Nipuni Dharmadasa

• Designed flyers for a variety of coaching courses, including High Performance Coaching Certification, Emotional Intelligence, and Diversity, Equity, and Inclusion programs. Each flyer was crafted to align with the brand’s identity, and to effectively promote the value of the courses.
• Created engaging thumbnails and handled video editing for the Leadership Launchpad Project podcast by Elite High Performance. Edited video content to ensure seamless transitions, professional audio quality, and overall polished visuals, contributing to the podcast's high-quality presentation across digital platforms.
• Designed web banners and course thumbnails for Elite High Performance Coaching programs, maintaining a consistent visual style to enhance brand recognition, and improve course promotion.
• Developed logo animations, and animated introductions and outros for various coaching courses, adding dynamic visual elements that aligned with the brand’s tone, and captured audience attention.
• Produced promotional materials for TEDxKumamoto, featuring one of Elite High Performance’s coaches, Rob Kalwarowsky, whose talk was titled "How to Handle a Bad Boss." Created visuals that complemented the speaker's message and extended his presence across digital platforms.
• Edited videos and created animations for social media platforms, such as Instagram, TikTok, LinkedIn, and Facebook. Ensured that each piece was optimized for the platform's format, increasing engagement and reach.
• Conceptualized and designed visually compelling social media carousels and posts for Instagram, TikTok, LinkedIn, and Facebook, blending design aesthetics with strong messaging to drive audience interaction and brand visibility.

Results

1. Achieved 78% organic growth in social media traffic between Q3 and Q4 of 2024.

2. Increase TikTok views for @susanlhobson by 158% within one year by creating more engaging content (2024 vs. 2023).

• Worked with globally recognized brands, including Nestlé (Nescafé, Nestlé Breakfast Cereals, Milkmaid, Nestlé Family Club, Nestlé Professional, Lactogrow).
• Collaborated closely with digital planners during the creative process to meet and exceed monthly KPIs for Nestlé brands, ensuring that all creative output aligned with strategic business goals.
• Conducted in-depth market research to analyze competition and trends, using insights to guide the development of innovative, competitive design concepts.
• Designed visually engaging social media posts, digital advertisements, and online banners, maintaining brand consistency, and driving audience engagement across digital platforms.
• Provided video editing and basic animation services for social media platforms, creating dynamic content for Nestlé brands, including Nescafé, Nestlé Breakfast Cereals, Milkmaid, and Nestlé Family Club. Ensured that all videos adhered to brand guidelines, optimizing for engagement, and platform-specific requirements, while enhancing the brands' digital presence.
• Actively participated in brainstorming sessions to develop creative campaign strategies for clients, contributing fresh ideas, and innovative solutions to meet campaign objectives.
• Created new, on-brand visual elements that focused on strong concepts and clear messaging, enhancing brand recognition and the overall effectiveness of marketing campaigns.

• Worked with globally recognized brands, Reckitt Benckiser (Durex, Lysol), Fonterra (Anchor Milk, Ratthi Milk Powder - Sri Lanka), and HCL Tech (India), generating and refining creative concepts for social media platforms such as Facebook, Instagram, and LinkedIn.
• Designed a wide range of creative assets, including logos, animations, Google Display banners, web banners, and social media thumbnails, ensuring that each design aligned with brand guidelines, while effectively engaging target audiences.
• Played a key role in developing innovative ideas for client proposal presentations, helping to visualize and communicate creative strategies that resonated with potential clients, and aligned with their marketing objectives.
• Actively participated in brainstorming sessions, contributing to idea generation and strategic direction for campaign development, ensuring creative alignment with marketing goals, and enhancing the effectiveness of campaign executions across various digital channels.

• Attended client meetings to gather requirements, and ensure a clear understanding of project objectives, conducted competitor research, and developed creative concepts that aligned with brand guidelines to deliver impactful results.
• Supported the marketing team by producing a variety of designs and videos, including social media artwork and videos, paid media banners, display banners, web banners, company brochures, flyers, infographics, email leaflets, and templates.
• Developed creative concepts for marketing campaigns, product launches, and events, ensuring all materials captured the brand’s essence, and communicated the intended message effectively.
• Designed brand logos, business cards, and letterheads for startup businesses, creating cohesive brand identities that set the foundation for future growth and recognition.

• Developed creative concepts for client pitches, working with prominent brands such as ACCA, Toyota (Sri Lanka), PWC (PricewaterhouseCoopers International Limited), and Audi (Sri Lanka), ensuring that all visual materials aligned with brand standards, and resonated with target audiences.
• Designed and developed website layouts and visuals, ensuring user-friendly interfaces, and cohesive brand representation across digital platforms.
• Created visually compelling content for paid media campaigns, including digital advertisements and promotional banners, optimizing them for performance across various platforms.
• Managed social media content for a range of clients, overseeing the planning, creation, and execution of posts to ensure consistent brand messaging, and audience engagement.
• Conducted videography for clients, producing high-quality video content, and handling video creation and basic animation to enhance marketing materials, and drive engagement on social and digital platforms.