Noreen Ricafrente
Calgary,AB
Summary
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
9
9
years of professional experience
Work History
Inside Sales Consultant
Diversified Staffing Services
11.2022 - Current
- Handles Temporary and Permanent Placements for different industries such as Hospitality, Oil & Gas, Accounting & Legal Firms, Construction, Engineering etc.
- Business Development: Identifying potential accounts by doing market research and statistics of their company
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
- Completed 30-40 daily cold calls/emails and achieved an average customer conversion rate of 20%
- Determined needs, delivered solutions, and overcame objections through consultative selling skills.
- Set up new accounts, established customer credit and set up payment methods.
- Used CRM software to maintain detailed contact logs and account records.
- Developed and implemented sales strategies to increase customer loyalty and retention.
- Developed strategic relationships with existing customers by learning preferences and managing regular communications.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
Sales Manager - Pharmaceutical Advertising
Medicomm Pacific Inc
09.2021 - 07.2022
- Reached 45% of my annual target by Q1 and mid-Q2, which concludes a high probability of exceeding the target
- Acquired the first sale for the company’s new service, which is Digital Health Analytics Prescription
- Compared to the previous year, 2022 YTD during my tenure, I was able to put up a 77% increase in revenue
- Perform industry research to identify trends and industry needs and interests
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Prepared sales presentations for clients showing success and credibility of products.
- Built relationships with customers and community to establish long-term business growth.
- Work with the advertising department to plan and implement new marketing campaigns.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed accounts to retain existing relationships and grow share of business.
Sales Manager - Business Development
The Peninsula Manila
04.2017 - 09.2021
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Designing and implementing a strategic sales plan that expands the company's customer base and ensures its strong presence
- Handled MICE, FIT, Key Accounts, VIP groups and Business Development.
- Communicated product quality and market comparisons by creating sales presentations.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Acquiring and developing new business accounts by 3% - 5% month to date, such as big pharmaceutical companies.
- Proactively involved in trade shows and conferences to network, generate new leads, and drive business
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Part of the first Business Development team that started getting new business from industries that haven't been tapped over the years.
Sales Account Executive
Astoria Hotels and Resorts
10.2015 - 04.2017
- Acquire and solicit business from Travel Agencies and Corporate Accounts
- Handles Contracting for Online Travel Agents, knowledgeable in different online travel agency extranet platforms such as (CRS, Agoda, Booking.com & Expedia)
- Conducts a meeting with Online Partners for Production and Market Update
- Prepares Monthly revenue/production reports, strategic plans, and other reports
- Sales calls in local and provincial areas.
- Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
- Mastered and constantly improved sales prospecting, follow-up and upsell processes.
- Reached average of 40% of sales goals each year.
- Developed and implemented database sales tracking, enabling improved understanding of product profitability and inventory needs.
- Researched potential customer markets thoroughly before beginning personal contacts.
Sales Coordinator
Astoria Hotels and Resorts
08.2015 - 10.2015
- Kept detailed records of sales and customer information in Opera software, updating database regularly to maintain top-notch service.
- Improved productivity by increasing customer communication and responding to feedback.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Researched local markets to identify and flesh out lists of new leads for sales team follow-up.
- Employed closing sales techniques, upselling and customer loyalty incentives to boost sales.
Reservations Officer
Astoria Hotels and Resorts
05.2014 - 08.2015
- Answered incoming phone calls and developed friendly rapport with callers while answering questions, making recommendations, and leading conversations to bookings.
- Provided high level of customer service to each person by engaging customer and using active listening and effective interpersonal skills.
- Handled billing information over phone.
- Resolved various issues and discrepancies for customers.
- Managed online booking inquiries and assisted guests and travel partners with questions throughout entire booking cycle.
- Worked closely with front desk to achieve full occupancy of property.
- Informed clients of essential travel information, such as travel times, transportation connections, medical, and visa requirements to facilitate quality service.
Education
Diploma - Business Admin Major in Financial Services
Bow Valley College
Calgary, Alberta04.2024
Certificate - Sales Management -
Ateneo De Manila
Philippines08.2018
Bachelor of Science - Hotel and Restaurant Management
Centro Escolar University
Philippines03.2014
Skills
- Customer Service and Communication
- Reputation for displaying professionalism and integrity as a front-liner corporate representative, comfortable interacting with professionals at all levels
- Effective team leader with essential interpersonal and presentation skills
- Leadership, Management, Adaptability, and Flexibility
- Detailed oriented and organized; able to meet deadlines and excel in multiple assignments; fast learner with proven ability to hit the ground running and deliver results quickly
- Innovative problem-solver who can generate workable solutions and resolve complaints
- Key strengths:
- Territory Growth Management / People Engagement / Event Management
- Business Development, acquiring new accounts, reviving old accounts, and handling key account management
- Microsoft Office Software, Micros Opera, CRM, Salesforce and IFCA PMS
- Flexible with the fast-phased environment in different fields
- Revenue Growth
Languages
English
Native or Bilingual
Tagalog
Native or Bilingual
Timeline
Inside Sales Consultant
Diversified Staffing Services
11.2022 - Current
Sales Manager - Pharmaceutical Advertising
Medicomm Pacific Inc
09.2021 - 07.2022
Sales Manager - Business Development
The Peninsula Manila
04.2017 - 09.2021
Sales Account Executive
Astoria Hotels and Resorts
10.2015 - 04.2017
Sales Coordinator
Astoria Hotels and Resorts
08.2015 - 10.2015
Reservations Officer
Astoria Hotels and Resorts
05.2014 - 08.2015
Diploma - Business Admin Major in Financial Services
Bow Valley College
Certificate - Sales Management -
Ateneo De Manila
Bachelor of Science - Hotel and Restaurant Management
Centro Escolar University
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