Nishad Shetty
Vancouver,BC
Summary
Digital Marketing Expert with 4+ years of experience in paid media, SEO, and data-driven optimization. Proven success in creating impactful strategies across Google and Facebook Ads, boosting ROI and engagement. Skilled in analytics, A/B testing, and aligning campaigns with business goals. Strong analytical mindset and trend-driven approach.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Concierge
Securiguard Services
04.2024 - Current
- Assisted guests with special needs or requests, demonstrating empathy and understanding in every interaction.
- Provided exceptional customer service to diverse clientele, fostering an atmosphere of inclusivity and respect.
- Remedied issues quickly and effectively through active listening, conflict resolution, and dynamic communication skills.
- Maintained front desk's concierge book to provide visitors with access to relevant local information.
SEM Analyst
Reachlocal Gannett | USA TODAY NETWORK
06.2021 - 03.2023
- Managed and optimized 30+ high-impact Google Ads and Bing Ads campaigns primarily for clients in the US and Canada, with budgets ranging from $100 to $100,000 per campaign, achieving a 15% increase in CTR and a 10% reduction in CPC.
- Conducted in-depth keyword research and competitor analysis to identify growth opportunities, leading to a 20% uplift in visibility for key clients.
- Developed and implemented A/B testing strategies for ad creatives and landing pages, resulting in an average 10% improvement in conversion rates.
- Collaborated closely with client teams to align SEM strategies with overall business objectives, leading to improved lead quality and increased ROI.
- Generated weekly performance reports using Google Analytics and MS Excel, delivering actionable insights to optimize campaigns and meet KPIs.
Business Development Associate
Pace-IIT & NEET Education Institute
01.2021 - 06.2021
- Maintained accurate records of all prospecting activities using CRM software tools for effective lead tracking and follow-up efforts.
- Assisted in developing marketing materials that showcased our products and services effectively, attracting new clientele.
- Contributed to annual sales targets by consistently meeting or exceeding individual performance goals across various territories.
- Conducted market research and analysis to identify emerging trends and competitor activities, informing strategic business decisions.
Digital Enabler
Mahindra and Mahindra Auto Division
08.2018 - 08.2020
- Drove successful digital marketing campaigns across Google and Facebook Ads to launch new products, resulting in a 12.5% increase in product adoption and awareness.
- Orchestrated an integrated digital strategy combining targeted ad copy, landing page optimization, and remarketing techniques to maximize reach and conversion rates.
- Leveraged analytics tools to monitor campaign performance, track customer journey insights, and refine targeting, achieving an 8% reduction in CPA and improved engagement.
- Conducted training sessions for dealers on digital sales techniques and campaign management, empowering them to drive digital sales and enhance customer engagement.
- Designed data-driven content strategies aligned with brand voice and audience interests, driving a 5% increase in product engagement and inquiries
Education
MBA - Digital Marketing
University Canada West
Vancouver, None01-2025
Bachelor of Engineering - Mechanical Engineering
University of Mumbai
Mumbai, India05-2018
Skills
- Google ads expertise
- Performance reporting
- Ad copywriting
- Microsoft Excel proficiency
- Google analytics proficiency
- Bid management strategies
- Campaign optimization
- Search engine marketing tools
- International SEM experience
- A and B testing
- Quality score improvement
- Dynamic search ads
Languages
English
Full Professional
Hindi
Native or Bilingual
Certification
- Google Ads Certification - Google.
- Google Tag Manager Fundamentals- Google.
- Google Analytics Individual Qualification (IQ) – Google.
- Post Graduate Program in Strategic Digital Marketing- Great Learning
Timeline
Concierge
Securiguard Services
04.2024 - Current
SEM Analyst
Reachlocal Gannett | USA TODAY NETWORK
06.2021 - 03.2023
Business Development Associate
Pace-IIT & NEET Education Institute
01.2021 - 06.2021
Digital Enabler
Mahindra and Mahindra Auto Division
08.2018 - 08.2020
- Google Ads Certification - Google.
- Google Tag Manager Fundamentals- Google.
- Google Analytics Individual Qualification (IQ) – Google.
- Post Graduate Program in Strategic Digital Marketing- Great Learning
MBA - Digital Marketing
University Canada West
Bachelor of Engineering - Mechanical Engineering
University of Mumbai
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