Nisha Bherwani
Nanaimo
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
10
10
years of professional experience
Work History
Assistant Marketing Manager
Nature's Basket
- Spearheaded the launch of 4 new stores in under 1 year with tasks ranging from location scouting, interior design, marketing, event execution and post launch sustenance
- Organized and conducted multiple in-store workshops with international celebrity chefs in collaboration with the Embassy of Australia to enhance customer engagement and brand visibility
- Cultivated strong relations with embassies of Turkey, US, and Australia to facilitate promotions of their respective products, contributing to increased store traffic and sales by over 25%
- Orchestrated strategic campaigns, including ATL, BTL, and events, capitalizing on market trends to amplify brand awareness and foster consumer engagement
- Directed content creation initiatives, including photography and visual storytelling, to captivate audiences across social media platforms and drive brand interaction.
Assistant Marketing Manager
Neighbourhood Hospitality
- Coordinated successful trade shows, conferences, and events that showcased the company''s products and services to potential clients.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Successfully managed multiple vendor relationships including agency partners, freelance designers, and technology providers ensuring timely delivery of assets necessary for marketing initiatives.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Sales Associate
McLean's Specialty Foods
04.2024 - Current
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Built relationships with customers to encourage repeat business.
- Engaged with customers to build rapport and loyalty.
- Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
- Enhanced visual merchandising displays by arranging products strategically, attracting more customers to the store.
- Promoted special offers and events by engaging with customers on the sales floor, driving awareness of promotions and boosting sales conversion rates.
- Consistently met personal sales goals through proactive engagement with customers and upselling techniques when appropriate.
Associate Marketing Manager
MESO
06.2023 - 12.2023
- Led digital media buying efforts for the brand across channels such as Amazon, Google, and Meta for national and international campaigns
- Directed international marketing campaigns in regions such as Dubai, Qatar, Malaysia, Ethiopia and Uganda
- Increased brand awareness and enhanced engagement on all social media platforms by over 25%
- Analyzed website traffic patterns to improve user experience and increase conversions by 30%
- Developed targeted email marketing campaigns for increased open rates and click-through rates.
- Coordinated promotional events to generate buzz around product launches or special offers.
Co-Founder
Vulcan Consultants
11.2019 - 09.2022
- Directed marketing, branding, and promotional endeavors for a diverse portfolio spanning FMCG, HORECA, and Alco-Bev sectors
- Collaborated closely with design agencies to craft compelling creative assets for multi-channel marketing initiatives for various clients, notably enhancing social media and digital presence
- Established and nurtured strategic partnerships with influencers and brands, fostering mutually beneficial collaborations with our clients
- Strategically orchestrated email marketing initiatives to bolster community event attendance and engagement.
Sales Manager
Zomato
03.2014 - 01.2015
- Spearheaded sales efforts consistently exceeding sales targets and driving revenue growth
- Developed and maintained strong relationships with restaurant partners, leveraging industry knowledge and insights
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
Education
MBA - Marketing Management
Master of Business Administration
Mumbai, India06.2014
Skills
- Multicultural Marketing
- Social Media Marketing
- Creative Direction
- Public and Media Relations
- Marketing campaigns
- Market Analysis
- Campaign Management
- Corporate Communications
- Direct Mail Campaigns
- Media Buying
- Customer Relationship Management (CRM)
- Data Analytics
References
- Eric McLean, 250-667-4357
- Heidi, 250-510-1962
Languages
English
Native or Bilingual
Timeline
Sales Associate
McLean's Specialty Foods
04.2024 - Current
Associate Marketing Manager
MESO
06.2023 - 12.2023
Co-Founder
Vulcan Consultants
11.2019 - 09.2022
Sales Manager
Zomato
03.2014 - 01.2015
Assistant Marketing Manager
Nature's Basket
Assistant Marketing Manager
Neighbourhood Hospitality
MBA - Marketing Management
Master of Business Administration
Similar Profiles
Gholamreza YaghmouriGholamreza Yaghmouri
Buyer at Nature's Basket IncBuyer at Nature's Basket Inc
Ataya ArreguinAtaya Arreguin
Customer Service & Sales at Nature's RootCustomer Service & Sales at Nature's Root
Arielle HollandArielle Holland
Director of Marketing Communications at Nature's Innovation, Inc,Director of Marketing Communications at Nature's Innovation, Inc,