Summary
Overview
Work History
Education
Certification
Timeline
Generic

NITYA RAWAT

Oshawa,ON

Summary

A self-directed digital marketing specialist with proven record of success in effectively identifying improvement areas and driving process efficiency in order to maximize opportunities for further growth and development. Expertise includes: Campaign Management (Google, Adwords, Bing Ads, SA360, Amazon Ads) Web Analytics (Google Analytics & Adobe Analytics) Media Planning & Client Management Reporting (Data Studio, G-doc, MS Excel)

Overview

3
3
years of professional experience
1
1
Certification

Work History

Digital Marketing Manager

Golftown/Sporting Life
Vaughan, Ontario
03.2021 - Current
  • Preparing the go-to-market plan for Paid Search Channel for Sporting Life as well as Golf Town
  • Handled Yearly Budget of over 5 million with direct focus on driving Revenue & ROAS through Text ads and Shopping campaigns and Reach through Display and Youtube Ads
  • Lay down the Digital monthly/quarterly/yearly roadmaps keeping the overall marketing goals in mind
  • Plan and execute Paid Search campaigns on Google Adwords and Bing Ads as per the website structure and seasonality
  • Regularly carrying the Keyword Research/ Ad Copy & Landing Page Optimization for the different campaigns which are based on products and sub-brands
  • Update the promotions/deals/offer going live each week on both the brands
  • Manage Google Analytics including creating Audience, Properties, Goals etc
  • Regularly rely on GA to measure the website as well digital channel performance to analyse the trend, identify the opportunities
  • Responsible to optimise the feed health on Google Merchant Center
  • Building and managing relationships with other marketing functions (Creative, E-Comm, Marketing etc) to develop and understand the weekly deals/promotions, messaging and asset requirements
  • Build and manage relationships with vendors like Google/Bing to help improvise the current search performance and adopt new betas as they come and liase on long term account goals
  • Leverage reporting solutions (excel, data studio) to provide progress reports & insights to the leadership.

SEM Manager

Saatchi & Saatchi
Toronto, Ontario
11.2020
  • Managing a team of 3+ search specialists to drive the Search account performance for a new client agency acquired
  • Transitioned the client as fresh which included Onboarding and Defining Processes and KPIs
  • Established the new Google accounts and setup the search campaigns (40+accounts) for different US Locations
  • Created Budget Tracker to manage and maintain the combined budget for the accounts
  • Create, manage and optimize the search campaigns
  • Discuss the account performance with the clients on a recurring basis and implement the feedback (if any).

Senior Associate

Publicis Sapient
Gurgaon, Haryana
- 02.2020
  • Managing a team of 10+ executives that deliver successful SEM marketing campaigns for a large portfolio of clients (Hotel, Retail, Pharma etc)
  • Overseeing the development of Integrated Digital Strategies aiming to increase acquisition, reduce CPA and achieve target KPIs across Search Campaigns on Google Adwords, Bing, SA360 and Amazon
  • Helping define best in class approaches with the use of all relevant data sets, channel and format selection, optimisation strategies, content strategies and use of technologies to improve optimisation and measurement
  • Ensuring cross-channel data, industry insights, and statistical analysis from a variety of platforms like Google Analytics, People Cloud etc are applied to all client brief responses
  • Optimising ad assets, to deliver the desired results through the highest possible conversion techniques
  • Creating case-studies to showcase best in class agency work and share these across the team and agency
  • Managed programmatic campaigns on DV360 for one the client for few months.

Senior Analyst

KPMG
Gurgaon, Haryana
- 03.2017
  • Search Engine Marketing Campaign Management
  • Research keywords for adwords campaigns based on/thought leadership content and Google Trends/Adwords planner
  • Set up adwords campaigns in Google Adwords management console (select the most effective channels for Google-Banner Ads and Paid Search Campaigns, and recommendations on budget allocation)
  • Create and maintain campaign tracking URL tags for web analytics tracking
  • Monitor, analyze and optimize keywords and ads based on performance
  • Recommend changes to minimize cost per click and improve clickthrough rate (active bid management)
  • Analyze effectiveness of adwords traffic vs non-adwords channels in terms of activity, engagement and conversions, leveraging web analytics data to understand conversions and ROI, while improving campaigns
  • Report internally to team on performance, results and campaign challenges, along with recommendations
  • Web Analytics: Extract data from Google Analytics, Social Media Listening tool, and iPerceptions voice of customer survey tool to compile various reports from templates provided
  • The majority of reports will be produced in Excel, PowerPoint and Adobe PDF
  • Gathering 3rd party competitive intelligence data (such as Google Trends and Alexa) to include in various reporting
  • Ensure alignment of reporting periods and submission of metrics reports by campaign owners and member firms to provide aggregated performance data for executive scorecard
  • Creating dashboards and custom reports within the analytics tool
  • Helping in integrating Adobe Analytics as the new Web Analytics tool migrating from Google Analytics to Adobe Analytics
  • Helped in content migration when the CMS was switched from Sharepoint to AEM.

Search Analyst

Digitas
Gurgaon, Haryana
- 12.2013
  • Managing & working on specific client accounts daily with a team of Search Analysts
  • Analyze & Traffic Data through DART, Kenshoo, Marin, Atlas, Adwords, Adcenter, Google Analytics & Other Platforms in order to best optimize the program, and ensure consistency & growth in Business
  • Optimize Client’s campaigns through processes like: Link Checking, Geo-targeting – Implementation, Ad copy Performance evaluation etc
  • Optimizing the account on the basis of the performance of the account and preparing weekly, monthly dashboard.

Education

PGDM (Marketing + Information tech) -

IMT Ghaziabad CDL
01.2015

B.TECH (Electronics & Communication) -

Maharishi Dayanand University
01.2012

Certification

  • Google Adwords Certified
  • Bing Ads Certified
  • Amazon Sponsered Ads Certified
  • SA360 Certified
  • Google Analytics Individual Certified
  • DV360 Certified

Timeline

Digital Marketing Manager

Golftown/Sporting Life
03.2021 - Current

SEM Manager

Saatchi & Saatchi
11.2020

Senior Associate

Publicis Sapient
- 02.2020

Senior Analyst

KPMG
- 03.2017

Search Analyst

Digitas
- 12.2013

PGDM (Marketing + Information tech) -

IMT Ghaziabad CDL

B.TECH (Electronics & Communication) -

Maharishi Dayanand University
  • Google Adwords Certified
  • Bing Ads Certified
  • Amazon Sponsered Ads Certified
  • SA360 Certified
  • Google Analytics Individual Certified
  • DV360 Certified

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NITYA RAWAT