1M+ active users
  • Developed and recommended positioning, packaging and pricing strategy for multiple brand extension as part of long-term portfolio development strategy.

Marketing Manager

GlaxoSmithKline
08.2011 - 11.2015
  • Repositioned the brand Horlicks from an occasional health food drink to everyday nutrition supplement through insight-driven brand concept and 360 campaigns, resulting into penetration upliftment of 500 bps in just one year
  • Ensured highest ever visibility of the brand and generated 90%+ top of mind while maintaining disruptive visibility and innovative “Go to Market model” across omnichannel platforms, including Key accounts
  • Developed a strong portfolio while launching 3 new extensions for different target consumer segments while closely working with local and regional regulatory bodies that secured 20% + CAGR for the portfolio from 2010 to 2011
  • Secured the No1 position for Brrand Horlicks as the most loved brand in Bangladesh across CPG industry in the year 2012 and 2013.

Brand Manager

Unilever
12.2004 - 07.2011
  • Responsible for the brand Fair & Lovely that generated highest Gross Margin in the portfolio while launching unique CSR platform Fair & Lovely foundation in 2005 with varied initiatives for women empowerment
  • Designed local marketing strategies in coordination with regional team to deliver integrated campaigns, increased 300 BPS market share for brand Sunsilk and 200 BPS for brand Clear in overall shampoo category in 2007
  • Worked closely with Key Accounts/ Self Service Stores to launch the customized go to market model for Pond’s Premium Range, executing 25 units of first ever premium consumer experience zone through Brand advisors in Bangladesh, resulting into 20% value growth for the brand.

Education

MBA - Business

American International University
03.2009

BBA - Marketing

Independent University
06.2005

Skills

  • MBA with 10 years of experience in Brand building, category development, and project management
  • Proficient in long term and short-term Strategic Planning for Brands and Categories
  • Expert in conducting Market Research and come up with relevant consumer insights
  • Experienced in developing Insight driven Marketing and Sales Communications materials, including social media/ digital marketing content and websites
  • Leads innovations through seamless Project Management with an ability to multi-task, prioritize and problem-solve to ensure on-time delivery
  • Experienced in CPG Industry with global brands while delivering excellent growth performance
  • Hardworking, efficient, observant, and positive
  • Possess efficient organization skills and Clear communication/interpersonal skills (verbal and written)
  • Experienced in organizing events and managing internal and external stakeholders
  • Comfortable working in multicultural and complex environments
  • Certified in Future Leadership Skills, Project Management, Developing and Managing Brands and Workers Health and Safety Awareness

Websites

Certification

  • Workers Health and Safety Awareness , Ministry of Labor, Training and Skills Development, Ontario - 11/2023
  • Project Management Skills for Leaders-LinkedIn 08/2023
  • Future Leadership Program, IIMB (Indian Institute of Management Bengaluru), India - 02/2018
  • Developing and Managing Brands”, IIMA Indian Institute of Management Ahmedabad, India -08/2016
  • Making Effective Decisions- Techniques for High Performance”, DDI (Development Dimensions International) Delhi, India-05/2012
  • Blue Ocean Strategy on developing strategy in new, nonexistent markets - By Professors W. Chan Kim and Renee Mauborgne of INSEAD- 02/2008


Timeline

Marketing and Communication Lead

Reckitt Benckiser
10.2019 - 09.2023

Category Manager

Hemas Consumer Brands Pvt Ltd
12.2015 - 10.2019

Marketing Manager

GlaxoSmithKline
08.2011 - 11.2015

Brand Manager

Unilever
12.2004 - 07.2011

MBA - Business

American International University

BBA - Marketing

Independent University

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