Nishika Kuwadia

Took a planned career break to relocate internationally, settle in the new country and pursued professional development opportunities to further enhance my skills

Maternity Leave: Dec 2023- June 2025

• Effectively managed prostate & breast cancer brands accounting to 40% of the division portfolio through successful implementation of marketing initiatives and meticulous brand management
• Orchestrated and empowered a cross-functional team of developers & designers to deliver a comprehensive mobile app for patients & caregivers. This initiative not only resulted in 30% increase in sales but also enhanced customer retention through an exceptional user-experience, solidifying the app as a valuable resource in the healthcare ecosystem
• Monitored KPI’s and user-analytics to identify areas of improvement & drive iterative enhancements, resulting in continuous optimization of the mobile app’s functionality & user-experience
• Demonstrated leadership skills to drive the entire portfolio to an outstanding 120% achievement, surpassing targets and delivering exceptional results
• Spearheaded launch and strategic management of Glenza, propelling it to become the #1 Enzalutamide brand within a year of its launch, with 133% YTD achievement
• Collaborated closely with internal and external stakeholders to oversee and optimize all facets of brand development, including in-depth analysis of the market and competitor strategies to develop unique consumer literature and tactical plans
• Communicated brand strategies to the senior leadership, providing valuable insights into brand performance metrics along with presenting a comprehensive product roadmap

• Proactively engaged with 200 gynecologists & 100 women through interactions and surveys to understand the intimate hygiene care market
• Leveraged the data to present insights to the Women Healthcare marketing team, enabling them to devise effective go-to-market strategies based on prescription patterns & consumer preferences