Summary
Overview
Work History
Education
Skills
Websites
Certification
Professional Development
Languages
Timeline
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NIVEDITA SENGUPTA

Oshawa,ON

Summary

Strategic branding and communications consultant with a proven track record in developing cohesive visual identities. Reduces time and cost by enhancing design processes. Collaborates with sales teams to create successful business pitches across industries. Mentors team members, leveraging their strengths for optimal contributions. Visionary leader blending design and strategy to craft compelling visuals that secure brand prominence.

Overview

12
12
years of professional experience
22
22
Certification

Work History

Volunteer

Breast Cancer Canada
Oshawa, Ontario
11.2023 - Current
  • Assisted with special events and programs
  • Creating communication with promotion
  • Attending events and organizing with vendors
  • Event management and social media promotion

Volunteer - Marketing and Communication

Leading Cyber Ladies
Toronto , Ontario
2024.02 - Current
  • Design communication for events and promotions
  • Social media promotion (LinkedIN, MeetUP & Instagram) and tracking
  • Collaboration for organizing events and attending them for tracking and analysis
  • Self-motivated, with a strong sense of personal responsibility
  • Worked effectively in fast-paced environments and last minute requests

Senior Creative Associate - Marketing

GRANT THORNTON
01.2017 - 01.2023
  • Established a consistent brand identity, strengthening the company's market presence.
  • Increased career page traffic by 46% and reduced bounce rate by 34% through new employer brand initiatives.
  • Led US and Bangalore teams to create a new visual system, targeting Gen Z with dynamic visuals.
  • Social media recruitment campaign drove 45% of all impressions and engagements, with a campaign video generating 3K views.
  • Developed a recruitment campaign for students, exceeding goals by 57%, with 314 applicants (50 accepted) using Discord for engagement.
  • Saved Grant Thornton International $80K by redesigning brand architecture in-house, improving visual consistency.
  • Partnered with US & India for the 2020 annual report, emphasizing inclusion and resiliency, using in-house photography.
  • Improved efficiency by 68% for 9K employees with a branded Microsoft Ribbon tool.
  • Managed digital asset management, visual identity projects, and guideline digitization.
  • Ensured brand consistency for internal golf championship campaigns and various events.
  • Updated and created cross-functional presentations and decks.
  • Designed custom event materials, contributing to memorable attendee experiences.
  • Supported the full lifecycle of agency pitches.

Associate - Branding and Communications

NARAYANA HEALTH
01.2016 - 01.2017
  • Developed 80% digital and 20% physical presentations for new business, created experiential new business pitches, including books, immersive room installations with custom wallpapers, multimedia decks, interactive PDFs, and large-format boards
  • Acted as interim lead of presentation department; established tone and pace for new business pitches; hired and trained junior designer; facilitated hiring process for the new lead position; delegated projects and oversaw freelancers
  • Collaborated with creative director on Newsletter, Patient testimonial, and emergency promotion, which generated new patient leads and growth in KPI
  • Branded all aspects of internal campaigns and agency events, including logos, invitations, menus, and posters; rebranded company's onboarding materials, utilizing cinematography and bold type to modernize visuals.

Executive - Branding and Communications

MAX HEALTHCARE
01.2013 - 01.2016
  • Managed product deliveries by working closely with the logistics team and addressed recurrent roadblocks with new tactics
  • Brought about substantial operational improvements in collaterals print by 50%, reworking on policies and enhancing visual identity
  • Spearheaded strategic planning with an outcome of 40% turnaround of users, through support groups and patient's testimonial
  • Developed and deepened relationships with functional leadership to interconnect revenue generation initiatives with day-to-day operations.

Education

MASTERS IN JOURNALISM & MASS COMMUNICATION -

AMITY UNIVERSITY

BACHELORS IN ENGLISH HONS -

ST. COLUMBUS COLLEGE JHARKHAND

Skills

  • Visual identity
  • Strategic design
  • Project management
  • Presentation design
  • Reporting analysis
  • Digital asset management
  • Campaign design/production
  • Photoshoots
  • Software implementation
  • Process improvement
  • Photoshop
  • PowerBI
  • Wrike

Websites

Certification

  • Develop your communication and interpersonal influence - 2024
  • Building thought leadership as a diverse voice - 2024
  • Create and deliver stand-out technical presentations - 2024
  • Excel - Macros & VBAs - 2024
  • Content Powered Engagement, 2019, ANA Business Marketing
  • Competent leadership Toastmaster International, 2019, Toastmaster International

Professional Development

How to Write an Inspired Creative Brief Brand Activations That Drive Results, ANA, 2018

Languages

English
Native or Bilingual
Hindi
Native or Bilingual
Bengali
Native or Bilingual

Timeline

Volunteer - Marketing and Communication

Leading Cyber Ladies
2024.02 - Current

Volunteer

Breast Cancer Canada
11.2023 - Current

Senior Creative Associate - Marketing

GRANT THORNTON
01.2017 - 01.2023

Associate - Branding and Communications

NARAYANA HEALTH
01.2016 - 01.2017

Executive - Branding and Communications

MAX HEALTHCARE
01.2013 - 01.2016

MASTERS IN JOURNALISM & MASS COMMUNICATION -

AMITY UNIVERSITY

BACHELORS IN ENGLISH HONS -

ST. COLUMBUS COLLEGE JHARKHAND

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