Nitya Shenai
Toronto,Canada
Summary
International Business Graduate with a strong digital marketing and content strategies foundation, seeking a new role to utilize skills and gain new experiences.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Team Lead
UpFundraising (Knewsales Group)
07.2024 - Current
- Led cross-functional teams to execute targeted awareness campaigns, utilizing data-driven strategies to increase lead generation and conversion rates by 25%
- Successfully managed high-pressure projects by handling multiple responsibilities, tight deadlines, and coordinating schedules and meetings in an ad-hoc environment, consistently delivering quality results and maintaining strong client satisfaction.
Fundraiser
UpFundraising (Knewsales Group)
08.2022 - 04.2024
- Analyzed market trends and customer feedback to refine sales strategies, contributing to a 20% growth in conversion rates
- Developed and implemented sales training programs focusing on marketing alignment, resulting in improved team performance and a 30% increase in overall sales.
Recruitment and Selection Assistant (Co-op)
Power Recruitment Agency Inc.
10.2023 - 12.2023
- Drove surge in domestic and international applicant flow by crafting and managing more than 100 strategic job postings through office applications such as Manatal
- Demonstrated strong time management and attention to detail, consistently delivering high-quality work, while applying innovative thinking to solve challenges and improve processes.
Digital Marketing & Content Management
MFA Wealth Pvt. Ltd
12.2020 - 11.2021
- Designed engaging digital content, including web banners, display ads, landing pages, digital articles (large format), and email newsletters leading to a 35% increase in social media engagement enhancing brand visibility and driving customer engagement across multiple channels
- Managed end-to-end digital media and paid media campaigns across platforms such as Google Ads, Facebook/Meta Ads, LinkedIn Ads, and Email Marketing, optimizing performance with A/B testing and analytics tools like Google Analytics
- Assisted website content and user experience (UX) with WordPress, incorporating infographics using Figma to enhance visual appeal, improve site navigation, and reduce bounce rates by 15%
- Spearheaded integration of CRM tools with marketing automation platforms such as CleverTap and Calendly to streamline lead nurturing processes, resulting in a 40% increase in qualified leads and more efficient sales funnel and CTA management.
Education
Masters of Commerce -
University of Mumbai
Mumbai, India05.2024
Post- Graduate Certificate - Human Resource Management
George Brown College
Toronto, ON12.2023
Post- Graduate Certificate - International Business Management
Centennial College
Toronto, ON12.2022
Bachelors of Commerce -
University of Mumbai
Mumbai, India10.2020
Skills
- Copywriting
- SEO and SEM Strategy Development
- Campaign Analysis & Management
- Social Media Management
- Content Management Software (CMS)
- Performance Tracking
- Visual Storytelling
- Client Relationship Management
Languages
English
Native or Bilingual
French
Professional Working
Certification
1. Alliance Francaise (B1- Level 3) (French Exam)
2. HubSpot- Inbound Marketing
3. Meta- Campaign Performance with Ad Manager
4. LinkedIn Learning- llustrator Essential Training, SEO for Social Media, Figma Essential Training
5. LinkedIn Learning- Graphic Design Foundations: Layout and Composition, Typography, Colour of Design and Art
Timeline
Team Lead
UpFundraising (Knewsales Group)
07.2024 - Current
Recruitment and Selection Assistant (Co-op)
Power Recruitment Agency Inc.
10.2023 - 12.2023
Fundraiser
UpFundraising (Knewsales Group)
08.2022 - 04.2024
Digital Marketing & Content Management
MFA Wealth Pvt. Ltd
12.2020 - 11.2021
1. Alliance Francaise (B1- Level 3) (French Exam)
2. HubSpot- Inbound Marketing
3. Meta- Campaign Performance with Ad Manager
4. LinkedIn Learning- llustrator Essential Training, SEO for Social Media, Figma Essential Training
5. LinkedIn Learning- Graphic Design Foundations: Layout and Composition, Typography, Colour of Design and Art
Masters of Commerce -
University of Mumbai
Post- Graduate Certificate - Human Resource Management
George Brown College
Post- Graduate Certificate - International Business Management
Centennial College
Bachelors of Commerce -
University of Mumbai
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