NIR GUZINSKI

• Successfully led, launched & communicated global re-branding, both internally and externally.
• Conceptualizing and leading global brand story, initiatives and content strategy.
• Overseeing global Social Media strategy and supporting local social strategies and content.
• Training and supporting local Marketing hires and teams.
• Managed and executed integration and upgrade of E-commerce platform that led to 35% time savings for Local Customer Service and Marketing teams.
• Developing and creating engaging brand stories and content to increase brand awareness, loyalty and reach.
• Collaborated with local team members to achieve target marketing and sales results.

• Creating engaging, comedic, culturally relevant and relatable short videos on most social media platforms (Youtube, Instagram, Facebook). Over 300 videos created so far
• Collaborating with local and non-local talent to create engaging and entertaining videos.
• Promoting and documenting all content and talent on Social Media (Instagram Stories, Snapchat).

• Managing and enhancing company's online presence through new corporate responsive website and online store that brings in over 1M in sales/year
• Increased website visits by 200% by helping develop and structure MIP's updated, responsive website in collaboration with external web designer/programmer, and effective content strategy
• Conceptualizing and executing Inbound Marketing Campaigns, from content creation to lead generation, by using established methodology designed by Hubspot
• Creating engaging marketing content and campaigns that led to increase of 1250% in social media engagement in less than 6 months
• Managing and supervising new marketing coordinator to ensure successful execution of trade shows, efficient delivery of marketing support material
• Leading, implementing and maintaining Net Promoter Score initiative to better assess pulse of customer experience and feedback

• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
• Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets

Collaborated with Product Management team and Business leaders to create and develop marketing collateral and sales campaign assets (i.e Flyers, Banner Ads, Email Blasts, Sales Sheets, etc)