Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Norhan ELSherif

Markham,Ontario

Summary

Marketing Manager Product Marketing Certified - Product Marketing Alliance | Channel Partner Marketing

Strategic Marketing Manager bringing 10+ years of marketing campaign management to contribute immediate value to the Microsoft team. Driven and innovative with demonstrated success in product promotion and profitability analysis. Experience in Consumer, Retail, and business-to-business (B2B) technology marketing, driving awareness and demand for tech-based solutions and services by designing and implementing joint marketing strategies and plans with partners. Enabled various multinational high-tech organizations to grow their customer base, market share, and sales revenue in North America and the Middle East and North Africa (MENA) region. Generated over USD 400M in annual revenue and won numerous strategic awards as the year's breakout partner and partner of record.

Overview

10
10
years of professional experience

Work History

Product Marketing Manager

Canada Computers and Elecronics
Richmond Hill, Canada
04.2023 - 12.2023
  • Executed a robust go-to-market strategy, achieving a notable 2.1% increase in market share ($19.1 million) and an impressive 10.9% sales revenue boost in Q3 2023
  • Led targeted B2C campaigns, resulting in a 128% increase in sales revenue, a 9.3% rise in customer acquisition rate, and a 5% improvement in customer retention
  • Elevated B2B project win rates from 30% to 65% through the development of a Sales Enablement Toolkit, GTM strategies, and ABM target campaigns
  • Introduced value-added marketing programs, generating a 128% increase in sales revenues during Q2 and Q3 2023
  • Managed integrated marketing campaigns with agencies, achieving over 8 Billion impressions, a 9.2% CTR, and a 6.3% conversion rate
  • Orchestrated internal and external collaboration for ideation, creation of new collateral and communicate all content, tailoring product messaging, positioning, and developed marketing advertising and promotional materials.

Partner Marketing Manager

COMPUGEN INC
Richmond Hill, Canada
05.2022 - 11.2022
  • Increased marketing qualified leads (MQLs) by 30% through developing and executing integrated marketing campaigns that meet business and marketing strategies and budget
  • Achieved 93% of marketing objectives by developing communication strategy that included a well-planned content calendar that targeted each stage of the buyer's journey and nurtured activities and success metrics to meet organizational commercial and financial objectives
  • Increased sales revenue by 19.5%, customer acquisition rate by 2.3%, and improved customer retention rate by 3% by using account-based marketing (ABM) and targeting engagement programs, such as targeted content, personalized advisory webinars, appreciation days, and lunch and learn events
  • Implemented a go-to-market (GTM) strategy for device-as-a-service, developed sales enablement tools, executed internal awareness campaigns, and coordinated high-value sales training days, to ensure sales teams with aligned with new offerings
  • Drove project deliverables success rate from 68% to 98% by optimizing plans regularly and resolving complex situations and improving process through Asana which increased efficiency in the marketing team
  • Developed customer advocacy content with the Customer Success team, including publishing case studies on IT World Canada, PR, joint speaking opportunities at conferences, and webinars
  • Conducted multiple successful monthly business reviews with the senior management team to report marketing campaign results and measure campaign effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI.

Marketing Manager

OMNIX INTERNATIONAL
Dubai, UAE
01.2020 - 01.2021
  • Planned and executed various marketing campaigns with strategic vendors that aligned with Omnix’s GTM strategy, such as VMware, Cisco, IBM, UiPath, Microsoft, and Siemens
  • Increased value-added reseller (VAR) acquisition rate by 9.3% and improved customer retention rate by 19% by directing local and regional marketing plans, digital advertising strategies, and partner programs to meet organizational commercial and financial objectives
  • Increased growth by 12% through analyzing consumer data to identify areas of opportunity, defining unique value propositions, product positioning, feature prioritization, pricing, and external communications
  • Provided key insights and competitive analysis to win the market
  • Achieved 820% return on marketing investment by defining short- and long-term goals, strategic planning, key success metrics, and resource requirements, including the creation and management of an annual marketing budget
  • Managed product launch and GTM strategy for the SaaS digital transformation, cloud, and cybersecurity solutions with the Product Management, Business Development and Product Marketing teams
  • Developed and implement regional offline and online lead generation campaigns with sales leaderships, such as hosted events, roundtables, tradeshows, webinars, third-party sponsorships with Gartner and IDC, direct mail, targeted email campaigns, and podcasts with technology leaders (IBM, UiPath, Microsoft, and Siemens).

Product Marketing Manager

GET GROUP
Dubai, UAE
01.2014 - 01.2020
  • Increased the marketing qualified leads (MQLs) by 30% and built a high-quality pipeline for more than 18 technology products, through developing integrated marketing strategies with well-planned campaign calendars and content targeting each stage of the buyer’s journey including solution briefs, brochures, whitepapers, use cases, case studies, product presentations, newsletters, ad copies, emails, videos, and press releases
  • Compiled engaging landing pages, which increased web traffic by 65%, attracted 17,398 new unique visitors in less than two weeks and increased generated web leads by 54%
  • Developed sales internal and outbound assets, which shortened the sales cycle and built a sales pipeline with an average 5.2% conversion rate.

Education

Product Marketing Certified - Product Marketing Alliance -

01.2024

Advanced Strategic Marketing – George Brown College, Canada -

Masters of Science in Information Technology – The University of Nottingham, United Kingdom -

Bachelor's Degree in Information Technology – Minor in Business Marketing – Arab Academy for Science and Technology -

Skills

  • Content Marketing Strategy
  • Business-to-Business (B2B) and B2C Go-to-Marketing Strategy
  • Marketing Operations
  • Project Management: Asana
  • Marketing Automation: HubSpot and Merkato
  • CRM: Salesforce and Microsoft
  • Advanced Analytics using PowerBI, Structured Query Language (SQL), and Excel
  • Events Management
  • Campaigns Analysis, Budgeting, and Reporting
  • Manage Projects with Creative, PR, and Telemarketing Agencies
  • User-Generated Content (UGC) Strategy
  • Dynamics Digital Marketing: SEO Strategies, Google Ads, Search Engine Marketing (SEM) and Pay-Per-Click (PPC), LinkedIn Advertising, Retargeting, Email Marketing, HubSpot Certified Content Marketing, and HubSpot Inbound Marketing
  • Strategic Alliances
  • Brand Promotion
  • Social Media Marketing
  • KPI Development
  • Campaign Management
  • Product Awareness and Visibility
  • Product Differentiation
  • Go-To-Market Strategy Development

Websites

Timeline

Product Marketing Manager

Canada Computers and Elecronics
04.2023 - 12.2023

Partner Marketing Manager

COMPUGEN INC
05.2022 - 11.2022

Marketing Manager

OMNIX INTERNATIONAL
01.2020 - 01.2021

Product Marketing Manager

GET GROUP
01.2014 - 01.2020

Product Marketing Certified - Product Marketing Alliance -

Advanced Strategic Marketing – George Brown College, Canada -

Masters of Science in Information Technology – The University of Nottingham, United Kingdom -

Bachelor's Degree in Information Technology – Minor in Business Marketing – Arab Academy for Science and Technology -

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Norhan ELSherif