Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Timeline
Generic
Nitesh Manglani

Nitesh Manglani

Toronto,Canada

Summary

Over 10 years of progressive experience in digital marketing strategy, social media management, and content creation, with a strong focus on client experience and relationship building within complex organizations. Certified Google Ads and PPC Expert. Proven ability to plan, execute, and evolve comprehensive digital programs across owned channels including social media and websites. Extensive experience in leadership and management.

Overview

12
12
years of professional experience

Work History

Digital Account Strategist

Google
Toronto, Canada
10.2022 - Current
  • Provided consultation and strategic recommendations as a 'digital expert' to a portfolio of 100-120 clients, helping businesses increase their digital visibility through Google Ads.
  • Led campaign delivery and performance, applying strong analytical skills to optimize campaigns and consistently exceed KPIs, achieving an average return on ad spend of 275%, and reducing cost-per-conversion by 33%.
  • Built effective relationships with clients and cross-functional teams, presenting complex campaign insights and strategic recommendations to ensure alignment with client objectives, and drive business goals.
  • Managed the evolution and execution of digital programs by consulting on Google Ads campaign creation and account optimization.
  • Applied research and data from campaign performance to provide strategic recommendations via weekly communications, ensuring accounts remained optimized and achieved business goals.
  • Proactively looked for opportunities to optimize ad structure and bidding campaigns to improve performance and increase ROI.
  • Conducted weekly review of clients' Google ads accounts and emailed them suggestions, recommendations and strategies to keep their account optimized, assisting them in achieving their business goals.
  • Tracked, monitored, achieved, and maximized multiple KPIs such as impressions, cost-per-click, cost-per-acquisition, revenue, and return on ad spend to measure and build the progress of clients' ad accounts, and identified new opportunities, as well as sales strategies, to enhance their growth.
  • Created content and ad copies for clients' Google ad campaigns, suggested relevant, cost-effective, and trending keywords for ad campaigns; assisted clients in building content for their websites, social media accounts, and blogs to help them achieve their digital marketing goals.
  • Prepared and presented monthly performance reports to clients to highlight the success of ad campaigns upon achieving their marketing goals, after collecting and analyzing data on the campaign performance.
  • Resolved issues across various Google platforms, including Google Analytics, Google Tag Manager, Google Ads Manager, Google Merchant Center, YouTube, Google Discover, and Google Maps.
  • Managed media billing workflows, vendor coordination, and financial reporting.

Content & Social Media Marketing Specialist

CIBC
Toronto, Canada
04.2022 - 09.2022
  • Developed and executed content marketing strategies, collaborating closely with internal stakeholders (e.g. Legal, compliance, and audience tone should align for optimal engagement and brand integrity.
  • Managed campaign delivery for digital paid media, focusing on increasing reach and engagement for social media content, demonstrating an understanding of various ad formats and their effectiveness.
  • Played an essential role on the Client Experience team by supporting the management, evolution, and execution of digital programs through creating and publishing content for website pages, blog posts, emails, and social media.
  • Collaborated with internal and external compliance reviewers to ensure all content and designs meet regulatory compliance standards prior to distribution.
  • Assisted in communication, design, and other support to areas outside of the marketing department to promote key initiatives including growth, efficiency, customer experience, and employee experience.
  • Built and maintained relationships with stakeholders across the Wealth Management team, as well as teams across legal, compliance, other key business partners and external vendors, and worked closely with them to develop an effective content marketing plan.
  • Contributed to building an overarching content strategy by participating in creative brainstorming sessions to define and deploy strategic campaigns with defined goals and objectives.
  • Managed digital execution for paid media campaigns on Google Ads, Meta, and other digital marketing platforms to increase reach and visibility, brand awareness, engagement of social media posts, and boost website traffic, demonstrating expertise in various ad formats.
  • Planned, executed, and managed digital paid media campaigns to increase the reach and engagement of social media posts, and boost website traffic.
  • Managed SEO activities, such as content strategy, link building, and keyword strategy, using tools such as SEMrush, Ahrefs, and KWFinder, to boost the organic website ranking on all major search networks.
  • Proven hands-on working experience with several digital marketing tools, such as Google Ads Manager, Facebook Ads Manager, Google Campaign Manager 360 (DCM), Search Ads 360, HubSpot, HootSuite, SproutSocial, and Microsoft Power BI.
  • Experience in media billing workflows, including reconciliation, vendor coordination, and financial reporting.

Digital Marketing Specialist

Andie
Toronto, Canada
11.2019 - 03.2022
  • Company Overview: Andie is an AI technology platform that provides customers real-time information on wait times, reservations, offers & events in restaurants in GTA.
  • Connected, communicated and pitched 500+ restaurants in Toronto online and offline for partnerships.
  • Planned, created, executed and tracked email marketing campaigns via tools such as MailChimp and Zoho, to maximize restaurant signups and mobile application downloads.
  • Strategized and implemented digital marketing campaigns that resulted in 200+ restaurant signups and 300,000 mobile application downloads.
  • Prepared the Content Marketing Plan; created and posted content for the company's social media accounts (Facebook, Instagram, Twitter, LinkedIn, SnapChat, TikTok) through HubSpot apart from preparing content/copywriting for Website, Blogs, Posters, Banners, Brochures, Videos and sponsored ads.
  • Consolidated leads, databases and marketing campaign reports through HubSpot.
  • Managed a team of graphic designers, copywriters, content writers, web developers, media planners, analysts, and SEO experts.
  • Accessed, executed, supervised and managed paid ad campaigns on social media and Google Ads to maximize clicks and conversions in the budget allocated.
  • Organised, attended and leveraged hospitality and foodservice events/festivals to market Andie to restaurants and foodies in Toronto.
  • Researched keywords for effective Search Engine Optimisation to higher the company's organic website ranking and increase their visibility on Google Search.
  • Prepared monthly reports using social media tools to analyze and evaluate marketing campaign performance.
  • Andie is an AI technology platform that provides customers real-time information on wait times, reservations, offers & events in restaurants in GTA.

Web Account Manager

Smooth AI
Toronto, Canada
08.2018 - 10.2019
  • Prepared marketing plans to promote and sell various technological products - AI bots.
  • Strategized, created and sent Email marketing content to leads, to create product awareness and attract signups for AI chatbots.
  • Planned and executed digital marketing strategies to generate leads.
  • Communicated with leads to convert them into clients.
  • Built, managed and grew the company's social media accounts.

Digital Marketing Coordinator

Source My Garment
Toronto, Canada
05.2017 - 08.2017
  • Achieved targeted goals for establishing a database and launching the collaboration directories (pattern makers, graphic artists and sample sewers).
  • Researched market to provide key findings and analysis for the marketing plan.
  • Worked towards establishing effective SEO to drive website traffic.
  • Assisted with social media expertise to maintain a professional online presence.

Senior Content Writer

iContract, JWT
Mumbai, India
03.2016 - 09.2016
  • Converted client briefs, objectives and targets into creative and effective solutions through innovative digital marketing campaigns.
  • Created, managed and overlooked content for clients' social media accounts, websites, blogs, brochures, catalogues, paid ad campaigns and SEO.
  • Prepared PowerPoint Presentations to pitch the brand communication and strategy in order to deliver expected results.
  • Capitalized on Moment Marketing for fresh and relatable digital content while leveraging market trends to drive more traffic.
  • Organised and capitalized on events to broaden the reach and success of marketing campaigns executed for clients.
  • Planned and executed Influencer Marketing strategies to maximize marketing campaign reach and achieve desired goals.
  • Consulted and coordinated with media planners to manage client's ads on social media platforms, website, and online banners.
  • Worked towards Team Building, Conflict, and Crisis Management.
  • Prepared reports and presentations to analyze and monitor campaigns and their results.

Senior Content Writer, Strategist

Social Kinnect
Mumbai, India
02.2014 - 11.2015
  • Led, managed and brainstormed with a team comprising of content writers, designers, media planners and SEO experts to execute digital marketing campaigns.
  • Delegated and assigned duties to team members.
  • Created, revised, edited, and proofread content for social media platforms, websites, blogs, business collaterals, banners, print ads and google ads.
  • Communicated as well as followed up with clients to understand their digital requirements, objectives and expectations.
  • Conceptualized and implemented content strategies and campaigns for clients to meet their digital requirements in the most innovative and creative manner.
  • Involved in multi-agency pitches for brands.
  • Identified and utilized opportunities and latest trends in the market to integrate innovations in digital campaigns.
  • Coordinated with the design team to execute eye-catching creative designs for social media content.
  • Managed and trained interns in the content team to sharpen their creative writing skills, bringing out their best.
  • Worked closely with the SEO team to produce quality website content along with title tags and header tags.

Education

Post Graduation Diploma - Strategic Relationship Marketing

George Brown College
Toronto, Canada
01.2018

Postgraduation Degree - Masters in Commerce

H.R College of Commerce & Economics, Mumbai University
Mumbai, India
05.2013

Graduation - Bachelors in Commerce

H.R College of Commerce & Economics, Mumbai University
Mumbai, India
05.2011

Higher Secondary Education -

H.R College of Commerce & Economics, Mumbai University
Mumbai, India
05.2008

Skills

  • Management
  • Leadership
  • Customer Relationship Management
  • Stakeholder Management
  • Performance Marketing
  • Problem-solving
  • Digital Marketing Strategy
  • Digital Marketing Consultation
  • Project Management
  • B2B Sales
  • Content Creation
  • Copywriting
  • Creative Writing
  • Blogging
  • Email Marketing
  • Social Media Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Google Analytics
  • Online Paid Media Planning
  • Cold-calling
  • Market Research
  • Event Marketing
  • Crisis Management
  • Brand Communication
  • Social Media Tools
  • MS Word
  • MS Excel
  • Power Point
  • MS Access

Websites

Accomplishments

  • Google Award for Top Account Strategist in Smart Bidding, 10/2022
  • Google Award for Top Account Strategist in Budget Optimization, 10/2022
  • Google Award for Top Account Strategist for Optimization Score Upliftment, 10/2022
  • Google Award for Top Account Strategist in Auto-Apply Recommendation, 10/2022
  • Reduced client's Cost-per-Conversion by 80% within 30 days, 10/2022
  • Increased client's Return on Ad Spend by 900% in 75 days, 10/2022
  • Award for Best Innovative Campaign of the year for 'T20 Banking Campaign', 07/2017

Languages

  • English, Native or Bilingual Proficiency
  • Hindi, Native or Bilingual Proficiency

Timeline

Digital Account Strategist

Google
10.2022 - Current

Content & Social Media Marketing Specialist

CIBC
04.2022 - 09.2022

Digital Marketing Specialist

Andie
11.2019 - 03.2022

Web Account Manager

Smooth AI
08.2018 - 10.2019

Digital Marketing Coordinator

Source My Garment
05.2017 - 08.2017

Senior Content Writer

iContract, JWT
03.2016 - 09.2016

Senior Content Writer, Strategist

Social Kinnect
02.2014 - 11.2015

Post Graduation Diploma - Strategic Relationship Marketing

George Brown College

Postgraduation Degree - Masters in Commerce

H.R College of Commerce & Economics, Mumbai University

Graduation - Bachelors in Commerce

H.R College of Commerce & Economics, Mumbai University

Higher Secondary Education -

H.R College of Commerce & Economics, Mumbai University

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Nitesh Manglani