Noah Graff
Calgary,Alberta
Summary
A seasoned professional with a strong background in leadership, sales, and operations, particularly in the fitness and service sectors, known for significantly surpassing sales goals and fostering team success. Expert in crafting and executing strategic sales and marketing initiatives that drive business growth and enhance customer satisfaction, coupled with a robust understanding of financial management and project coordination. Eager to bring a proven track record of excellence, strategic team development, and operational efficiency to a dynamic and progressive organization.
Overview
6
6
years of professional experience
Work History
Assistant General Manager
GoodLife Fitness
08.2022 - Current
- Spearheaded strategic direction for daily sales initiatives and long-term revenue objectives, successfully driving revenue growth and expanding client base through KPI based strategies.
- Led and managed a diverse sales team, focusing on achieving and surpassing sales targets through effective recruitment, training, and development, fostering a culture of excellence and achievement
- Developed and executed comprehensive marketing plans across multiple channels, achieving club growth targets through innovative and targeted marketing strategies.
- Enhanced member satisfaction and retention by designing and executing personalized member experience campaigns, leading to notable improvements in member engagement and loyalty.
- Acted as the primary substitute for the General Manager in their absence, overseeing club operations including front desk management and group fitness staff coordination, ensuring smooth and efficient daily operations.
Fitness Advisor (Sales)
GoodLife Fitness
09.2021 - 08.2022
- Conducted personalized tours for new members, employing a solution-focused approach to address their health and fitness concerns in alignment with their personal goals.
- Proactively generated leads and scheduled appointments, driving significant contributions towards meeting and exceeding club membership targets.
- Managed comprehensive data entry tasks and conducted personal Key Performance Indicator (KPI) analysis to monitor and ensure individual sales performance and growth.
- Consistently achieved and often surpassed monthly club membership and personal training sales targets, demonstrating exceptional sales prowess and contribution to the club's financial success.
- Enhanced member retention and satisfaction by providing outstanding customer service support at the front desk, effectively addressing member needs and fostering a welcoming gym environment.
- Maintained a clean and presentable facility, ensuring a positive atmosphere conducive to new membership sales and existing member satisfaction.
Franchise Owner and Operator
College Pro Painters
12.2017 - 12.2019
- Founded and led a successful painting business, overseeing operations and driving growth as the sole owner and operator.
- Managed a diverse team of 12 staff members, including a marketing team, a job site manager, and a team of skilled painters, fostering a collaborative and productive work environment.
- Developed and executed innovative marketing campaigns, ensuring consistent market presence and generating a steady flow of new leads to secure new business opportunities.
- Conducted detailed painting estimates and sales presentations, and was responsible for the successful booking of both commercial and residential jobs, highlighting a strong acumen in sales and customer service.
- Recruited, hired, and trained a job site manager to enhance operational efficiency and ensure projects were completed smoothly and to high standards.
- Led the recruitment and comprehensive training of a team of painters, covering all aspects of the trade including surface preparation, priming, and painting techniques, ensuring high-quality outcomes for all projects.
- Ensured strict compliance with all relevant industry standards, insurance requirements, and Workers' Compensation Board (WCB) licensing, maintaining the integrity and professionalism of the business.
- Managed payroll, staff scheduling, and job organization, demonstrating exceptional leadership and organizational skills to ensure projects were delivered professionally and on time.
Education
Certified Personal Trainer -
National Academy of Sports Medicine
12.2023
Open Studies -
University of Calgary
Calgary2018
Skills
- Leadership & Team Management: Proven ability to lead and develop teams, manage operations, and implement strategic plans
- Sales & Marketing Expertise: Strong background in sales strategy, customer relationship management, lead generation, and executing marketing campaigns
- Operational Efficiency: Experience in project management, scheduling, and ensuring compliance with industry standards
- Customer Service & Communication: Excellent ability to communicate effectively and ensure customer satisfaction and retention
Languages
English
Native or Bilingual
Timeline
Assistant General Manager
GoodLife Fitness
08.2022 - Current
Fitness Advisor (Sales)
GoodLife Fitness
09.2021 - 08.2022
Franchise Owner and Operator
College Pro Painters
12.2017 - 12.2019
Certified Personal Trainer -
National Academy of Sports Medicine
Open Studies -
University of Calgary
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