Noof Halfpenny
Vancouver,BC
Summary
With over 10 years of experience in project management, sponsorship, business development, and stakeholder engagement, a versatile leader excelling at delivering high-profile projects on time and within budget. Building strong relationships is a priority, as strong relationships are the foundation for successful collaborations. Expertise lies in aligning initiatives with organizational goals, cultivating strategic partnerships, and driving engagement to achieve desired outcomes.
Overview
16
16
years of professional experience
Work History
Sponsorship Lead (Contract)
Nicola Wealth Management
10.2023 - Current
- Develop and execute sponsorship strategies, managing a portfolio of 80+ partners across multiple regions.
- Work closely with multiple internal teams to tailor sponsorship strategies aligned with their business development objectives.
- Focus on sponsorship initiatives that support AUM growth and enhance brand visibility.
- Oversee sponsorship activations, ensuring alignment with corporate objectives and seamless execution.
- Strengthen partner relationships to drive engagement and long-term collaboration.
- Negotiate sponsorship agreements and assess performance to optimize partnership value.
Zero Waste Event Manager (Contract)
Green Event Ninja
08.2023 - 08.2023
- Managed the Zero Waste program at the CPKC Women's Open at Shaughnessy, ensuring sustainability goals were met.
- Led a team of 15 staff and 25 volunteers, overseeing all waste diversion efforts.
- Coordinated directly with company leadership, who were engaged on another project, to ensure seamless execution.
- Oversaw the full activation, managing logistics, on-site operations, and stakeholder communication.
- Tracked and reported waste data to Golf Canada, providing insights to optimize future sustainable event practices.
Account Supervisor - Conference & Events
Inventa Promotional Inc.
01.2021 - 06.2023
- Responded to RFPs and developed event proposals tailored to client needs.
- Pitched event concepts to clients and secured project approvals.
- Oversaw full event execution, from planning to on-site management.
- Managed event budgets, ensuring cost efficiency and adherence to financial constraints.
- Led client meetings to align expectations and deliverables.
- Supervised vendor negotiations, contracts, and performance to optimize service quality.
Independent
Public Relations & Communications Consultant
01.2016 - 01.2021
- Provided strategic PR and communications consulting to small and mid-sized businesses across various industries.
- Developed and executed media relations strategies, securing coverage in regional and international outlets.
- Worked closely with French-speaking clients, ensuring clear communication and delivering bilingual content (English & French) for press releases, marketing materials, and corporate messaging.
- Managed stakeholder engagement, collaborating with diverse client profiles, including startups, nonprofits, and corporate partners.
Founder
Swiss Craft Beer Festival
01.2019 - 12.2020
- Created and launched a passion-driven event to fill a gap in Switzerland's craft beer scene, bringing together breweries and beer enthusiasts in an inclusive setting.
- Designed the festival to welcome both beer lovers and those new to craft beer, offering a unique experience with tastings, food pairings, and entertainment.
- Led all aspects of event planning, including sponsorship acquisition, marketing, vendor coordination, and logistics.
- Built partnerships with local and international breweries, highlighting Switzerland's growing craft beer industry.
- Developed and executed an organic marketing strategy, leveraging social media, PR, and community outreach.
- Achieved strong attendance despite a niche market, with 1,200 attendees at the inaugural event and 800 at the second edition.
Public Relations Manager (Contract)
eWise
01.2016 - 05.2016
- Developed and executed global PR strategies to enhance brand visibility and industry positioning across the U.S., Switzerland, U.K., Southeast Asia (specifically the Singapore area and he Philippines), and Australia.
- Managed media relations, securing coverage in financial and technology publications.
- Created press materials, corporate messaging, and thought leadership content to strengthen brand authority.
- Coordinated PR initiatives across multiple markets, ensuring consistency in messaging.
- Led event coordination and sponsorship outreach to support business development goals.
- Collaborated with executives and marketing teams to align PR efforts with company objectives.
Marketing & Community Relationship Manager
Horyou SA
02.2014 - 01.2016
- Played an instrumental role in the establishment and strategic growth of Horyou's Geneva office, overseeing operations, team management, and the development of regional business initiatives.
- Led business development efforts in the Middle East, successfully forging strategic partnerships with key non-profit organizations, corporate sponsors, and high-net-worth individuals.
- Managed the development and execution of high-impact events in Switzerland and Cannes, France, aligning sponsorship and partnership opportunities to enhance brand visibility and extend Horyou's presence in international markets.
- Directed comprehensive sponsorship acquisition campaigns, securing major sponsorships and collaborations that supported the organization's mission and expanded its global reach.
- Designed and executed communication strategies to strengthen and maintain long-term relationships with partners, stakeholders, and community members, reinforcing Horyou's position as a leader in the social impact space.
- Oversaw the full lifecycle of international events, from concept to execution, demonstrating strong project management and organizational skills while ensuring successful outcomes across diverse markets.
Pro-Account & Project Manager (Contract)
Lovin'Com
04.2013 - 10.2014
- Partner-facing role based in Geneva, overseeing key client relationships, with a focus on the company's largest partner, P&C.
- Directed digital marketing initiatives and managed the successful execution of projects.
- Introduced innovative strategies that significantly enhanced lead generation and improved overall business performance.
- Developed a digital asset management system and designed a Corporate Lead Acquisition System to optimize client outreach.
Research Assistant (Internship)
Article 15 Foundation
04.2012 - 05.2012
- Solely responsible for conducting web-based qualitative research on global child labor movements under tight deadlines.
- Focused on international research with an emphasis on Africa and Latin America.
- Analyzed and synthesized data to provide insights that informed the foundation's strategic direction.
- Contributed to the identification of priority countries for future projects.
- Managed all aspects of the research process, including data collection, analysis, and reporting.
Portfolio Assistant (Contract)
United Nations Office for Project Services (UNOPS)
09.2009 - 06.2011
- Supported the Environmental Portfolio Manager in various aspects of international projects, including planning, logistics, and stakeholder coordination, enhancing project management skills.
- Assisted in organizing conferences with over 100 participants in remote locations, ensuring smooth operations, adherence to project goals, and compliance with diverse international regulations.
- Managed HR-related tasks, including recruitment and onboarding, ensuring resource allocation aligned with project needs and timelines.
- Contributed to the portfolio's growth by streamlining processes, facilitating a 200% increase in project output over two years.
- Gained experience in budget tracking, ensuring efficient use of resources and cost-effective project delivery across different regions.
- Collaborated with cross-functional teams to ensure compliance with local regulations, cultural considerations, and environmental policies in international project settings.
Education
MA - International Relations
Webster University
Geneva, Switzerland 06.2011
BA - Political Science & Criminology
Saint Mary's University
Halifax, NS06.2007
Skills
- Sponsorship & Partnership Development – Skilled in identifying and cultivating high-value partnerships and sponsorships to drive mutual growth and long-term success
- Strategic Planning & Execution – Strong track record in developing and executing strategies that align with organizational goals and deliver measurable outcomes
- Stakeholder & Client Engagement – Skilled in building and maintaining influential relationships with key stakeholders, clients, and partners to foster collaboration and business growth
- Event & Conference Management – Extensive background in conceptualizing, planning, and delivering successful events and conferences that engage audiences and achieve organizational objectives
- Public Relations & Media Strategy – Experience working with Small Businesses on PR and Media Strategy campaigns
- Marketing & Brand Positioning – Experienced in developing and implementing marketing strategies that reinforce brand identity, improve market positioning, and increase consumer engagement
- Corporate Social Responsibility (CSR) Strategy – Strong experience in creating and implementing CSR initiatives that enhance brand reputation and contribute positively to communities and stakeholders
- Reputation Risk Management – Skilled in proactively identifying potential reputation risks and implementing crisis communication strategies to protect and strengthen brand integrity, especially during high-stakes situations
Languages
English
Native or Bilingual
French
Professional Working
Arabic
Limited Working
Timeline
Sponsorship Lead (Contract)
Nicola Wealth Management
10.2023 - Current
Zero Waste Event Manager (Contract)
Green Event Ninja
08.2023 - 08.2023
Account Supervisor - Conference & Events
Inventa Promotional Inc.
01.2021 - 06.2023
Founder
Swiss Craft Beer Festival
01.2019 - 12.2020
Independent
Public Relations & Communications Consultant
01.2016 - 01.2021
Public Relations Manager (Contract)
eWise
01.2016 - 05.2016
Marketing & Community Relationship Manager
Horyou SA
02.2014 - 01.2016
Pro-Account & Project Manager (Contract)
Lovin'Com
04.2013 - 10.2014
Research Assistant (Internship)
Article 15 Foundation
04.2012 - 05.2012
Portfolio Assistant (Contract)
United Nations Office for Project Services (UNOPS)
09.2009 - 06.2011
MA - International Relations
Webster University
BA - Political Science & Criminology
Saint Mary's University
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