Summary
Overview
Work History
Education
Skills
Projects
Timeline
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NISHATH MAIMUNISA

11 Minos Crescent, Scarborough,Canada

Summary

Skilled Senior Associate with 3 years of experience in Marketing UAT & Incident Management at IVY. Proficient in coordinating cross-functional teams, leveraging Agile and Waterfall methodologies to drive successful project delivery. Expertise in data analysis tools and collaboration with SEO teams highlights a commitment to enhancing digital experiences and maximizing brand impact. A strong foundation in web technologies, project management, and development tools underscores a results-driven approach to improving user experience and product quality. Ready to contribute effectively to future projects in digital marketing and project management.

Overview

3
3
years of professional experience

Work History

Senior Associate in Marketing UAT & Incident Management

IVY
12.2020 - 12.2022
  • Coordinate with CMS teams and operational support to ensure system efficiency
  • Drive product launches including working with Product, Portal, and Development teams
  • Handled multiple projects simultaneously and ensured business goals and objectives were met
  • Define and analyze solution options and implement the best possible solution with inputs from Implementation and Domain SME
  • Requirement elicitation, creating flow charts and presentations for project sign-off
  • Managed around 40 projects in the tenure of 3 years.
  • Facilitate Internal communication and collaboration within teams (Product, Tech, Marketing)
  • Working closely with tech teams for the incidents received post-go-lives and fix them soon
  • Conducted data analysis using Adobe Analytics to identify trends and insights related to website and application performance
  • Utilized Confluence and JIRA for project documentation and task management, ensuring clear communication and stakeholder collaboration
  • Analyzed performance metrics using Kibana, Catchpoint, and mPulse to identify areas for improvement and optimize digital experiences
  • Wrote a concept paper for Catchpoint, which is now being used as a training material.
  • Applied Agile and Waterfall methodologies to project management processes, facilitating effective project delivery
  • Collaborated with cross-functional teams to gather and analyze requirements, ensuring alignment with business objectives
  • Provided input on UX/UI design elements, contributing to the enhancement of user experience and product usability
  • Assisted in writing test cases and conducting user acceptance testing to validate product functionality and quality
  • Collaborate with SEO teams for label launches and marketing assets.

Associate in Marketing UAT & Incident Management

IVY
01.2020 - 12.2020
  • Develop and document the proposed business solutions
  • Liaise closely with UX/UI teams for the new build assets before the UAT phase and provide inputs as and when required for a better customer experience
  • Conducted upto 15 A/B testing for the features
  • Design and maintain marketing web pages, content changes, targeted promotional offers content for web pages using Sitecore for 56 labels
  • Configure, and evaluate the Default Journeys using Sitecore for all the new users and ensure that customers receive exclusive offers post their registration
  • Monitor & review the overall progress of the projects, managing resources, and initiating corrective action wherever necessary
  • Analyze reports detailing service metrics and redesigned practices to eliminate service bottlenecks and eliminate several customer concerns
  • Automate daily work to reduce the manual work hours spent for sanity checks of web pages.

Education

Project Management -

Durham College
Oshawa, Canada
08.2023

Bachelors in Electronics and Communication Engineering -

Sreenidhi Institute of Science and Technology, JNTUH
Hyderabad, Telangana
06.2018

Skills

  • Web Technologies: HTML/CSS
  • Project Management tools: MS Visio, MS Projects
  • Project Management Techniques: Scrum, Agile and Waterfall
  • Tools: Notepad, JIRA, Confluence, Service Now, Version One, Figma, Adobe Creative Cloud, Canva
  • Performance Monitoring Tools: Adobe Analytics, Kibana, Catchpoint, mPulse
  • Development Tools: Sitecore
  • Data base: SQL Server
  • MS Office Suite (Word, Excel, PowerPoint, Outlook)
  • Web Applications
  • UX Design
  • Manual Testing

Projects

CFF Build, Oshawa, Ontario

  • Served as a project communicator to revive a construction project from distress to achieve timely and cost-effective delivery while adhering to scope.
  • Compressed the schedule by effectively crashing and fast-tracking activities, reducing the project duration by 50% and negotiated with the sponsor and contractor to perform integrated change control on valid change requests.

CRDC, Oshawa, Ontario 

  • Worked as a Project Manager, responsible for leading a team of 14 professionals while effectively managing sponsor expectations.
  • Successfully drove the execution of phase 1 of the project, with a targeted completion date set for early August 2023.
  • This timely delivery will enable the sponsor to establish their business operations in Ontario.
  • Additionally, instrumental in developing a comprehensive strategic plan for the project, ensuring alignment with organizational objectives, and driving long-term success.

Entain, Hyderabad, India 

  • Worked as a project lead for the marketing team for more than 50+ websites including BetMGM launch in Ontario and identified the bottlenecks the customer faces on the website every day.
  • Involved in the Development, Implementation and Testing phase.

Timeline

Senior Associate in Marketing UAT & Incident Management

IVY
12.2020 - 12.2022

Associate in Marketing UAT & Incident Management

IVY
01.2020 - 12.2020

Project Management -

Durham College

Bachelors in Electronics and Communication Engineering -

Sreenidhi Institute of Science and Technology, JNTUH
NISHATH MAIMUNISA