Noopur Gupta
San Francisco
Summary
Passionate and results-driven Business Retention Manager with experience in both Customer Success and Digital Marketing over the span of 7 years at Adobe. Skilled at building pivotal partnerships and proven track record of delivering measurable outcomes through strategic planning
Overview
11
11
years of professional experience
Work History
Student Fiscal Assistant
University of Washington, Dream Project
Business Retention Manager
Adobe
01.2022 - Current
- Spearheaded the development and integration of a chatbot within Adobe.com's self-cancel flow, collaborating with cross-functional teams to deliver a scalable solution aimed at reducing cancel attempt volume, resulting in an incremental $1.6 million in ARR
- Designed and implemented a scalable support save tool and introduced enhancements to the save processes, driving an incremental 1.8M Save ARR
- Collaborated with VP leadership to lead the overhaul of B2B Retention Cancel Codes, driving adoption of updated codes across all RTMs and Geo's, thereby enabling a more specific and unified understanding of cancel data across all Adobe customers
- Developed and managed email and phone surveys targeting cancelled customers, fostering engagement, gathering feedback, and tailoring retention strategies to meet customer needs effectively.
Programmatic Media Buyer
Adobe
08.2018 - 12.2021
- Manage $60M+/year, executing Adobe's global digital strategy across NA, LATAM, APAC, EMEA, and JP for programmatic display to achieve acquisition and engagement/retention goals
- Responsible for 15+ campaigns across DV360, Verizon Media, and AdCloud by managing audiences, creatives, budget, set-up, optimization/bidding strategies to maximize ROI
- Increased in-house “Creative Cloud” display scale from $1M to $13M, decreased CPA by 65%, and increased Annual Recurring Revenue from $100k to $19.7M in the last 2 years, through data-informed decisions and insights
- Maintain strong partnerships with account teams of Google, Facebook, Verizon Media, DoubleVerify, and various SSPs/exchanges.
Senior Campaign Manager
Adobe
03.2017 - 08.2018
- Managed Tier 1 video, display, and social campaigns out of the West region, responsible for $20+ million in 2017
- Exceeded quarterly goals for 3 consecutive quarters by delivering campaigns over benchmark KPI goals and retained 95% of my clients
- Collaborated with Engineering and Product teams to contribute and innovate on various video product enhancements and roadmap planning
- Designated team mentor to train Adobe-side CM's on AdCloud UI and AdCloud processes, during the acquisition stage.
Campaign Manager
TubeMogul/Adobe
07.2015 - 03.2017
- Successfully launched, managed, and troubleshot over $8 million in video and display advertising campaigns
- Brought up to $1.8 million in incremental revenue in a single quarter by analyzing campaign trends to consistently deliver campaigns over benchmark KPI and margin goals
- Designated team mentor and led trainings for every new hire that joined the campaign management team.
Product Manager Intern
Yahoo
06.2013 - 08.2013
- Generated year over year performance reports for three ad targeting product families for the Project Management Team
- Identified targeting products not generating revenue for the past one year to clean the targeting product portfolio
- Analyzed historical targeting product industry data to identify additional revenue opportunities for Sales Team
- Conducted presentation on analyses to senior management, including a Senior Vice President of Yahoo
Education
Bachelor of Arts in Business Administration - Finance
University of Washington, Michael G. Foster School of Business
Seattle, WAStudy Abroad - International Business, Finance, And Economics
Manchester Business School
Skills
- Customer Success
- Digital Marketing
- Strategic Planning
- Partnership Building
- Data Analysis
- Program Management
- Campaign Management
- Training and Mentoring
Locations
- San Francisco, CA
- New York, NY
Timeline
Business Retention Manager
Adobe
01.2022 - Current
Programmatic Media Buyer
Adobe
08.2018 - 12.2021
Senior Campaign Manager
Adobe
03.2017 - 08.2018
Campaign Manager
TubeMogul/Adobe
07.2015 - 03.2017
Product Manager Intern
Yahoo
06.2013 - 08.2013
Student Fiscal Assistant
University of Washington, Dream Project
Bachelor of Arts in Business Administration - Finance
University of Washington, Michael G. Foster School of Business
Study Abroad - International Business, Finance, And Economics
Manchester Business School