NUHU AYIS
Fredericton
Summary
A Sales and Business Development Professional with over 12 Years experience in sales, data analysis for business decisions, Distributor management, Route to Market and new product development and 4 Years core Banking experience. Proficient in designing winning sales strategies and identifying market opportunities through in-depth trend analysis and consumer behavior patterns. Expertise in maintaining team motivation, people development and process improvement as tools towards achieving set objectives.
Overview
18
18
years of professional experience
1
1
Certificate
Work History
Area Sales Manager
Japan Tobacco International
06.2024 - Current
- Managing development and implementation of regional sales strategy. Achieved Market share growth of 4% by Q3 2025 in southwest Region.
- Analyzing Market trend in the region to identify opportunities for growth. Improved coverage by 15% at Q2 2025.
- Collaborating with other stakeholders for yearly Sales forecasting.
- Talent management and development using the 70-20-10 principle of learning and support to regional sales team members to maintain motivation levels.
- Driving regional operational efficiency for all trade support activities to ensure adequate ROI.
- Facilitation of monthly operational meetings with business Partners to maintain alignment with business objectives.
- Ensuring 100% route compliance and call completion to drive discipline within the sales team.
- Supporting full functionality of sales automation processes.
- Developing annual and strategic plan for the region with a 3-year forecast and presenting to Ex-com.
- Fostering cross functional collaboration between regional sales team and other functions.
Business Adviser
Japan Tobacco International
12.2019 - 05.2024
- Drove territory management and achieved +45% coverage expansion in assigned territory.
- Significantly boosted territory Volume by +30% Q4 2023 against previous year.
- Collaborated closely with sales team to ensure achievement of Monthly target and other KPI’s
- Worked closely with third party agencies to execute consumer engagement and other trade support programs.
- Supported sales team capability building, team structure and route to market planning leading to better coverage, execution and improved operational efficiency.
- Led Project Retail storm in northern Region and achieved over 200% of target.
- Successfully executed introduction of 2 new SKU’s and achieved 80% Numeric distribution 6 months after launch.
Territory Development Executive
Phillip Morris International
10.2016 - 12.2018
- Played a key role in the introduction of Phillip Morris brands to North Western Nigeria Markets as a pioneer staff.
- Led the team that recruited and trained Distributor Field Sales force for PMI’s assigned distributor.
- Supported planning, training and deployment of Sales Force Automation to distributor team.
- Recruited 55 Wholesalers across the region and achieved 90% participation in trade programs.
- Managed outlet execution Standard and achieved 85% distribution for Marlboro and Chesterfield FY 2017.
- Collaborated with commercial planning team to develop, deploy and execute incentive programs across channels.
- Partnered with Store Manager to ensure warehouse management is in accordance to PMI quality standards.
- Managed the consumer engagement team and improved awareness and trial rate from 10%-55%.
Key Account Executive
Nigerian Breweries PLC (Heineken OPCO)
02.2014 - 09.2016
- Generated monthly sales contract agreement and signoff with key distributors.
- Collaborated with distributor warehouse managers to ensure product freshness and implementation of FIFO in all warehouses.
- Managed order processing, stock, depletion, quality complain and backloading to brewery.
- Ensured availability of all brands and SKUs across distributors outlets to support sales team activities.
- Analyzed delivery and depletion data to avoid OOS and aging products in warehouses.
- Facilitated collaboration between Distributor Manager and Area Sales Manager for operational efficiency.
Bulk Breaker Executive
Nigerian Breweries PLC (Heineken OPCO)
01.2013 - 01.2014
- On boarded 16 new bulk breakers and achieved 100% participation in sales incentive program FY 2013.
- Developed 5 bulk breakers to attain key distributor status within the sales area.
- Managed inventory levels to ensure volume and mix was achieved consistently.
- Monitored, analyzed and reported competition offering promptly and also developed counter measures.
Retail Executive
Nigerian Breweries PLC (Heineken OPCO)
08.2011 - 12.2012
- Ensured execution of key consumer drivers in all 300 retail POS in assigned cluster and achieved 94%
- Drove 100% optimization of company assets in retail stores.
- Planned and successfully executed all in bars and other trade marketing activities in assigned clusters.
- Achieved over 70% distribution of all innovation brands.
- Monitoring and reporting of competition activities.
- Conducted monthly sales trainings for Van Sales Representatives in territory to improve performance.
- Ensured weekly and monthly depletion analysis by SKU to show areas of strength and opportunity.
Executive Assistant
Zenith Bank PLC
09.2007 - 07.2011
- Executed cash and cheque transactions over the counter.
- Managed customer relationship.
- Vault Administration.
- Managed ATM e journal Reconciliation and ensured zero variance.
- Handled third party transactions on Phoenix and X path.
Education
Masters - Accounting
Ahmadu Bello University
Kaduna, Nigeria01.2019
B.Sc. - Accounting
Ahmadu Bello University
Zaria, Kaduna State, Nigeria01.2005
Skills
- Proficient in Microsoft software applications
- Customer relationship management expertise
- Experienced with Google Workspace tools
- Proficient in SAP Concur
Accomplishments
Planned and Monitored execution of Retail Trade activation for Marlboro which successfully led to a +2% Share of Market.
Languages
English
Certification
Project Management Professional (PMP)
Timeline
Area Sales Manager
Japan Tobacco International
06.2024 - Current
Business Adviser
Japan Tobacco International
12.2019 - 05.2024
Territory Development Executive
Phillip Morris International
10.2016 - 12.2018
Key Account Executive
Nigerian Breweries PLC (Heineken OPCO)
02.2014 - 09.2016
Bulk Breaker Executive
Nigerian Breweries PLC (Heineken OPCO)
01.2013 - 01.2014
Retail Executive
Nigerian Breweries PLC (Heineken OPCO)
08.2011 - 12.2012
Executive Assistant
Zenith Bank PLC
09.2007 - 07.2011
B.Sc. - Accounting
Ahmadu Bello University
Masters - Accounting
Ahmadu Bello University
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeLocation Preference
On-SiteRemoteHybridImportant To Me
Work-life balanceCareer advancementCompany CultureHealthcare benefitsPaid time offAbove and Beyond the Call of Duty
Developed a Retail to consumer advocacy program to create awareness,drive trial and achieved Brand adoption and loyalty.
Interests
New Product Development
Customer Relation Management
Software
Google workspace
Salesforce
SAP Concur