Nosheen Malik
Oakville
Summary
Senior Demand Gen and Marketing Director with comprehensive background in lead generation, tactical and strategic planning and e-mail marketing. Successfully drives growth in company ROI through innovative and cutting-edge marketing campaigns. Innovative Demand gen specialist experienced in converting sales leads and managing multiple accounts. Highly skilled in forecasting, project management and strategic planning with exceptional communication abilities. Thorough in monitoring trends and capitalizing on emerging opportunities. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
12
12
years of professional experience
Work History
Global Director Demand Gen and Marketing Director
Enghouse Systems
Oakville
07.2021 - Current
- Spearheaded market research to identify branding opportunities, cement strategies, sustain loyal customer base and acquire new logos.
- Managed 3 business units in Healthcare, Fintech,Finance, Judiciary, Field and Home Services verticals
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Supported business development efforts and coordinated with marketing team on special campaigns.
- Created strategic service roadmaps for new initiatives.
- Negotiated advertising and commercial sponsorship contracts to save company money.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Coordinated with content strategists to generate dynamic marketing content and communication tools for promotional campaigns and websites.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Analyzed market trends and competitive landscape to understand opportunities and potential value.
- Designed, implemented and enhanced omni-channel multi touch campaigns to maximize outreach and product sales.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
- Directed 6 marketing managers and performed performance evaluations and coaching
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Planned and executed events and marketing programs to increase qualified leads.
- Consulted with product development teams to enhance products based on customer interest data.
- Created business plans, forecasts, budgets and managed a P&L of 21 million
- Partnered with Regional Sales Directors and Account Managers on communications directive for sales teams.
- Increased website traffic by average of 70% each month using cutting-edge inbound marketing techniques.
- Generated 80% attendance rate for national executive seminar series for lead generation program.
Growth Engagement Director
EverCommerce
Denver
09.2016 - 07.2022
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Improved operations through consistent hard work and dedication.
- Led projects and analyzed data to identify opportunities for improvement.
- Managed four business units in multiple verticals, meeting revenue targets
- Added and specialized in Salesforce, Hubspot and Marketo
- Focused on inbound, qualified SMB and enterprise targets
- Superior reporting and dashboards
- Drove operational improvements which resulted in savings and improved profit margins.
- Focused on SEO, SEM, Webinars, Social Media, Directory Marketing and more
- Managed a team of BDR's and 4 direct reports
- Evaluated and recommended new vendors and campaign opportunities.
- Reported on-demand generation's contribution to pipeline and revenue.
- Drove global demand generation efforts across omnichannel digital campaigns, email and online marketing and webinars.
- Assessed account-based marketing strategy for new demand generation and customer expansion.
- Aligned with sales to optimize outreach strategies, conversion and workflow.
- Built strong relationships with clients by following up on previous purchases and suggesting new products.
Marketing Strategist
Fieldpoint Service Applications - EverCommerce
Oakville
01.2015 - 07.2016
- Was tasked with scaling the company, adding a marketing department for exit and acquisition by EverCommerce
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Supervised marketing and planning activities to exceed segment sales and margin goals.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Met deadlines, exceeding expectations and effectively rolling out inbound campaigns.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Developed creative presentations, trend reports, kitted assets and product data sheets.
- Continually maintained and improved company's reputation and positive image in markets served.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Increased software sales and brand exposure by developing new packaging, pricing structure, collateral and sales materials and optimizing target audience reach.
- Developed insights on marketing campaigns to assess performance against goals.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Flipped the sales model from partner marketing to inbound
Marketing Manager
Quexor Group - Agency
Fairfax
07.2012 - 08.2015
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs for multiple technology and IT clients.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Performed market segmentations, targeting and positioning for each product line.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Developed network of related professionals to open up business opportunities.
Education
Master of Arts - Business And Managerial Economics
London School of Economics
London,UK05.2009
MBA - Sales And Marketing Education
Institute of Management Sciences
Pakistan05.2000
Bachelor of Arts - Journalism And Economics
Kinnard College
Pakistan1996
Skills
- Global Sales and Marketing
- Market Tracking
- Legal Issue Resolution
- Team Recruiting and Hiring
- Campaign Performance Tracking
- Google Analytics
- Product Development and Launch
- Salesforce CRM Software
- Market Trend Analysis
- Demand Generation
- Product Marketing
- Budget Forecasting
- Multi-Channel Campaigns
- Product Development Consultations
- Marketing Strategy Development
- Content Curation
- Search Engine Optimization Expertise
- Lead Generation Campaigns
- Direct Email Campaigns
- Business Needs Analysis
- Marketo
- Hubspot
Accomplishments
- Supervised team of eleven staff members.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
Trekking, Scuba Diving, Reading and Netflix
I am a mix of and adventurous person and a homebody. I love to travel and learn about different cultures
Timeline
Global Director Demand Gen and Marketing Director
Enghouse Systems
07.2021 - Current
Growth Engagement Director
EverCommerce
09.2016 - 07.2022
Marketing Strategist
Fieldpoint Service Applications - EverCommerce
01.2015 - 07.2016
Marketing Manager
Quexor Group - Agency
07.2012 - 08.2015
Master of Arts - Business And Managerial Economics
London School of Economics
MBA - Sales And Marketing Education
Institute of Management Sciences
Bachelor of Arts - Journalism And Economics
Kinnard College
Similar Profiles
Ebenezer AdekunleEbenezer Adekunle
Customer Support Engineer, Level 3 at Enghouse NetworksCustomer Support Engineer, Level 3 at Enghouse Networks
Rosalind TorneseRosalind Tornese
CX, Contract Renewals Specialist at Enghouse InteractiveCX, Contract Renewals Specialist at Enghouse Interactive
Reg SadlerReg Sadler
Project Manager - Acquisition Migration at EnghouseProject Manager - Acquisition Migration at Enghouse