Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
Generic

Nishitha Reddy

Mississauga,Ontario

Summary

Experienced Campaign Manager with a proven track record of delivering successful paid search media campaigns. Proficient in developing strategic recommendations, managing campaign execution, and providing insightful reporting to optimize performance. Possesses a deep understanding of digital media channels and emerging technologies. Excels in client communication, team collaboration, and problem-solving. Committed to continuous learning and professional development.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Subject Matter Expert/Process Specialist-Digital Marketing

Cognizant Technologies - IPG MediaBrands
05.2022 - 08.2023
  • Create, Manage and optimize Campaigns for brands like Johnson & Johnson, Disney Hotstar, Harman JBL, Dr Schar, Boodles etc. This were for the client IPG Media Brands.
  • Deliver timely reports with the daily, weekly and monthly performance of the accounts to the client
  • Working on platforms like Google Ads, Bing Ads, Facebook Ads, Twitter Ads and Snapchat
  • Training the new joiners on the above mentioned tools and delivering training on new updates to the team.
  • Streamlined processes to increase efficiency, enabling teams to complete tasks ahead of schedule.
  • Established best practices for knowledge sharing, fostering a culture of continuous learning and improvement.
  • Mentored junior team members, contributing to their professional growth and development.

Customer support Senior associate

Google Operations Center
04.2021 - 05.2022
  • Collaborated with Account Management team to develop strategic proposals and planning recommendations for clients.
  • Managed campaign set up, execution, and optimization to ensure on-time and complete delivery of campaigns.
  • Monitored campaign performance, analyzed key performance indicators (KPIs), and provided actionable insights and recommendations.
  • Fostered strong relationships with media partners and specialty business units (SBUs) to enhance campaign effectiveness.
  • Supported training of Associates on tools and processes, ensuring proficiency in campaign management.
  • Oversaw budget management, invoice clearing, and administration of campaign plans.
  • Resolving client queries on Google Ads conversion tracking, Google Analytics, GA4, Firebase and Google Ads campaign management via calls and chat
  • Streamlined operational efficiency by identifying areas for improvement and proposing actionable solutions.
  • Trained and supported new team members, maintaining culture of collaboration.

Senior Account Strategist - Google Ads

Regalix.inc-Google
03.2019 - 04.2021
  • Assisting Google's SMB advertisers with the setup and the optimization of their Google ads marketing and campaigns
  • Developed and managed digital marketing campaigns and optimization for Google Ads GDN and lead generation
  • End to end campaign setup, keyword research, competition analysis, Ad content creation, keywords optimizations
  • Providing strategic and tactical recommendations for their higher Return on investment
  • Coordinating the implementation of the Search, Youtube, Google Display Network's auction campaigns
  • Using advanced optimization techniques and working on complex strategies aligned to advertisers goals across the Search, Google Display Network, Youtube, Shopping and Mobile Applications
  • Executed paid search media campaigns across multiple digital channels, including Google Ads, Bing Ads, and Amazon Advertising.
  • Conducted keyword research, developed ad creatives, and optimized campaign performance to maximize ROI.
  • Implemented website tagging processes and monitored traffic attribution to measure campaign effectiveness.
  • Prepared detailed reports and presentations to communicate campaign performance and recommendations to clients.
  • Collaborated with cross-functional teams to ensure alignment on campaign objectives and strategies.

Education

Advertising and Marketing Communications(PADMK) - Advertising And Marketing

Sheridan College, Hazel McCallion Campus
Mississauga, Ontario
04.2025

Bachelor’s of Computer Science Engineering -

Christu Jyoti Institute of Engineering And Technology
Hyderabad, India
01.2018

Mathematics, Physics and Chemistry -

St.Pious X Junior College
Hyderabad, India
01.2014

SSC -

St,Anns High School, Bolarum
Hyderabad, India
05.2012

Skills

  • Proficient in Google Ads, Meta Ads, Microsoft Advertising, Bing Ads, Amazon Advertising, Google Data Studio, LinkedIn ads, Snapchat ads, Google Analytics, Google Keyword Planner, Firebase, Google Tag Manager etc
  • Excellent communication skills (written and verbal)
  • Highly organized with attention to detail and accuracy
  • Client service oriented with a proactive approach to problem-solving
  • Ability to work collaboratively as well as independently
  • Strong understanding of digital media channels and emerging technologies
  • Training and mentoring
  • Strong analytical skills

Websites

Certification

  • Google Ads Fundamental Certification
  • Google Analytics Individual Certification
  • Meta Blueprint Certification for Digital Marketing associate.

Languages

English
Hindi
Telugu

Timeline

Subject Matter Expert/Process Specialist-Digital Marketing

Cognizant Technologies - IPG MediaBrands
05.2022 - 08.2023

Customer support Senior associate

Google Operations Center
04.2021 - 05.2022

Senior Account Strategist - Google Ads

Regalix.inc-Google
03.2019 - 04.2021

Advertising and Marketing Communications(PADMK) - Advertising And Marketing

Sheridan College, Hazel McCallion Campus

Bachelor’s of Computer Science Engineering -

Christu Jyoti Institute of Engineering And Technology

Mathematics, Physics and Chemistry -

St.Pious X Junior College

SSC -

St,Anns High School, Bolarum

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