Niraj Pokhrel
Toronto,ON
Summary
With over a decade of experience in digital marketing, I combine an analytical mindset with creative strategy. I help brands maximize their visibility by mastering both current search standards (SEO/Local/App SEO) and the next generation of discovery (Generative Engine Optimization)
Overview
12
12
years of professional experience
Work History
SEO Consultant
Impact SEO Consulting Inc
05.2023 - Current
- Worked with several B2B and B2C clients to drive organic growth across traffic and conversions
- Complimenting the in-house SEO resources to audit, discover and execute growth strategy
- Assist the clients to deal with Google’s algorithm updates, and key data analysis to find the potential opportunity for growth and improvements
- Drove 2.5x growth in organic clicks in 18 months leveraging effective SEO and GEO strategies in media industry
Senior SEO Specialist
Shopify
07.2019 - 05.2023
- Technical audit of entire website to ensure there are no crawling and indexing issues within any section of the website.
- Collaborate with product team for successful launch of 5 new products with SEO optimizations at launch.
- Research & identify key opportunity gaps in content using historical data, Google trends & competitor assessment to launch new pages [over 500 new pages driving 100k+ monthly sessions]
- Experimented with various SEO techniques to isolate high impact ranking factors, and improved ranking of 100+ highly competitive keyword to top 3.
- As part of experimentation team, supporting the SEO team to launch experiments with appropriate tracking and pre-post assessment to make wider rollout decision.
- Monitor Google’s core algorithm updates, assess the impact & ensure the rankings aren’t lost due to any changes in algorithm by constantly optimizing the pages with new features like FAQ and rich snippets.
- Collaborate with data team to optimize the pages for leads and conversions by prioritizing the keywords and pages with higher-than-average conversion rate.
- Identify key areas of improvements in SEO for merchants and add key SEO features within the product allowing merchants to unlock next level of growth.
Senior SEO Manager
Absolute Sports Pvt Ltd (Sportskeeda)
09.2017 - 05.2019
- Setting up SEO team and managing SEO for the website (Market Research, Strategy & Execution)
- Involved in website restructuring to introduce new ways of navigation (Menu, Contextual, Related tags) to ensure the improvement in Pageviews, Session Duration and Bounce Rate
- Managing the team of 5 in-house for SEO & Link Building tasks and 30 Freelancers for generating content
- Training the in-house content team of various SEO techniques and getting it implemented across the site
- Implementing various tech changes on Website (Better CMS, Dynamic Sitemap, Automated Data update on sports profile pages) as well as on Mobile (AMP)
SEO Manager
Think and Learn Pvt Ltd (Byjus)
05.2016 - 08.2017
- Responsible for planning and execution of overall SEO strategy for the website resulting in significant improvement in rankings and traffic (10x growth in organic traffic in 12 months)
- Managing the team of 20 content writers – Content strategy and execution for the entire website with SEO perspective
- Involvement in Lead Quality Analysis an A/B testing for various Lead Forms to ensure best lead conversion ratio
- Training the team on SEO to ensure the team is picking up pace with fast growing organic market
- Involvement on designing the website to ensure it has all elements for SEO as well as smooth UI/UX on the website
- Responsible for analysing and improving user engagement on the website using various techniques like interactive content and push notifications
SEO Manager
Babajob Services Private Limited
11.2015 - 04.2016
- Overall SEO planning and execution to ensure the best rankings on search (80% impression share achieved, Organic Traffic improved by 35% in 3 months).
- Large scale content execution to ensure freshness of content on website targeting 50+ keywords.
- Planning and execution of Off page activities and Reputation management – partnership with PR agencies and free-lancers to promote the Brand activities.
- Involved on website revamp, suggested key SEO elements to improve the UI/UX and reduce the bounce rate on the site.
- Interacting with the Digital Head and CMO directly on a weekly basis with SEO strategy and aligning with Business Goals.
Assistant Manager – SEO
Knowledgehut Solutions Private Limited
07.2015 - 11.2015
- Responsible to plan the various marketing campaigns on organic and paid marketing channel
- Training and managing the team of 5 on SEO and Paid marketing
- Responsible to generate leads from Adwords Search and Display Campaigns across the globe
- Involved in planning the content strategy as well as re-structuring of the website and ensuring that the website is SEO friendly
Senior Marketing Specialist (Account Manager)
HiveMinds Innovative Market Solutions Private Limited
10.2013 - 06.2015
- Worked as an Account owner with sole responsibility of preparing strategy, planning, execution as well as the delivery of the results promised for various clients.
- Worked on the special project to provide the Superior Products and services to clients
- Involved in automation of various tasks in the company like PPC automation of reports, GA Dashboards and automated competition analysis
- Contributed towards training on specific skills of Microsoft Excel and Dashboard to improve the efficiency in the company
Education
B.E - Electronics & Communication
VTU
06-2013
Skills
Search Engine Optimization (SEO)
Generative Engine Optimization (GEO)
Google Search Console
App Store Optimization (ASO)
Google Adwords
HTML and CSS
Looker Studio
Content Strategy
Market Research
Link Building Strategy
Google Analytics
Local SEO
Timeline
SEO Consultant
Impact SEO Consulting Inc
05.2023 - Current
Senior SEO Specialist
Shopify
07.2019 - 05.2023
Senior SEO Manager
Absolute Sports Pvt Ltd (Sportskeeda)
09.2017 - 05.2019
SEO Manager
Think and Learn Pvt Ltd (Byjus)
05.2016 - 08.2017
SEO Manager
Babajob Services Private Limited
11.2015 - 04.2016
Assistant Manager – SEO
Knowledgehut Solutions Private Limited
07.2015 - 11.2015
Senior Marketing Specialist (Account Manager)
HiveMinds Innovative Market Solutions Private Limited
10.2013 - 06.2015
B.E - Electronics & Communication
VTU