Objective
Summary
Core Experience
Work History
Technical Skills
Skills
Education
Timeline
Generic

Nivedha Velur Parthipan

Brampton,ON

Objective

Passionate marketing manager with 7+ years of expertise in orchestrating multi-channel campaigns, boosting brand recognition, and nurturing regional and global partnerships. Recognized for strategic leadership, guiding cross-functional teams, and optimizing marketing budgets to achieve sales targets and brand excellence.

Summary

  • Seasoned marketing professional with over 7 years of experience in driving brand strategies, awareness campaigns, and sponsorships.
  • Demonstrated expertise in overseeing multi-million-dollar budgets while achieving significant growth in leads year-over-year.
  • Successful track record of elevating brand recognition in challenging markets using creative campaigns.
  • Proven leadership in cross-functional teams across multiple regions, ensuring cohesive strategies and goal attainment.
  • Expertise in establishing and maintaining regional and global partnerships, resulting in strong ROI.
  • Balances time-tested marketing techniques with modern channels to position brands effectively.
  • Proficient in leveraging customer data for tailored marketing strategies, leading to enhanced lead conversion and market share.

Core Experience

  • Strategic Leadership
  • Brand Positioning & Awareness
  • Partnership & Relationship Management
  • Cross-Cultural Marketing Leadership
  • Event Management & Community Engagement
  • Data-Driven Marketing Strategy
  • Competitive Analysis & Market Trends.

Work History

Senior Manager, Regional Marketing

Zoho Corporation Pvt. Ltd
03.2021 - Current


  • Strategic Leadership: Orchestrated sales target achievement and devised marketing strategies for a region in a company with $1B ARR, aligning with the5-year growth plan.
  • Team and Budget Management: Successfully managed and motivated cross-functional teams (10 members in India and 7 managers in Japan). Oversaw a multi-million-dollar marketing budget, achieving a 25% increase inleads YoY.
  • Brand Awareness and Positioning: Elevated brand awareness in Japan through creative out-of-home ad campaigns and sponsorships, boosting brand recognition from under 5% to a consistent 28% while maintaining cost-effective spending.
  • S&M Process Efficiency: Initiated new sales and marketing processes, collaborating with company leadership, and established sales strategies for revenue expansion, including cross-selling and upselling.
  • Partnership Management: Demonstrated strong ROI by nurturing regional and global reseller partners. Introduced a deal management portal and collaborated on partner marketing activities through events and other channels.

Regional Marketing & Sponsorship Manager

Zoho Corporation Pvt. Ltd
11.2019 - 02.2021


  • Data-Driven Marketing Strategy: Leveraged customer trigger data for targeted marketing strategies, analyzing user types (SIER, Partner, EU) and tailoring approaches to drive lead conversion.
  • Rural Office Setup and Brand Awareness: Pioneered the establishment of a rural office in Japan's Kawane region, leading revitalization efforts and gaining national exposure through NHK news appearances.
  • Cross-Cultural Marketing Leadership: Held responsibility for marketing activities and strategy in both Japan and China, demonstrating a cross-cultural understanding of diverse markets.
  • Improving Product Market Fit: Collaborated with product development teams to customize products based on market requirements, incorporating feedback from partners and customers.
  • Competitive Analysis: Stayed ahead of the competition by thoroughly analyzing competitor marketing strategies, identifying gaps, and leveraging missing factors in the campaigns.

Lead Marketing & Partnership Strategist

Zoho Corporation Pvt. Ltd
12.2017 - 10.2019


  • Strategic Media Campaigns: Successfully managed third-party media-based marketing campaigns, targeting niche audiences, and generating valuable leads in the product domain.
  • Talent Acquisition & Team Building: Devoted significant effort to building a high-performing team by conducting interviews and selecting specialized marketing professionals to execute long-term strategies.
  • Product Prioritization: Streamlined the management of over 60 cloud applications for businesses, creating a mechanism to categorize and prioritize products efficiently with limited resources.
  • Content Localization: Led content marketing initiatives, adapting global content to the Japanese market, and identifying trending topics to drive content creation.
  • Account Expansion and Advocacy: Orchestrated customer marketing efforts, collaborating with enterprise partners for case study content and implementing non-recurring customer renewal campaigns, maintaining a renewal rate of 85-88%.

Digital SEO Strategist

Zoho Corporation Pvt. Ltd
06.2016 - 11.2017


  • Website Localization: Managed website localization efforts for various regions, including LATAM, the UK, Europe (Germany, France), Japan, and China, ensuring cultural and linguistic relevance.
  • SEM Optimization: Led successful SEM campaigns in multiple regions, achieving a remarkable 5% to 8% conversion rate increase in the UK.
  • Content Enhancement: Oversaw bulk content uploads, resulting in a substantial13% increase in leads and a significant 30%+ boost in website traffic.
  • Event Coordination & Product Marketing: Coordinated roadshows and events, gaining attendees and facilitating product releases in China and Japan, encompassing product marketing, PR, communications, and social media promotion.
  • Partner Collaboration & Expansion: Successfully signed up new partners in the UK and Japan, generating substantial quarterly revenue and expanding partner relationships in target regions.

Technical Skills

  • Data-Driven Marketing Strategy Development
  • SEM Campaign Optimization
  • SEO and Website Localization
  • Multi-Channel Marketing Campaign Management
  • Sponsorship & Partnership Strategy Design
  • Budget Management & Financial Forecasting

Skills

  • Cross-Cultural Collaboration
  • Team Leadership & Motivation
  • Strategic & Critical Thinking
  • Effective Communication
  • Adaptability & Resilience
  • Creativity & Innovation
  • Decision-making & Goal Orientation

Education

Bachelor of Engineering - Computer Science

Sri Krishna College of Engineering And Technology
TN, India
04.2016

Timeline

Senior Manager, Regional Marketing

Zoho Corporation Pvt. Ltd
03.2021 - Current

Regional Marketing & Sponsorship Manager

Zoho Corporation Pvt. Ltd
11.2019 - 02.2021

Lead Marketing & Partnership Strategist

Zoho Corporation Pvt. Ltd
12.2017 - 10.2019

Digital SEO Strategist

Zoho Corporation Pvt. Ltd
06.2016 - 11.2017

Bachelor of Engineering - Computer Science

Sri Krishna College of Engineering And Technology

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Nivedha Velur Parthipan