NISHATH MAIMUNISA
11 Minos Crescent, Scarborough,Canada
Summary
Skilled Senior Associate with 3 years of experience in Marketing UAT & Incident Management at IVY. Proficient in coordinating cross-functional teams, leveraging Agile and Waterfall methodologies to drive successful project delivery. Expertise in data analysis tools and collaboration with SEO teams highlights a commitment to enhancing digital experiences and maximizing brand impact. A strong foundation in web technologies, project management, and development tools underscores a results-driven approach to improving user experience and product quality. Ready to contribute effectively to future projects in digital marketing and project management.
Overview
3
3
years of professional experience
Work History
Senior Associate in Marketing UAT & Incident Management
IVY
2020.12 - 2022.12
- Coordinate with CMS teams and operational support to ensure system efficiency
- Drive product launches including working with Product, Portal, and Development teams
- Handled multiple projects simultaneously and ensured business goals and objectives were met
- Define and analyze solution options and implement the best possible solution with inputs from Implementation and Domain SME
- Requirement elicitation, creating flow charts and presentations for project sign-off
- Managed around 40 projects in the tenure of 3 years.
- Facilitate Internal communication and collaboration within teams (Product, Tech, Marketing)
- Working closely with tech teams for the incidents received post-go-lives and fix them soon
- Conducted data analysis using Adobe Analytics to identify trends and insights related to website and application performance
- Utilized Confluence and JIRA for project documentation and task management, ensuring clear communication and stakeholder collaboration
- Analyzed performance metrics using Kibana, Catchpoint, and mPulse to identify areas for improvement and optimize digital experiences
- Wrote a concept paper for Catchpoint, which is now being used as a training material.
- Applied Agile and Waterfall methodologies to project management processes, facilitating effective project delivery
- Collaborated with cross-functional teams to gather and analyze requirements, ensuring alignment with business objectives
- Provided input on UX/UI design elements, contributing to the enhancement of user experience and product usability
- Assisted in writing test cases and conducting user acceptance testing to validate product functionality and quality
- Collaborate with SEO teams for label launches and marketing assets.
Associate in Marketing UAT & Incident Management
IVY
2020.01 - 2020.12
- Develop and document the proposed business solutions
- Liaise closely with UX/UI teams for the new build assets before the UAT phase and provide inputs as and when required for a better customer experience
- Conducted upto 15 A/B testing for the features
- Design and maintain marketing web pages, content changes, targeted promotional offers content for web pages using Sitecore for 56 labels
- Configure, and evaluate the Default Journeys using Sitecore for all the new users and ensure that customers receive exclusive offers post their registration
- Monitor & review the overall progress of the projects, managing resources, and initiating corrective action wherever necessary
- Analyze reports detailing service metrics and redesigned practices to eliminate service bottlenecks and eliminate several customer concerns
- Automate daily work to reduce the manual work hours spent for sanity checks of web pages.
Education
Project Management -
Durham College
Oshawa, Canada08.2023
Bachelors in Electronics and Communication Engineering -
Sreenidhi Institute of Science and Technology, JNTUH
Hyderabad, Telangana06.2018
Skills
- Web Technologies: HTML/CSS
- Project Management tools: MS Visio, MS Projects
- Project Management Techniques: Scrum, Agile and Waterfall
- Tools: Notepad++, JIRA, Confluence, Service Now, Version One, Figma, Adobe Creative Cloud, Canva
- Performance Monitoring Tools: Adobe Analytics, Kibana, Catchpoint, mPulse.
- Development Tools: Sitecore
- Data base: SQL Server
- MS Office Suite (Word, Excel, PowerPoint, Outlook)
- Web Applications
- UX Design
- Manual Testing
Projects
CFF Build, Oshawa, Ontario
- Served as a project communicator to revive a construction project from distress to achieve timely and cost-effective delivery while adhering to scope.
- Compressed the schedule by effectively crashing and fast-tracking activities, reducing the project duration by 50% and negotiated with the sponsor and contractor to perform integrated change control on valid change requests.
CRDC, Oshawa, Ontario
- Worked as a Project Manager, responsible for leading a team of 14 professionals while effectively managing sponsor expectations.
- Successfully drove the execution of phase 1 of the project, with a targeted completion date set for early August 2023.
- This timely delivery will enable the sponsor to establish their business operations in Ontario.
- Additionally, instrumental in developing a comprehensive strategic plan for the project, ensuring alignment with organizational objectives, and driving long-term success.
Entain, Hyderabad, India
- Worked as a project lead for the marketing team for more than 50+ websites including BetMGM launch in Ontario and identified the bottlenecks the customer faces on the website every day.
- Involved in the Development, Implementation and Testing phase.
Timeline
Senior Associate in Marketing UAT & Incident Management
IVY
2020.12 - 2022.12
Associate in Marketing UAT & Incident Management
IVY
2020.01 - 2020.12
Project Management -
Durham College
Bachelors in Electronics and Communication Engineering -
Sreenidhi Institute of Science and Technology, JNTUH
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