Noha Lababidi

Spearheaded UX/UI design initiatives that enhanced user engagement and feature discoverability. Presented design concepts to stakeholders, influencing product direction with data-backed insights. Mentored junior designers and established a user testing process, integrating qualitative and quantitative research methods to enhance feature usability.

Championed the design of a new product line from concept to launch. Actively contributed to the optimization of our existing design system to maintain visual consistency across products. Collaborated closely with PMs and developers on an accessibility initiative, achieving WCAG 2.0 compliance and boosting active users by 33%.

Owned the design for two web projects with a wellness marketing agency. Delivered high fidelity designs exceeding client expectations and cultivating lasting client relationships.